It looks like the August 28th announcement is mainly a NEX event. The A mount lenses and the A99 could be announced two weeks later in mid September. Here is a wrap up of all info we have from our trusted sources. This is what Sony will announce:

NEX-5R: Looks almost exactly like the [shoplink 8452]NEX-5n[/shoplink] and has the flip screen from the NEX-F3. It has a completely newly designed 16 Megapixel APS-C sensor with Phase Detection AF pixels. It has WiFi connectivity and APP support. You can surf on Internet with it. Price around $700 with kit lens.
NEX-6: It’s a mini [shoplink 8454]NEX-7[/shoplink] with integrated viewfinder. Compared to the NEX’7 it has an EVF with less resolution and a newly designed 16 Megapixel APS-C sensor (with Phase AF pixels?). It has WiFi connectivity. Price between the NEX-5R and NEX-7 (NEX-7 is currently priced at $1200 at Amazon so my guess is around $950 and $1000).
Sony 16-50mm f/3.5-5.6: It is a pancake zoom. One “external” source (means not from SAR) says this is actually a non pancake f/2.8 constant aperture zoom.
Sony 11-18 f/4.0: UPDATE: It is not a pancake zoom!
Sony 35mm f/1.8: Fast non expensive prime lens as big as the Sigma 30mm lens.

 Loading ...

What you see here on top is the official new “Exmor RS” logo. As you know most current Sony sensor are branded as “Exmor R” sensor. The Trademark description captured by Xperiablog doesn’t unveil any other details. So we don’t know yet what that added “S” stays for…

Screenshot of the trademark description:

Trusted sources told us that the NEX-5R has a new 16 Megapixel sensor with phase detection AF pixels on sensor! This is pretty much the same technology used by the new Canon EOS-M mirrorless camera (click here to see that cam) that also uses those kind of pixels. It allows a super fast autofocusing and more reliable tracking of moving objects while the contrast autofocus is more accurate. Combine that and you have an almost perfect autofocus!

It’s not confirmed yet but the NEX-6 could use exactly the same sensor!

P.S.: Last year we spotted a Sony patent describing that technology (Click here to read it).

The Chinese website Xjrumo (Translation here) posted some super interesting rumor. Our Chinese reader Leafye translated the text for us (Thanks). But before to read keep in mind that this rumor has yet to be confirmed (or denied) by trusted sources. I post this here in the hope they will react soon and send me some info.

These are the first complete A99 video specs. It almost sounds too good to be true:

1) AVCHD2.0 format ,below 1080p it have the Bit rate of 50Mpbs,4:2:2Sampling （other model coming next year has 4：2：0）
2) 1080P with the highest 120fps,at 720P, the highest is 240FPS
3) MP4 format still 35Mbps
4) center focus all the lens can use the biggest Aperture. others still F3.5
5) except P model, A,S model can also auto-focus but M model still MF
6) 4 times zoom in during 1080P can be captured
7) multi-recording can take a 2.4Megapixels during recording
8.) HDMI can be Non-destructive Output new shoe can fit the wireless(bluetooth) mic
9) except the high speed model,other model Maximum recording time is 29min 59s
10) Time code support

What do you think of it? HDMI non destructive output….50MPs bitrate, 4:2:2 Sampling….Crossing my finger this is real!!!!