Paul Genge from Sony UK said at British Journal of Photography that the firm has still to make a decision on whether it will use its Translucent Mirror Technology in the upcoming models. And he said that a new Alpha full-frame camera would replace the A850 and A900 released in 2008.

That is more or less all what Sony had to say about their future Fullframe plans. What do I know more in terms of fullframe rumors?

1) The roadmap for FF lenses and camers has been shifted forward for a couple of months. Like it was for the A77 everything has been delayed. I will give you more info about the new Fulflrame lenses soon.
2) There will be more than one (probably three!) new fullframe cameras in 2012
3) Not a single one of those will have a classic DSLR design (no classic mirror, no prisma)
4) The A99 (one of the three cameras) should be unveiled before the Photokina 2012 show in September (I am not sure yet when Sony will announced about other one-two fullframe cameras)
5) Sony developed a new 36Megapixel fullframe sensor which will probably fit inside the A99.

Of course I received more details, but I need to double and triple check them with other sources. I ask my sources if they cans hare me some bits about the future Sony FF roadmap. As you know you can use the anonymous contact form on the right sidebar or write me at sonyalpharumors@gmail.com. Thanks!

What I can also say is that my trusted sources are sure the new FF cameras will shake the world. And I am sure they mean it very honestly!

See you soon!
Andrea

The sexy EVF corner of the NEX-7 (Click here to preorder).

Let’s start from a fact. The NEX-7 gets more preorders than the A77 at Amazon (Click here to see the rankings…with both NEX-7 preorder options inside the top 20!). There was not one single day the A77 was preordered more than the NEX-7! The curious thing about that is: Sony definitely focused their marketing campaign mainly on the A77. De facto there are plenty of A77 previews and image samples around the web. You can find RAW image samples, youtube videos, previews and even first full ISO tests and reviews! On the opposite there are absolutely ZERO reviews, image samples or NEX-7 video samples about the NEX-7. And it’s a bit surprising that most of the photo websites are really enthusiast about the NEX-7 (without having it even fully tested it!):

Imaging Resource (Click here) wrote about the NEX-7: “We obviously can’t conclude a whole lot from a camera that we’ve only seen in barely-functional prototype form, but what we’ve seen looks tremendously impressive. We do have a good idea of what the NEX-7’s image quality will be like,d though, because it uses the same 24.3 megapixel sensor and advanced Bionz processor that we’ve already shot a fair number of test images with in the A77. Sony claims that the A77’s image quality “approaches that of full-frame cameras”, and we found that indeed to be the case when we compared image samples against those from [shoplink 3032 ebay]Sony’s earlier A900 full-frame SLR[/shoplink]. That same level of imaging prowess in the NEX-7’s super-compact body can’t help but be a huge hit.”

ePhotozine (Click here) said: “The NEX-7 is an exciting product that gives manual controls, dials, and buttons, on the camera. These are physical, real buttons, that you can press and feel. Even more than this they are customisable to give you the control you want. Without doubt this is the highest specification mirrorless camera available yet.“.

I summed up some of the key features the reviewer liked. And here is the question for you (you can select more answers!):

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Thansk for your answers! And pelase drop me a message if you find some NEX-7 review! Thanks! UPDATE: The sum of the votes is not 100%. Example, percentage like 34% near one of the answers means that 34% of all voters selected that specific answer.

NEX-7 and Zeiss lens preorder links:
Sony NEX-7 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony NEX-7 with 18-55mm lens at Amazon, BHphoto (notification only) and Sonystore.
Zeiss 24mm f/1.8 E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.

More NEX-7 links:
Sony NEX-7 : retour sur l’interface tri-navi (Focus Numerique).
NEX-7 preview at Cameralabs (Click here).
NEX-7 at Photographyreview (Click here).
NEX-7 Preview at Photographyblog.
Sony NEX-7 high-end APS-C mirrorless camera first look at Dpreview.
Sony SLT-A77 & NEX-7 Hands-on First Look at Photoxels.

ALL Preorder links:
Sony A77 with 16-50mm lens at Amazon, Adorama, Jessops UK and Sonystore.
Sony A77 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony A65 with 18-55mm lens at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony A65 body only at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony NEX-5N with 18-55mm lens at Amazon, Adorama, Bhphoto, Jessops UK and Sonystore.
Sony NEX-5N at Amazon, Adorama, Bhphoto, and Sonystore.
Sony 50mm f/1.8 at BHphoto (notification only), Adorama and Sonystore.
Sony 55-210mm E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.