Hasselblad to launch 50 Megapixel Sony CMOS sensor-based medium format camera!

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Back in November I reported that Hasselblad and Sony would make a joint sensor announcement (Article here). Well, today the rumor became true! And it looks like Hasselblad reads SonyAlphaRumors because the official Hasselblad image teaser says: “The rumours are true“. LOL!

Hasselblad confirmed they will launch the new H5D-50C Medium format camera in March and it features the first CMOS(!) medium format sensor (and I am sure it’s made by Sony!). Here is the full press text (Source: Hasselblad):

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Hasselblad is set to launch the world’s first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.

Ove Bengtson, Hasselblad Product Manager said: “This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model (here at BHphoto) but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality.”

He added: “We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad.”

Hasselblad’s new CEO Ian Rawcliffe said: “We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.

“This is a world-first and underpins Hasselblad’s status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months.”

Further information and prices for the new H5D-50c models will be announced in March.

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Editor’s note: his could be the beggining for a new era for Sony-Hasselblad. A medium format system to challenge the High End Full Frame camera market???

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Sony UK confirms new mirrorless camera is coming!

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I repeated many times that soon Sony will announce the NEX-6/7 successor. And now Sony UK confirmed at Photographyblog that there will be “new compact system camera models at both the CP+ show and Photokina later in the year“. As you know the big CP+ photoshow in Yokohama starts on February 13. Along that Sony UK also said that they will launch a new “ultra-zoom bridge camera” with a “faster processor than previous generations“.  And this is going to surprise some readers here: Sony UK said they sold out the QX10 and they also have strong sales on the QX100. And that’s why a second generation is definitely coming. Stay tuned on SAR. I am pretty sure early camera specs or even images will leak out soon…

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The Sony Facebook community work roundup!

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a57 + 70-200f2.8. Image courtesy by Dave Melges

Last week I invited all SAR readers to share their best work on the SAR Facebook wall (Click here). Well, there are so many pictures there that I cannot post them all on this site!  That’s why a couple of times per months I will only post the three pictures that got the most facebook likes by the SAR community.

I invite you to share and vote the best pictures on SAR’s facebook wall. Let’s start!


Günter KörtnerSonyAlphaRumors. part of a self portrait shoot in a stone pit A99 CZ 50mm 1,4


“Mount Watchmen Zion Utah. Calumet photo picture of the week sept 14th. NEX 7 with Contax G 28mm TRIPOD.” Image courtesy: Randy S.

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(SR4) Sony A77 successor to ship in June! No A65 successor coming.

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I reported previously the A77 successor would come in Spring. According to one trusted source the new APS-C A-mount camera will be in Stock in worldwide store for June. It will be the official replacement for the A77. And another news is that there will be no A65 successor. So expected one APS-C A-mount camera only.

I also have been told that this isn’t a small upgraded camera. There are some brand new tech inside. Hope to get 99% reliable specs info as soon as possible. I have been told Sony developed a couple of different prototypes and they are trying to hide what the final specs will be.

I am still not sure when the camera will be announced but my guess is for April. Before that we will have a new NEX-7 successor announcement (likely in 2-3 weeks from now).

Oh, one more thing: I didn’t get an official release period for the A-mount FF yet. But it’s coming don’t worry :)

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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Debunking the next false rumor: Sony A95 in China.

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Image of the fake A95 entry

I see there is some buzz on the web because the Chinese Site PConline added a Sony A95 camera into their database.

Just to be clear. That site always creates such fake entries to be promoted. It’s years now they are doing so. Sometimes they have been right on the camera names but just because they read rumors or because it’s easy to guess the name of a possible camera successor.

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