SG-image teases the launch of the new 35mm f/2.2 pancake FE AF lens
SG-image made it clear on this teaser the 35mm f/2.2 pancake FE lens is coming soon. Still no info about pricing tough. SG-images are usually found on Amazon and Aliexpress.
Would you keep a Sony 16–35 f/2.8 GM II purchased on Amazon that has so many scratches on the packaging?
Seabasse writes:
I ordered a new Sony 16–35 f/2.8 GM II on Amazon (possibly a bad decision), and the box arrived pretty beat up, like a raccoon went at it. The lens itself looks new and in good condition, but it didn’t come wrapped in bubble wrap. Some lenses I’ve bought in the past did, so I’m unsure whether this box had been opened before.
Can anyone confirm whether these lenses normally ship with bubble wrap inside the box when new?
Would you send it back just for peace of mind?
I think it’s ok to keep it…and you?
Sony Tidbits…
Ranking EVERY BIG Camera of 2025 – The Winners, Losers & Absolute Shockers!
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Ultimate Buying Guide to Internal Storage (Explora).
A Beginner’s Guide to Camera Lens Filters (42West).
Sigma 135mm 1.4 | The Bokeh King Is Here! (Alex Barrera).
Adapting Vintage Macro Lenses to Modern Cameras (Fotodiox)
Samyang 24-60mm F2.8 Schneider -Kreuznach review by SonyAlphaBlog.
How to Use Lightroom’s Color Mixer Tool for Perfect Colors (42West).
How to Record a Video Podcast (Complete Guide) (Explora).
Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors
We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group
Track your gear: Lowest price ever on the Apple AirTag 4 Pack.
$35 off on the Airtag 4 Pack sold on Amazon (click here). I use a ton of them to track all my gear and bags with these accessories.
And check out this BHphoto page (Click here) to see all latest CES announcements:
Viltrox confirmed the new AF 50mm f/1.2 LAB and AF 85mm f/1.2 LAB lenses are coming in 2026
The silhouette of the 50 and 85mm f/1.2 FF lenses
On Reddit Viltrox wrote:
The AF 50mm f/1.2 LAB and AF 85mm f/1.2 LAB lenses are currently in development, and we plan to launch them in 2026.
We don’t yet have an FE 85mm f/1.2 lens, so this is a welcome addition that fills one of the rare gaps in the E-mount lens lineup.
As for AF FE 50mm f/1.2 lenses, we already have two options to choose from:
- $2300 Sony FE 50mm f/1.2 GM at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton
- $1540 Sigma 50mm f/1.2 DG DN at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton
Both lenses are likely to be priced around $1000 just like the Viltrox 35mm f/1.2 FE.
Lensrentals: Top Photography and Videography Rentals for 2025
Lensrentals shared their data about the most rented gear:
Most Popular Photography & Videography Gear of 2025
- Canon RF 24-70mm f/2.8L IS
- Canon RF 28-70mm f/2L
- Sony NP-FZ100 Battery
- Canon EOS R6 Mark II
- Canon RF 70-200mm f/2.8L IS
- Canon EF 24-70mm f/2.8L II
- Sony FE 70-200mm f/2.8 GM OSS II
- Sony FE 24-70mm f/2.8 GM II
- Canon 70-200mm f/2.8L IS III
- Sony FX3 (Body Only)
- Sony 160GB CFexpress Type A TOUGH Memory Card
- Sony Alpha a7 IV
- Canon EOS R5
- Canon RF 100-500mm f/4.5-7.1L IS USM
- Sony Alpha a7S III
- Canon 5D Mark IV
- Canon RF 50mm f/1.2L
- Canon RF 15-35mm f/2.8L IS
