Just announced: LaCie 4TB Rugged Pro5 Thunderbolt 5 External SSD can withstand crushing from vehicles weight up to 2 tons!

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The new LaCie 4TB Rugged SSD Pro5 Thunderbolt 5 External SSD is available for preorder at BHphoto.

Explora writes:

LaCie announced their latest high-speed storage drive with the new Rugged SSD Pro5! Featuring blazing-fast ransfer speeds and a unique reinforced form factor, the Rugged SSD Pro5 is a must-have travel accessory for photographers and videographers on the go.
Backed by Thunderbolt 5 technology, the Pro5 gives you ultra-fast read and write speeds up to 6700 and 5300 MB/s, respectively, when you enable the 50GB cache, enabling you to operate your workload with support for 6K and 8K resolution video files directly from the drive rather than moving information to and from your system. Otherwise, you get read speeds up to 5000 MB/s and write speeds up to 1800 MB/s, which is still sufficient for managing your data.

Built with at least 45% recycled materials, the Pro5 not only is environmentally sound, but also lends itself to the IP68 rating, making it resistant to both dust and water as well as drops from up to 9.8 feet. It can even withstand crushing from vehicles weight up to 2 tons! 

The LaCie Rugged SSD Pro5 comes in either 2TB or 4TB models, includes a 5-year limited warranty, and Rescue Data Recovery Services which helps recover any potential data loss in the event of a mechanical, accidental, or natural disaster. World-class data recovery experts attempt to make a recovery of your information which is then sent back to you in an encrypted storage device. Additionally, users get a one-month membership to Adobe Creative Cloud.

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Great news: Sony now registered a total of two new cameras in Asia: Sony A7V and another E-mount camera coming between March and June?

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What you see above is the official registration line in Indonesia for a new digital camera from Sony. The camera is manufactured in Thailand and has the code “WW277226”. There are no other details that we can learn from this document. In total, Sony has now registered two new camera codes, one in China and one in Thailand. Let’s take a look at the details:

1) Camera WW773396
On December 4, the Chinese authority officially registered a new Sony camera with the code “WW773396“. It has dual-band WiFi support, which means it is definitely not a cheap entry-level compact camera. It usually takes 3-4 months for the camera to be officially launched. So we should see this camera announced in early April at the latest. My bet is that it is the new Sony A7V.

2) Camera WW277226
On January 20, the Indonesian authority registered the camera “WW277226”, which is manufactured in Thailand. The fact that it is made in Thailand rules out the possibility that it is a camcorder, as these are made in Shanghai. So it could be another E-mount camera! I have received a “hint” from a source as to what kind of camera it might be, but I’m not 100% sure yet, so I’d rather wait to share any information until I get further confirmation.

By and large, the two registrations confirm what I have previously told you through my trusted sources: That we will get more camera announcements in 2025 than in 2024 (Sony A1II and ZV-E10II). Here is the image of the first registration in China:

So folks, I told you that in February we might get a new lens, in March maybe the A7V and after that another E-mount camera!

If you have more info about the next Sony cameras and lenses you can share send me a message using this contact box or at sonyalpharumors@gmail.com. Thanks! To not miss any new rumor subscribe our newsletter and social networks:

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Found via Asobinet

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BCNranking for 2024: Sony increased the market share in the mirrorless world!

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As you know BCN collected the real sale data of nearly half the Japanese Store. And they now shared the BCN Awards with detailed market share for each category of electronics. Here are the market share data with the 2023 market share in parentheses.

Digital Cameras (Mirrorless)

  1. Sony 35.8% (34%)
  2. Canon 26% (28.3%)
  3. Nikon 14.5% (Unknown, took over the third spot from OM Digital which had 12.5% in 2023)

Digital Cameras (fixed lens)

  1. Canon 23.4% (22.6%)
  2. Kodak 21.2% (20.7%)
  3. Fujifilm 15.8% (18.1%)

Digital Cameras (SLR)

  1. Canon 69.4% (77.1%)
  2. Nikon 20.9% (17.1%)
  3. Ricoh 9.7% (5.8%)

Lenses

  1. Tamron 17.5% (15.4%)
  2. Sigma 16.8% (17%)
  3. Sony 15% (15.2%)

Digital Video Cameras

  1. DJI 48.1% (wasn’t ranked in top three last year and took the world by storm)
  2. Panasonic 23.8% (36.4%)
  3. Sony 23.4% (38.7%)

Action Cameras

  1. GoPro 34.3% (53.7%)
  2. DJI 32.1% (15.9%)
  3. Insta360 26.9% (18.1%)

What we learn from this:

  1. Sony managed to increase the lead over Canon from 5.7 to 9,8 percent
  2. Kodak really is nailing it with the compact cameras! Sony where are you?
  3. DSLR…still on sale? :)
  4. Tamron is again leading the sales…and that’s good news for Sony too because they have a 15% stake in the company
  5. DJI took the video world by storm. Thank the Osmo 3 for that!
  6. I am surprised to see GoPro still on top in the action camera department.
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Sony Europe massive cashback action is ending on Jan 31

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Sony massive cashback action will end soon on those pages at Fotokoch, Amazon DE, Amazon UK, Amazon FR, Amazon ES, Amazon IT, Amazon NL, FotoErhardt, Calumet, WexUK.

Here is a selection of the best deals (there are many more in reality!)

Cameras:

Lenses:

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Sony could announce a new 50-105mm f/2.8 G lens at the CP+ show?

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The CP+ trade fair starts on February 27. Last year, Sony announced the 24-50mm f/2.8 G on February 21, just before the show. And it looks like we might get another lens this year as well. According to a NEW source, we will get the FE 50-105mm F2.8 G lens at the end of February.

This is not a rumor confirmed by trusted sources, so take it with a grain of salt. But according to the source, this lens will be a continuation of the 16-25 and 24-50mm f/2.8 G lens series. That means it will be compact and very lightweight.

Nevertheless, keep in mind that this information does NOT yet come from my trusted sources. It’s unlikely that the Sony A7V will be announced at the C+ show, as Sony traditionally prefers to announce its big new cameras outside of such events to enjoy the full spotlight. An announcement in March is therefore much more likely.

SHARE RUMORS using this contact box or at sonyalpharumors@gmail.com. Thanks!

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