A99 Handheld with Carl Zeis 16 to 35 F2.8, Steadyshot On from The Lightshapers Studios on Vimeo.

Sigma 35mm f1.4 review at CameraLabs and Photozone.
Informal Lens Comparison: Sony 35mm f1.8 (NEX) vs Fujifilm 35mm f1.4 (X Mount) at ThePhoBlographer.
Sony DSC-RX100 review by Admiringlight.
A superb Vario-Sonnar T* 2,8/16-35 ZA tets report by Paul James on Zeiss Blog.
Sony NEX-3n image gallery at Whatdigitalcamera.
Sony’s moment of truth (The New Yorker).
sony 500mm f8+sigma tc 1.4x ex DG+vivitar tc 2x mc4 DGII on the sony nex 5n. A 2100mm test(!) on Flickr.
Replacing the NEX-6 LCD at Hellyeahpictures.
German NEX-5r review at Heise.

Tomorrow (Feb 28th) at 7pm Thursday GMT (that’s 19:00 London time) there will be special Sony live show at CameraDiner.com. It’s a unique chance to get in direct touch with Sony UK manager Joe Asai. You can follow the live session and ask whatever question you want. Or if you prefer  you can also write your questions here by commenting this post. Paul Genge is reading us and will collect your question list!

Really do it! It doens’t happen often you can talk with Sony managers!

P.S: Don’t ask them questions about non existent products like the NEX-9…he will not answer you :)

UPDATE: HireAcamera.com are offering Sony bodies and lenses when hired in combination at half price for month of march, including 2x a99 and 3x a77 and e-mount nex6 and nex7. UK delivery only, no overseas.

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Adobe just announced the new Lightroom 4.4 RC and it supports a camera that is not on market yet…the Hasselblad Lunar. Usually Adobe adds a support of a camera weeks if not months after the camera release. So I was actually surprised to see the new support message. So when is the Hassleblad Lunar actually coming?

The video on top shows the new camera preview posted by sonyelectronics. There is also a new NEX-3n image gallery at Dpreview and the full MTF graph form the new Zeiss lens at Sony US.

Whenever Sony launches new products I have the habitude to check the amazon rankings to see how big (or low) the preorders requests are. I checked the mirrorless (Click here), the DSRL (Click here) and the Lens (Click here) rankings and there is no sign at all from the new Sony stuff! The ranking isn’t a scientific tool but it may be a rough indication that these new cameras and lenses aren’t really what people was waiting for. Anyway it’s too early to make any reasonable analysis.

Meantime I re propose the preorder links with the new update Adorama links. Feel free to comment this post to add more links!!!:

US preorders:
Zeiss 50mm f/1.4 SSM A-mount lens at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and SonyStore USA (via AlphaCameraDeals).
Sony SLT-A58 at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and SonyStore USA (via ACDeals).
Black Sony NEX-3n at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and SonyStore USA (via ACDeals).
Silver Sony NEX-3n at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and SonyStore USA (via ACDeals).
DT 18-55mm at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
Sony 70-400mm at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and SonyStore USA (via ACDeals).
Sony HVL-F20 Flash at BHphoto (Click here).
Sony HX300 at Adorama (Click here), BHphoto (Click here).
Sony TX30 Black at BHphoto (Click here).
Sony TX30 Orange at Adorama (Click here), BHphoto (Click here).
Sony TX30 Pink at BHphoto (Click here).
Sony WX300 Black at Adorama (White!), BHphoto (Click here).
Sony WX300 RED at BHphoto (Click here).
Sony WX300 White at BHphoto (Click here).

And here are the European preorder links:
The Zeiss 50mm f/1.4 SSM can now be preordered at Wex UK.
The NEX-3n can now be preordered at Sony DE, Amazon DE, Sony UK, Wex DE, Wex UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony SE.
The A58 can now be preordered at Amazon DE, Wex DE, Wex UK.