- Sony Alpha a7 III
- Canon LP-E6NH Battery
Top Camera Rentals for 2025
- Canon EOS R6 Mark II
- Sony FX3 (Body Only)
- Sony Alpha a7 IV
- Canon EOS R5
- Sony Alpha a7S III
- Canon 5D Mark IV
- Sony Alpha a7 III
- Canon EOS R5 Mark II
- Sony FX6 Full-Frame Cinema Camera
- GoPro HERO13 Black
- Canon EOS R6
- Sony Alpha a7R V
- Sony FX30 (Body Only)
- Sony Cyber-shot RX100 VII
- Sony FX3 Full-Frame Cinema Camera
- DJI Osmo Pocket 3 Gimbal
- Nikon Z8
- Canon EOS C70 Cinema Camera (RF)
- Canon EOS R5 C Mirrorless Cinema Camera
- Canon EOS R7
Top Lens Rentals for 2025
- Canon RF 24-70mm f/2.8L IS
- Canon RF 28-70mm f/2L
- Canon RF 70-200mm f/2.8L IS
- Canon EF 24-70mm f/2.8L II
- Sony FE 70-200mm f/2.8 GM OSS II
- Sony FE 24-70mm f/2.8 GM II
- Canon 70-200mm f/2.8L IS III
- Canon RF 100-500mm f/4.5-7.1L IS USM
- Canon RF 50mm f/1.2L
- Canon RF 15-35mm f/2.8L IS
- Canon RF 24-105mm f/2.8L IS USM Z
- Sony FE 24-70mm f/2.8 GM
- Sony FE 70-200mm f/2.8 GM OSS
- Sony FE 100-400mm f/4.5-5.6 GM OSS
- Sony FE 16-35mm f/2.8 GM II
- Sony FE 200-600mm f/5.6-6.3 G OSS
- Canon RF 24-105mm f/4L IS
- Sony FE 28-70mm f/2 GM
- Canon RF 85mm f/1.2L
- Sigma 24-70mm f/2.8 DG DN II Art for Sony E
Top Accessories Rentals for 2025
- Sony NP-FZ100 Battery
- Sony 160GB CFexpress Type A TOUGH Memory Card
- Canon LP-E6NH Battery
- Sony 320GB CFexpress Type A TOUGH Memory Card
- Canon LP-E6P Battery
- Manfrotto 500AH/190X3 Tripod Kit
- Manfrotto Alu Ranker 9ft Air-Cushioned Stand
- Extension Cord 25ft
- ProGrade Digital SDXC 256GB 300MB/s UHS-II V90
- Sony 128GB SF-G TOUGH UHS-II SDXC Memory Card
- ProGrade Digital SDXC 512GB 300MB/s UHS-II V90
- Canon EF-EOS R Mount Adapter
- SmallRig NP-FZ100 2-Battery Kit with Dual Charger
- Manfrotto Alu Master 12ft Air-Cushioned Stand
- Sony 640GB CFexpress Type A TOUGH Memory Card
- Canon LP-E6N Battery
- Tiffen 82mm Variable ND Filter
- DJI TB50 Intelligent Flight Battery for Ronin 2
- Tentacle Sync Track E Timecode Audio Recorder w/ Lav Mic
- Belden 3ft 12G-SDI BNC Cable
| Brand | 2023 Market Share | 2024 Market Share | 2025 Market Share |
|---|---|---|---|
| Canon | 23.96% | 25.69% | 26.51% |
| Sony | 19.13% | 20.45% | 21.66% |
| Nikon | 4.88% | 5.91% | 5.56% |
| DJI | 3.31% | 3.80% | 4.29% |
| Blackmagic | 3.57% | 3.30% | 3.15% |
| Sigma | 3.32% | 3.34% | 3.13% |
| Fujifilm | 2.24% | 2.59% | 2.79% |
| Aputure | 2.03% | 2.37% | 2.29% |
| Panasonic | 1.94% | 1.98% | 2.01% |
| Leica | 1.64% | 1.47% | 1.52% |
| RED | 2.03% | 1.27% | 1.11% |
| Sachtler | 1.38% | 1.07% | 1.05% |
Sony Tidbits…
Control Sony Cameras with ATEM Switchers!
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Portrait Lighting Unlocked (Explora)
Beginners’ Guide to Color Grading in DaVinci Resolve (With Screenshots and Examples) (42West).
We Ranked Every Camera From 2025 (Golden Hour Podcast and Connor McCaskill)
Laowa AF FF 200mm f/2 C-Dreamer Review (Opticallimits).
Review Viltrox 50mm F1.4 (SonyAlphaBlog).
Photographing Professional Hockey with the Sigma 135mm f/1.4 Art (PetaPixel).
How to Manage the Ton of Tech in Your Dorm Room (42West).
The Best Monitors for Video Podcast Editing (Explora)
Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors
We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group