This is the official Sony press text for the A6700 and ECM-M1 mic launch:
Sony Electronics Releases Next-generation APS-C Mirrorless Interchangeable Lens Camera “α6700” with Simultaneous Release of Versatile Compact Shotgun Microphone ECM-M1
High-precision subject recognition by AI and the latest still image and video performance are condensed into a compact APS-C body for the first time
July 12, 2023
Sony Contact: Caitlin Davis, Imaging Products & Solutions Americas Caitlin.Davis@sony.com
SAN DIEGO, CA. July 12, 2023 – Today, Sony Electronics announces the release of its newest APS-C mirrorless camera, the α6700. This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date.
Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design.
The camera supports high-resolution 4K video recording at up to 120fpsi, a wide latitude of 14+ stopsii for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require color grading, and it delivers stunning representation of human skin tones. For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo.
“With the release of the α6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc.
Highly accurate subject recognition with AI
The latest APS-C size, back-illuminated Exmor R CMOS image sensor boasts approximately 26 effective megapixels, paired with our advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced color reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions.
The AI processing unit is inherited from the α7R V, enabling high accuracy “Real-Time Recognition AF (autofocus).” Beyond the α6000 series’ human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions. When paired with today’s newly launched FE 70-200MM F4 Macro G OSS IIiii, it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it’s compatible with a broad array of E-mount lenses, and Sony’s E-mount lenses covering full-frame and Cinema Line cameras with a single mount.
Excellent video performance compatible with 4K120pi
Harnessing data equivalent to 6K, the α6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering a latitudes of 14+ stopsii, for stellar gradation. Also equipped with S-Cinetone, the α6700 offers impressive skin tone depiction and subject highlighting, technologies honed through our Cinema Line development, while its AI-driven Auto-Framingiv smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with the new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound.
Mobility, operability, and connectivity unique to a compact and lightweight device
With a compact design (approx. 4 7/8 × 2 3/4 × 3 in. and weighing about 1 lb 1.4 oz.v), the α6700 is highly portable. It has a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. Customizable front dial and a switching dial for still images, movies, and S&Q modes are also featured. It is also equipped with optical 5-axis in-body image stabilization system with 5.0 stopsvi of shutter speed advantage for stills and an Active Modevii ensures stable footage.
In terms of connectivity, the camera now supports the Creators’ Appviii for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the “Camera Remote SDK” in July 2023, allowing remote operation and setting adjustments.
Environmental conscious and accessibility
Recycled materials, including SORPLASTMx, are used throughout the camera body, reducing environmental impact without sacrificing functionality. Over the past 10 years, Sony has replaced approximately 379 tonsix of virgin plastic with recycled plastic in digital cameras and digital video cameras.
In addition, it is equipped with Sony’s Screen Reader functionxi that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators.
Main features of shotgun microphone ECM-M1
The ECM-M1 is the world’s first shotgun microphone with eight dial-selectable audio recording modelsxii. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie-oriented scenarios where the subject is always in front of the microphone.
A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a noise cut filter for reducing background noise and a low-cut filter for minimizing vibration and low frequency noise. These filters are implemented through digital signal processing, maximizing audio quality at the recording stage and thereby reducing the need for complex post processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity.
Compact and lightweight, the ECM-M1 enhances mobility, empowering creators to capture high-quality audio in diverse situations. Simply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface.
Pricing and Availability
The new α6700 will be available in 2023 at a variety of Sony’s authorized dealers:
α6700 camera only: MSRP $1399.99 USD, $1899.99 CAN
α6700 “L” kit w/PZ1650: MSRP $1499.99 USD, $1999.99 CAN
α6700 “M” kit w/18135: MSRP $1799.99 USD, $2399.99 CAN
The new ECMM1 microphone will be available for MSRP $349.99 USD and $469.99 CAN.
For detailed product information of the new α6700, please visit:
α6700 camera only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilce6700-b
Product videos of the new α6700 can be viewed here:
Launch video – https://youtu.be/ucSX37AC7DY
Product Feature Video – https://youtu.be/epF0kLYSNkU
4K Sample Video – https://youtu.be/O5O3yK8DJCc
For detailed product information of the new ECM-M1, please visit: https://electronics.sony.com/imaging/imaging-accessories/all-accessories/p/ecmm1
Product videos of the new ECM-M1 can be viewed here:
Product Feature Video – https://youtu.be/101CsKcwKtU
Short Video – https://youtube.com/shorts/2oev9a5Hg9Y
Exclusive stories and exciting new content shot with the new α6700 and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand.
This is the official Sony press text for the 70-200mm GII:
Sony Electronics Expands the Range of Shooting Expressions with the High Imaging Power and AF Performance of the FE 70-200MM F4 Macro G OSS II Lens™
“FE 70-200MM F4 Macro G OSS II” telephoto zoom lens with compact and lightweight design; World’s firsti half-macro shooting with a maximum magnification of 0.5x throughout the zoom range.
SAN DIEGO, CA – July 12, 2023. Today, Sony Electronics introduces the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70 mm to 200 mm with a F4 maximum aperture, compatible with 35 mm full-frame α™ (Alpha™) E-mount series and any camera with an E-mount.
The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II contain high imaging power, high-speed and high-performance AF that are unique to G lenses, this is the world’s firsti zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5xii throughout. In addition, with a teleconverter (sold separatelyiii), super-telephoto shooting up to 400 mm and life-size 1:1 macro shooting throughout the entire zoom range is possibleiv.
“We are excited to introduce the versatile 70-200MM F4 Macro G OSS II to our already incredible lineup of lenses. For both photographers and videographers, the new lens provides the ultimate lens in a compact, lightweight form that is a qualified telephoto coupled with macro capability throughout the focal range and a maximum aperture of F4 for any shot demanding shallow depth of field and creamy bokeh,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc.
This launch marks Sony’s 50th full-frame E-mount lensv. Since the first lens Sony has remained committed to supporting the creative activities of photographers and videographers by bringing together the latest technologies and expanding the E-mount lineup that covers both full-frame and APS-C size formats.
Compact, lightweight and compatible with a teleconverter
With a total length of 149 mm and a weight of approximately 1.7 lb (excluding the tripod mount), the FE 70-200MM F4 Macro G OSS II is a zoom lens that can be used for a wide range of purposes, including sports scenes, landscapes, wildlife, and even macro photography.
Shooting from 70 mm to 200 mm, the lens also enables the world’s firsti half-macro shootingii, with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration.
It also supports a high-performance teleconvertervi (sold separatelyiii). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)iv, it can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range.
Fast autofocus and excellent video recording performance
Sony’s unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20% during still image shootingvii. Tracking performance for moving objects has improved approximately twice as much compared to the previous modelvii, so it continues to track the target subject with high accuracy. Focus tracking performance during zooming has also been greatly improvedviii. When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second.
In addition, a new MODE3ix setting of SteadyShot has been added that optimizes the camera shake correction algorithm, emphasizing framing stability when shooting moving subjects. By combining it with a compatible camera body, the user can more effectively compensate for camera shake and shoot stable movies.
Intuitive operability and high reliability for most conditions
The FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting.
In addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditionsx and expands the freedom of shooting.
Pricing and Availability
The new FE 70-200MM F4 Macro G OSS II will be available for pre-order starting July 13, 2023, for MSRP $1,699.99 USD and $2,299.99 CAD. It will be sold at a variety of Sony’s authorized dealers.
Exclusive stories and exciting new content shot with the new FE 70-200MM F4 Macro G OSS II and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand.
Loading ...
