Sony introduces the new “WhiteMagic” 3 inch LCD.

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Sony Japan has just introduce a new LCD Module. It is 100% brighter or you can switch to the normal mode where it consumes 50% less power than existing units. The new LCD uses an additional white “dot” to provide a brighter image. The LCD has 1.24 million dots and a VGA resolution (640×480 pixels).

Important: This is not the same LCD that will be used by the upcoming new A77. The A77 will have a 921 million dot Trueblack LCD.

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(SR5) A77, new lens and vertical grip with dust and moisture protection!

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I can confirm you the A77 camera, the new 16-50mm f/2.8 SSM lens and of course the battery grip will have dust and moisture protection. I will make an A77 shower resistance test as soon as I can :)

Message to all my anonymous sources: Thanks for sending me all those info. Please understand that I will try to doublecheck every piece of info to avoid to make mistakes. Thanks!

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(SR5) Incredible! Sony A77 aleady nominated for the design award! (Engadget)

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Image source: Engadget

The unreleased Sony A77 just has been nominated for the Design Award (Source: g-mark.org UPDATE: Now removed!). The website confirmed the rumors you saw first here on SAR. The A77 has indeed the new 24 megapixel Exmor CMOS sensor,  the “world’s fastest” burst rate of 12 frames per second,  60p and 24p video recording and “world’s first” XGA OLED electronic viewfinder (UPDATE: Source confirms the A77 can do 30p too!)

As you can see the Good Design Expo will start on Friday 26. This also confirms the release date is on August 24! Be sure to be here on that day at SAR to follow live the announcement!

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NEX-5N spotted in China?

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A chinese Xitek forum user spotted what he says is the new Sony NEX-5N while Sony was shooting a new commercial. Nothing really spectacular here. Can’t wait to find any A77 and NEX-7 backstage pictures! Watch out for leaks, and make me a call when you find them! Thanks :)

Click on thumbnail to enlarge the image:

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Sony A35 in Stock in Europe

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The A35 is now in Stock in most european stores. Click on the shop names to chekc the A35 price:


Austria: Amazon.at, Pixmania.at, eBay.at
Belgium: Pixmania.be, eBay.be
Denmark: eBay, Pixmania.dk
Finland: eBay, Pixmania.fi
France: Amazon.fr, Pixmania.fr, eBay.fr
Germany: Amazon.de, Pixmania.de, eBay.de
Ireland: Amazon.uk, eBay.ie
Italy: Amazon.it, Pixmania.it, eBay.it
Netherlands: Pixmania.nl, eBay.nl
Norway: Pixmania.no, eBay
Poland: Pixmania.pl, Redcoon.pl, eBay
Spain: Redcoon.es, Pixmania.es, eBay
Sweden: Pixmania.se, eBay
Switzerland: Amazon.de, Pixmania.ch, eBay.ch
United Kingdom: Amazon.uk, Pixmania.uk, eBay.uk

Preoders in USA: Amazon, Adorama, B&H, J&R, eBay

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Sony London Distribution Centre burned down!

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What’s happening in UK is a terrible story. I am not going to tell you what’s going on as I guess you already know everything. But there is one news regarding Sony. The Sony London Distribution Centre burned down: “Eyewitnesses described how they saw a gang of around 20 looters leaving the warehouse, in Solar Way, north-east Enfield, with electrical goods before the fire took hold” (Source: Mirror). The video on top shows the fire.

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