(SR5) At least four major new lens introduction at Photokina!

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Before you forget it: On Thursday (May 17th) at around 6-8 am in the morning (London time) Sony will have a big product announcement. As you know there will be a new A37, NEX-F3 (damn cool machine!) a new 18-135mm A mount and a new 18-200mm E mount lens. So stay tuned on SonyAlphaRumors to follow the event live!

The days and weeks after the announcement I will focus on the following next product announcements. The APS-C camera with fixed pancake zoom lens. The NEX-F5, the A99 Full Frame camera and the new A and E mount lenses. All that stuff should be announced this Summer! What will also be announced at that time are at least two new A mount lenses and two new E mount lenses. One of them is almost certainly the 50mm Zeiss SSM lens (could be f/1.2!!!). But there is also an A mount zoom, an E-mount prime lens and an E-mount zoom. But as I wrote on the title this are “at least” four lenses. There is chance there might be more. But I am sure those four I mentioned are coming!

P.S.: I hope Sony will give us some official A99 hint on Thursday. It’s just a hope, not a rumor :(

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Sony A57 reviews roundup! And how the koreans made that rgeat A57 movie!

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As you may remember a couple of weeks ago I posted a link to a great A57 video made by Korean filmmakers (Click here to see it again on vimeo). The video I posted here on top is the making off. great work guys! That’s the way Sony should always promote their new stuff!

And here are some A57 news: Sony A57 thoughts by Kirk Tuck (Click here). A German review at Chip (Click here).Sony A57 tested with the Tamron 17-50mm f/2.8 XR Di II LD lens and the Sigma 50mm f/1.4 EX DG HSM Lens at SonyAlphaLab (Click here). The camera itself is already in Stock at Amazon (Click here), BHphoto (Click here) and in Europa at Amazon UK (Click here), Amazon Germany (Click here) and Amazon France (Click here).

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(SR2) The next “chinese” A99 rumor

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An unknown source of the Chinese forum Xitek (Click here) posted a full Sony A99 and some other rumors:

The A99 has 24 MPX sensor and 102 AF point (I already posted this months ago)
It has touch screen and a 3 million EVF
Announced in September at Photokina and price $2.800 (I already posted this last month)
The body is larger than the A77 (I already posted this last month)
Basically the only news which I didn’t post before on SAR and the source added is the 3 Million dot EVF.

The source also said the [shoplink 8454]NEX-7[/shoplink] and [shoplink 8461]A77[/shoplink] will be updated next year. There will be also an updated 50mm f/1.4 SSM, 70-200mm f/2.8 SSM and a 135 Zeiss lens. The new 50mm Zeiss will be f/1.2.

As usual take these “sources” with a grain of salt. They often mix existing rumors with some “inventet” stuff. Anyway, I once found the exact NEX-7 specs on a forum like that and they were right. That’s why I am posting this, you never know it can be true!

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Sony TidBits (with SAR readers mail and work)

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a work done with the Sony A77

Fujinon 60mm F2.4 vs Sony 50mm F1.8 Sneak Peek at Photoheadonline (Click here).
100 Tips from a Professional Photographer (Gizmodo).
E-M5 versus NEX-5N versus G5 at Itmedia (Click here).
Sports Photography with the NEX-7: An exciting, humbling, frustrating, mind-blowing experience. By Matthew Durr at Steve Huff (Click here).
5 Life Lessons from 2012 Sony World Photography Award Winner Tobias Bräuning at Sony Blog (Click here).
Photography and Travel – A personal experience and some tips by Frank (Click here).
Sigma 19mm lens tested at Optyczne (Click here): “It’s a little worse than his brother’s optical focal length of 30 mm.”
Nanoha 5x macro test with the NEX-7 at Lensrentals (Click here).
Sony NEX-7 with Canon FD 28mm f/2.8 at Leica Boss (Click here).
K-5 vs NEX-5N – Round 2 at Pentaxforums (Click here).

SAR readers mail:
LG mail: “habe kürzlich nochmal die Sony NEX-7 zum Einsatz gebracht – diesmal auf eine etwas “andere Art” http://www.youtube.com/watch?v=lv6kFLLscUo”
Panda mail: “Sigma France just told me that the new (weather sealed) 105mm F2.8 EX DG OS HSM Macro is available in Sony mount since the beginning of the week (30/04/2012).
However, the 150mm and 180mm macro lenses are not planned in Sony mount. Actually, I asked about the availability of these three macro lenses on Monday and they replied yesterday.
Since the Sony mount isn’t officially listed on Sigma’s website, I thought I could share this news.”
Cotton mail: “https://vimeo.com/41160656 . You were very kind to link to my last video shot with the A77, just wanted you to see what I did with the NEX VG-20, which I promised to do.”
OneGuy mail: “The Red (camcorder maker)  is selling OLED EVF for $3,000 http://www.red.com/store/products/red-pro-evf Looking at the specs, I am 100% sure it’s the same EVF as is on Sony’s site (not the one in A77, but the second one, 720p, one) http://www.sony.net/Products/SC-HP/cx_news/vol66/pdf/ecx331_332a.pdf $3,000 :) Gotta love the “pro” manufacturers .. they will charge “pros” $3,000 for an EVF which basically has the same technology inside  that is $350 on consumer models (5N’s external EVF). http://www.bhphotovideo.com/c/product/819651-REG/Sony_FDA_EV1S_Electronic_Viewfinder_for_NEX_5N.html”
Jouni mail: “The following video has been shot mainly in the Sony Nex-7 camera: In April of ski trek to Sweden Abisko mountains. Hike came from the very beginning of challenges, since the second sled drawbars were forgotten at home! However, we left the hike, followed by a second sled with the tension rope …http://youtu.be/I5XFSIdIyIc?hd=1“

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(SR3) A99 and Nikon D600 will share same 24 Megapixel sensor? Leica uses Sony. Canon makes Mirrorless.

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Her are a bunch of news from competitors that are particularly interesting for us:

First: The Leica X2 (Click here) uses the Sony 16.2 Megapixel sensor (same of the A57) Second: Canon could announce their NEX system competition in June (via CanonWatch).

But it is the Third news that really matters most. Nikonrumors posted the possible D600 specs and it really sounds like it will indeed share the same 24 Megapixel Sony sensor. Both, the Nikon D600 and A99 will be announced in late August/early September. The only difference is that Nikon has some own proprietary tweaks on it. From the specs we know the Sony will have more than double the frame rate of the D600 (10 or 12 fps versus 5fps) and more than double the AF points (rumored 101 versus 39 focus points). The big deal with the Nikon is that it is rumored to cost less than $2.000. I hope at that point that the A99 will also stay in the same price league. If Sony shares the sensor with Nikon but keeps the price above the Nikon than the SLT technology might not be enough to justify the price difference. I certainly hope the D600 rumor is correct because it means we can hope the A99 will be priced damn low!!!

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Sony Q4 results: Digital camera sales fell by 22.5% because of the Thailand flood.

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Image courtesy: Photoscala

Sony just issued the new Q4 report (Click here to download). During the last three months of 2011 digital camera sales fell by 22.5%. Overall Sony sold 21 Million digital cameras in 2012. That’s 3 million less than expected. A bad news but certainly not a Sony’s fault. The Thai flood affected almost all companies (Nikon, Canon and so on). The new Sony CEO Hirai wants to reinforce the imaging business and bring it back to profit within 2012.

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