(UPDATED) A new “chinese” 28mm f/2.8 lens for NEX coming soon.

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Image source: xinhuanet

Dont get to excited about that news. What we are going to see is a new manual and cheap quality lens from China. Zhongyi Optics announced that they are developing a 28mm f/2.8 lens for NEX, which will have a 4 group and 5 lenses design. I believe this is the same company that makes the [shoplink 5594]Loreo 3D lens for NEX[/shoplink]. Price will be around CNY 500 (around 80 USD). UPDATE: Image samples can be found at Xitek (Click here). Thanks Wang!

We already have two cheap chinese NEX lenses:
SLR Magic 35mm f/1.7 [shoplink 3514]eBay (Click here)[/shoplink]
3D Loreo lenses on [shoplink 5594]eBay (Click here)[/shoplink]

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(SR4) Sony FF marketing strategy for 2011

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[shoplink 3028][/shoplink]
E just got enlightened about the future Sony 2011 fullframe strategy. The [shoplink 3028]Sony A850[/shoplink] will be slowly get discontinued and the price of the [shoplink 3032]Sony A900[/shoplink] lowered. And the next Sony FF camera will probably shown as a mockup/prototype at PMA 2011.

There are a few indirect signs that the rumor is correct:
1) An official Austria Sony retailer wrote that Sony will not ship any new [shoplink 3028]Sony A850[/shoplink] models anymore (Source: Sonyuserforum.de).
2) In US there is already a never ending instant rebate on the Sony A900 (Click here to check that on Amazon).

It’s impossible for me to check if there are rebates in all stores in all countries so feel free to check for yourself clicking on those links:
Sony A900 direct links to [shopcountry 3032].
Sony A850 direct links to [shopcountry 3028].

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Sony Zeiss 24mm f/2.0 review at Kurtmunger

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[shoplink 3037][/shoplink]

Our friend Kurt Munger just posted the new Sony Zeiss 24mm f/2.0 review (Click here to read the full review): “The Sony Carl Zeiss 24mm F/2 lens is expensive, but is it worth the price? As I explained above, it has some really good qualities, and a few flaws for a very expensive lens, it all depends on what’s important to you. Based on some preliminary tests, I’d say if you own the [shoplink 3034]CZ 16-35mm[/shoplink] and/or [shoplink 4835]CZ 24-70mm[/shoplink], and won’t need F/2, then you probably won’t benefit from the CZ 24mm[/shoplink]. However, F/2 is a whole stop faster than F/2.8, that’s a big part of the additional expense, and very important when doing hand-held shooting in low light.

Check the current Zeiss 24mm price at [shopcountry 3037] (Click shopnames to visit the direct product page).

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Kipon EOS to NEX adapter with built in aperture control.

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[shoplink 5561][/shoplink]

I can imagine that some of our readers do own Canon lenses they would love to use on their NEX cameras. Until today you had no way to control the aperture of the Canon lenses using the currently available adapters. Kipon now provides a solution for your problem. they made an [shoplink 5561]EOS to NEX adapter[/shoplink] with built-in aperture control! You can find a review including image samples at the japanese website DC.watch (Click here). They tested the 50mm f/1.4 USM and 24-70mm f/2.8 Canon lenses.
If you have “Canon-friends” you might mention them the adapter to help them to buy a into the NEX system ;)

Check out current Kipon adapter auctions at [shoplink 5559]eBay (Click here)[/shoplink].

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More new Sony A33/55 reviews…

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Geek.com tested the SonyA55 translucent camera. But they prefer the Canon rebels over the Translucent cameras: “There are a number of aspects about the Sony A55 that I really like. The camera has great technology, it takes awesome video (with excellent full-time AF while shooting), has built in GPS, ISO 12800, and it has all the perks of a pellicle mirror. It’s not without its problems though: the camera seems like it could use a firmware upgrade (past v1.10), the GPS was wonky, and the sensor overheating made shooting video a pain when it should have been a great experience. I’m still impressed with the A55, and it could be a good choice if you need something that takes excellent (short) videos, but I wouldn’t recommend it over cameras like the T2i/T3i.

The french website Alpha-Numerique posted the second part of their A55 review. They went to a theatre to test the A55 performance. They found that the AF speed, EVF and Image stabilization features are very useful features for theatre video works because it makes it possible to work in very low-light conditions.

And to finish cameralabs updated their Sony A33 review (To be honest I don’t remember what parts have been changed but I have been told that they did change the article).

Direct Sony A55 shop links [shopcountry 3617]
Direct Sony A33 shop links [shoplink 3620]

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New Sony A55 review at Photographyblog

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[shoplink 3617][/shoplink]

Photographyblog posted their new [shoplink 3617]Sony A55[/shoplink] review: “The Sony A55 turns conventional design on its head to provide what is in many ways a better user experience than traditional DSLRs can achieve, at a price point that Canon and Nikon must be worried about.“…”The Sony A55 is a great marriage of new and old, competitively priced to take on the best that mid-range DSLRs and Compact System Cameras can offer, and surpassing both in many ways. Highly Recommended.

Click those links to visit the A55 page and check price and availability: [shopcountry 3617]

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Hey, did Sony just confess they will use Exmor technology on future Alphas? :)

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As you know the newest [shoplink 3003]NEX-3/5[/shoplink] and [shoplink 3617]A33/55[/shoplink] cameras do make use of the “Exmor” sensor. And a few weeks ago we told you the new A77 will feature the new “Exmor R” CMOS sensor with backlit technology. Funny, with the recent Sony Ericsson Xperia announcements Sony published the teaser I posted on top of the article that indirectly confirmed that future Alpha cameras could/will use the new Exmor backlit technology! We can’t provide you the source because it has been sent to me anonymousely. Please drop me a message at sonyalpharumors@gmail.com if you find it at Sony Ericssons website!

List of all Sony compact cameras with Exmor R sensors at Amazon (Click here).
New Sony Xperia products at Amazon (Click here).
Read more about the Exmor R technology at Sony.net (Click here).

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