According to Asobinet Japanese stores officially marked the Sony RX10IV as discontinued. The camera can still be found in Stock at BHphoto, Amazon.
Last year I reported that, according to my sources, Sony will not develop a successor for this camera. So we’re done with such superzoom cameras from Sony… for now.
You can now preorder the new Sony VENICE 2 E-mount Extension System Mini for $25,000 at BHphoto (Click here). Suddenly the Sony A1II looks like a super affordable camera :)
The Venice Extension mini is coming… but is there any hope of a ‘one more thing’ announcement?
The preorder page is up at BHphoto (Click here).
Pergear has launch its upgraded Master Series CFexpress 4.0 Type A Memory Cards and til March 31 you save big on them:
USA preorders:
Germany preorders:
UK preorders:
Canada preorders:
Australia preorders:
Japanese preorders:
Main Features:
Pergear Cexpress 4.0 Type A memory cards utilize the latest lash memory technology to double the speeds of Pergear CFexpress Standard cards while remaining backward compatible with existing devices. Fully compliant with the CFexpress Type A 4.0 specification and meets Type A 2.0 standards.
Note: it is necessary to use the CFexpress 4.0 Type A card reader.
Tamron USA launched their new the E-mount lens rebates you can find on those pages at BHphoto, Amazon, Adorama.
Lenses with lowest price ever:
Other lens on rebate matching some of the previous deals:
Tomorrow Sony has a major product announcement and the preorder page is already up at BHphoto (Click here). Looks like we are getting a new Venice Extension System Mini (see specs and image below). But I have to share two curiosities:
One more thing: One “Influencer” shared an Easter egg about the “FX3II”. Don’t fall for it…this is a”trap” for an April 1 joke :)
This is a leaked press release:
Sony has announced that it will release a scaled-down VENICE expansion module on March 26, 2025, designed to deliver next-generation visual content in an ultra-compact form factor. The VENICE Extension System Mini (model CBK-3621XS) has a built-in 8.6K full-frame CMOS sensor that retains the image quality of VENICE 2, but is approximately 70% smaller than the VENICE Extension System 2 (image block volume ratio). Flexibility is built into every corner of the compact design. A slim, soft, detachable cable brings greater freedom to filmmaking, while also opening up XR content creation and stitching shooting. SAR
The PL mount adapter supports more lens selection and metadata recording. Assignable buttons and numerous mounting holes allow photographers to mount and shoot to their preferences. This compact system is ideal for handheld, gimbal, and POV shooting.
At the CP+ show PetaPixel had a quick chat with Masaaki Oshima, Head of Sony Imaging Entertainment Business Unit. He said that Sony has maintained its competitive advantage in three ways:
They also chatted with Masanori Kishi, Senior General Manager of Sony Lens Technology and Systems Business Unit.
Kishi says that the openness of the E-mount is a “strong point” of the Sony Alpha system:
“It pushes us. The E-mount has the biggest ecosystem compared to other mounts, making it a mount system that holds greater potential for creators. Our system offers many more opportunities than compared to others, as we are developing it in collaboration with third-party manufacturers.”
My take:
Sony has avoided sharing any interesting details. Obviously the marina advantage of the E-mount system is that it has a ton of lenses. Would love if Sony would also open the E-mount to camera manufacturer. Imagine having a Full Frame OM-3 or a DJI E-mount camera :)
