Concept model: The Sony Alpha A352

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The designer Ryan David Francis created a completely new Alpha camera. I don’t know if we should like the design or not but I admire his imagination :)
The idea was to create a camera with a focused design based on how people hold a camera. It is a three-dimensional (3D) model.

source: fotoactualidad

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(SR4) No good feeling about the A7xx…

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During the past weeks I had long discussions with many of my sources. I didn’t post anything about the Sony A700 successor because I wanted to double check as much as possible the informations I received. As you can imagine there are many false rumors floating around the web, and also some of my sources can be wrong. One of the main questions I (and you) have is when the A700 successor will finally be on market. According to the infos I received there will be no A7xx at least until Photokina. Most of my sources say that it could also come late 2010 or early 2011 only!

Now remember, we are a rumors site and we are still building our solid sources basis. But in this case I received the same kind of rumor from completely different sources located in different parts of the world. I hate it to give you bad news but to me it seems that Sony wants to push their upcoming mirrorless system more than they push the current Alpha system.
Anyway, tomorrow Sony will do a press conference. I hope the Sony manager will tell us “Yeah the A7xx is here” and I hope to give you the damn cool link to amazon to buy the camera. I really hope that I and my sources are wrong!
But my guts tells that the news might be bad, and I wanted to share it with you.

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Sony TidBits

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Sony Compact Alpha Concept Camera

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Sony Outlines 3D World Cup Fixtures (trustedreviews). To bad the A7xx will not be ready for that event :(
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Sony announce Campaign Award winner (ePhotozine)
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Sony Cyber-shot DSC-HX5V tested on shutterbug and photographyblog
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The Sony A550 is still the most sold Alpha camera in Japan. According to BCNranking it is on position 21 of the weekly sales rankings.

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Again Sony A7xx to be shown at NAB. New entry level cameras without video to come after NAB

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We have a small rumor update for you. We had the chance to talk again with our sources and to verify our old rumors. The new Sony A2xx and A3xx will come few weeks after NAB (the NAB takes place on 10 April) and not have video recording. At NAB you will see the A7xx but the camera will not be ready for market release:(
As we already told you there will be a major Sony announcement in May. Sony will launch the two new entry-level cameras, the firmare update and the new mirrorless cameras.

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