I would love this to become true: Sony Full Frame camera with Fuji X-T body style. What do you think about this?

Source: https://www.instagram.com/p/CqxFuVnoMtE/

Preorders at BHphoto, Amazon US&EU, Adorama. Fotokoch. FotoErhardt. WexUK.

Press text:

SIGMA Corporation announces the development of new firmware for the SIGMA 150-600mm F5-6.3 DG DN OS | Sports with improved image stabilization performance.

By updating the image stabilization algorithm to the newly developed OS2, the image stabilization performance will be improved from approximately 4 stops to approximately 6.5 stops at the wide end and 5.5 stops at the telephoto end. *1
In addition, for Sony E-mount lenses, the AF-C tracking performance has been improved. The firmware is currently in the final development stage and will be released in the near future.
*1 Based on CIPA standard (measured with a 35mm full-frame camera at focal lengths of 150mm and 600mm)

Applicable products・Firmware Version
SIGMA 150-600mm F5-6.3 DG DN OS | Sports for L-Mount Ver. 1.1
SIGMA 150-600mm F5-6.3 DG DN OS | Sports for Sony E-mount Ver. 03

Sony 50mm f/1.4 G-Master a Month Later (vs.Sigma 50/1.4 DG DN Art & a PILE of Other Options)

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Camera Perspective, Cropping and Alignment in Midjourney V5 (Ai ImageLab).
Wooden Camera Announces the Elite Accessory System for Sony VENICE 2/Rialto 2 (Explora).
REAL Photographers DON’T DO THIS…(Northrup).
Sony ZV-E1 Camera: Hands-On Review with Sal D’Alia (42West).
Samyang AF 50mm F1.4 FE II Review Fast, light and affordable 50mm (Lensvid).
Tamron 20-40mm FE review at DC.watch.

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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

You can finally preorder the 1TB Angelbird Type A card at Amazon US and BHphoto.

Til Angelbirds announcement Type A cards had all the negatives and no positives for us Sony camera owners: They were terribly expensive, and still slower than CFexpress Type B cards.

Now we can finally benefit of more reasonable pricing. The merit goes to my Austrian neighbor that launched a 1TB card for $499. In this video I will walk you through why I am going to buy two of those cards and why I still believe Sony has to jump on the Type B cards wagon on future bigger and faster High End camera models:

Nikkei interviewed Shigeki Ishizuka. Here are a couple of interesting points:

• Hew knew that smartphones would eat into the digital camera market shares (starting in 2012). That’s why he thought Sony had to go with a new E-mount system. As you can’t change lenses on your smartphone, you can differentiate yourself with that.
• When we saw how successful the RX1 became in November 2012 we knew that we now have to go Full Frame E-mount
• In 2013 the goal was set to become number one in the interchangeable camera system. It was named “A1 Project” (becoming number one with Alpha).
• The first generation A7 was a success but it didn’t last long. The image quality was fine but autofocus was bad.
• But we knew back than that Full Frame mirrorless would take the world by storm.
• They also had the advantage that Sony knew how to make video while classic camera manufacturers had much less expertise
• We were the underdogs, and we played “weak” so that the big players wouldn’t notice our coming

The plan worked out…but what about now? I shared my thoughts on the Sony’s past and on what Sony should do in the future in this video: