According to Canonrumors “Canon attempted to purchase Pentax. There’s a concern within Canon about Sony’s position in the DSLR market.  They’re proving to be very committed in gaining marketshare. It was insinuated that Sony has interest in Pentax and its user base, whereas Canon doesn’t necessarily want the same thing.”

I didn’t hear anything about a possible Pentax acquisition. What I am certain about is that Hoya Founder’s Grandson said that Pentax acquisition has been a “Failure”. (Bloomberg)

Maybe Sony should learn from Pentax last years product and marketing strategy. Their Pentax K-x has been more popular than any Sony APS-C camera.

Zenfolio posted some conceptual designs of the rumored NEX-7 camera (this is not the real camera!).
Take a look at all the pictures: http://timberwolf.zenfolio.com/p1037343730.

Nice but I bet the NEX-7 will have a completely different look!

Found via Fotoactualidad

Not an Alpha related video but so cool that I could not resist and I am posting it here: Rollable OLED Display by Sony!

————————————————————————–
Sony Back-illuminated CMOS Sensor wins the “Editors Award” (cjpc.com)
————————————————————————–
NEX: A Technical Hands On (glaringnotebook)
————————————————————————–
NEX image samples at Capacamera
————————————————————————–
Sony Alpha DSLR-A100 Review -Firmware Version 1.04 (AlphaMountWorld)
————————————————————————–
Simple, intuitive operation NEX-5/NEX-3 (Sony UK)
————————————————————————–
Sony to open 3D Experience Pavillions during 2010 FIFA World Cup (Akihabaranews)
————————————————————————–
New changes on Sony World Photography Awards 2011 (Imaging Resource)

Medieval (Sony HX5) from Andrew Reid

———————————————————–
Sony Cyber-shot DSC-H55 User Report (Imaging Resource)
———————————————————–
Sony Cyber-shot DSC-H55 Review (Photographyblog)
———————————————————–
Sony NEX-5 review (Photoradar)
———————————————————–
AlphaNumerique tested the Sony NEX cameras (google english translation)
———————————————————–
Sony NEX unboxing on Zetaboards

Sony created the smallest pixel size CCD with 1.43um pixel. Sony uses dual microlens to improve the light collection. It also reduces by 12% the power consumption and has a special 1/4 resolution mode for high sensitivity and high speed image capture.

Source: Sony (via ImageSensorWorld)