[shoplink 11918 ebay][/shoplink]A [shoplink 11918 ebay]6×6 Hasselblad camera[/shoplink]. Is it time for a digital resurrection of square photography?

I am working on that rumor since a long time. Multiple sources keep me informed about interesting Sony camera prototypes that do break the usual monotony and long living paradigms of the current digital photography market. Today I am going to post the rumor about one of such “strange” models and a second rumor about another model will follow soon the next days.

The new A1S SLT camera with square sensor:

According to two different sources Sony has a working prototype which one of my sources told me is called “A1S“. The real incredible news is that it has a Full Frame square sensor. Don’t know if it is 36mm x 36mm or a bit smaller. The source said that “will change the world of Full Frame photography“. The very good news is that all current Alpha and Minolta Full Frames lenses will work on it without any issue! I am working on that rumor since a very long time now and I hope this post will help me to get more info about the A1S from my anonymous trusted sources.

As long as I recall no digital camera ever had a square sensor while in the film era we had plenty of [shoplink 11916 ebay]6×6 medium format cameras (Click here to see them on eBay)[/shoplink]. The list includes the super nice [shoplink 11917 ebay]6×6 Rolleiflex[/shoplink] and the [shoplink 11918 ebay]6×6 Hassleblad[/shoplink] cameras.

My first thoughts: I would be super happy to see such a camera. First it would create something unique Canon and Nikon never have done! Take that Nikon D800 and new Canon 5D! ;) I love the square format and it’s also super practical because you always have the freedom to crop the image in post production. I would like to hear what you think about such a camera! And here is a poll too:

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Reminder: We are talking about a camera prototype and I have no info yet if the camera will be really hit the market sometimes near. That’s why the rumor has an SR3 value only….for now!

SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Image on top: The OLED electronic viewfinder from Sony

Good Morning dear SAR readers!

Let’s start the new week with a smaller info I found at Dyxum (Click here). I am pretty sure Sony has no plan yet to make any new DSLR camera with optical viewfinder. But a Sony source(?) shared some details about the internal Sony discussion about the OVF and EVF theme. The source said “hat right now there is a significant division of opinion within Sony. The higher ranks want to leave OVF behind and press on with EVF only. But the staff who are closer to that actual market are strongly objecting to complete abandonment. And I was told that in the coming months Sony will release two top tier, Nine level cameras, one with an OVF and the other with an EVF.”

As I said, my sources told me the next A99 is 100% an SLT camera. And that there is no plan yet to release a sister model with optical viewfinder So take the rumor with a grain of salt. What’s interesting is that there is a debate ongoing here and on many other forums about Sony’s decision to push the SLT technology. Something else. I had the chance to quickly compare the [shoplink 8454]NEX-7 EVF with the Fuji X PRO 1 hybrid viewfinder. I have to say that on first look the NEX-7 EVF is far more advanced and usable. As you know I am not saying this because I am a fanboy. At first I liked the idea of the hybrid viewfinder and it ma can be improved further by Fuji. But for now the NEX-7 kicks the ass with the OLED technology. Another story is the amazing Fuji sensor. I wish Sony could bring that kind of improvement in future cameras. Let’s get rid of that Anti aliasing filter!

Price and specs comparison:
NEX-7 at [shoplist 8454].
Fuji X PRO 1 at Amazon (Click here).