Sony FX9 marked as discontinued….and will Trump tariffs penalize the FX business?

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The Sony FX9 has been marked as discontinued by BHphoto (click here). There were rumors about a possible FX6/FX9 successor, but it’s gone quiet, and as far as I’ve heard, Sony has postponed the launch of the successor. Also keep in mind that the FX cameras are made in China (Shanghai). Trump’s tariffs could pose a problem for Sony’s plans. The good news for Sony is that the Alpha cameras are made in Thailand and are safe from the tariff war for now.

If you happen to know more details about those cameras drop me a message at sonyalpharumors@gmail.com or use this anonymous contact box. Thanks!

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Thanks Alex!

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First leaked image of the Zeiss Otus 50mm f/1.4 lens!

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What you see here is the first image of the Zeiss Otus 50mm f/1.4 lens (preorders open here soon). This is the RF mount version, and as you know E-mount version will be available too. It’s definitely going to be manual focus only and I speculate the price will be around $4,000 like the original OTUS DSLR lens series.

Announcement will happen on February 25 at 13:00 London time!
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Thanks to the tipster ;)

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Big announcements next week from Sony, Zeiss, Sigma, Cosina, Viltrox. This is what’s coming!

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Next week we will have plenty of E-mount lens announcements. Here is what to expect:

Sony (February 26)

Zeiss (February 25)

  • New OTUS E-mount lens series (Full Frame, manual focus)

Sigma (around February 27)

Cosina (around February 27)

  • New lenses (not clear what specs)

Viltrox (around February 27)

  • Viltrox AF 50mm F2.0 E/Z
  • Viltrox AF 85mm F1.4 Pro FE
  • Viltrox AF 35mm F1.2 LAB FE

 

TO SHARE RUMORS use this contact box or contact me via sonyalpharumors@gmail.com. Thanks!

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Lensvid: 2024 was the first year since 2017 where we have seen an increase in the number of cameras shipped

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Lensvid analyzed the official CIPA shipment data and concluded:

2024 was the first year since 2017 where we have seen a year-to-year increase in the number of cameras sold/shipped globally – from 7.8 million in 2023 to 8.3 – an increase of over 6%.

And they attempted a forecast:

Looking ahead to 2025 we don’t expect big changes. If anything we believe that unless some big global changes occur this year (again), we are going to see mostly more of the same with possibly a slight increase in sales (especially with mirrorless cameras at the expense of DSLRs) and maybe even an increase in compact cameras thanks to the interest in the X100 line from Fujifilm (and possibly a new RX1 replacement) and some of the instant cameras (even basic compacts have seen a renewed interest, especially in Japan).

 

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New image of the Zeiss Full Frame E-mount lens

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Zeiss just posted this teaser image for the new Full Frame E-mount lens series that will be announced on February 25. You can see the aperture and focus ring. I strongly suspect those lenses are manual focus only.

One new source shared some more additional details: Don’t know yet if he can be trusted 100% but I got the feeling he might be telling me the truth ;)

The new Zeiss Foto lenses are going to be f 1.4
The focal lengths are going to be different to the old Otus lenses. Especially the short focal lengths are going to be significantly smaller and less heavy. Among the first releases is Sony e-mount, that’s already certain but other mounts are possible and talks with camera manufacturers are ongoing.

If you have more info about the next Sony cameras and Sony/Zeiss lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!

 

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