DxOmark (Click here) just published the full Sony A7r sensor test. And according to their measuresand ranking system the camera scores the same points as the Nikon D800-D800E (and that for $500 less). And it literally kicks the Canon5DIII in the butt (DxO comparison here). This is what DxO writes about the A7r:

“Although we can’t provide any commentary on image sharpness at this stage in our tests, the sensor in the Sony Alpha 7R performs exceptionally and is on a par with that found in the D800 models. Given the Sony’s small size, low weight and outstanding sensor performance, it’s one of the most intriguing and compelling new additions in recent times.”

And here are more brand new A7r tests:

Cameras.reviewed published their first impression review:

“At first glance, it’s really hard to find fault with the package Sony has put together. Admittedly, the company’s lens roadmap is very ambitious, and Sony has a spotty track record when it comes to actually getting its high-profile releases on store shelves. But if the launch goes smoothly and the A7s are well-received, Sony has a real chance to steal Canon and Nikon’s thunder.”

Sony A7R vs Nikon D800: which full-frame camera should you buy? (Digitalcameraworld):

“It’s easy to scoff at a comparison of a new, as-yet-unproven full-frame mirrorless interchangeable lens camera and a full-frame DSLR that has set the benchmark for sensor performance.
However, it becomes less of a laughing matter when you consider that the Sony A7R delivers the same sensor resolution of the Nikon D800, but in a camera body that’s cheaper and easier to carry (with the right lens), and comes with a wealth of tech that makes it easy to take and share photos.”

What We’re Finding Wrong With the Sony A7 and A7r So Far (ThePhoBlographer):

“When it comes to focus peaking, the accuracy isn’t perfect. Unfortunately, when we use full auto focusing, spot focusing zone, multi, etc. And based on the way that someone would compose a scene, the focusing can be hit or miss. Metering: we’ve found that the system underexposes by a full stop. We’ve been using the A7r a lot. It’s by far our favorite for the image quality that it can deliver when you nail the image absolutely perfectly. However, nailing that image is tougher because the sensor amplifies the slightest issue (such as camera shake) and any other problem by ten fold. We almost feel like anything we do with it requires a tripod.“

New A7r image samples can be seen at CameraLabs.

Specs and Preorders in US and Canada (Click on store name to see direct preorder page):
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,  WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony  DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT

Asia:
A7r at Digitalrev
A7 at Digitalrev.
A7 with 28-70mm lens at Digitalrev.

With all these A7-A7r excitement the RX10 release got a bit overshadowed. But this is really a suprising camera with an unique video feature that we miss on the A7-A7r cameras (question to Sony…why?):

First look at Photoreview Australia:

“The main advantage of the RX10 as a movie camera is its ability to read out image data from the entire sensor array and sub-sample it in the processor. This is a ‘first’ for this type of camera and minimises the risk of moiré and false colour effects, ensuring optimal image quality on a frame-by-frame basis. The BIONZ X processor has been designed to handle a 5K video stream and has a special large-scale integration chip to convert this data into 1920 x 1080 pixel movie clips. According to several specialist video commentators, this ‘full pixel readout’ has been restricted mainly to smaller sensors, although the Nikon 1 sensor (which is the same size as the RX10’s) can deliver 4K output at up to 60 fps (NTSC format).”

Sony Cyber-shot RX10 First Impressions Review at Camera.Reviewed.
This is possibly the best hybrid for the serious documentarist, writes Mike Kobal.
Hands-on by Trustedreviews:
Preview by Camerahoarders.
Hands-on by Expertreviews.
The full presentation page at Sony.net.
Spanish hands-on at Quesabesde.

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Support SonyAlphaRumors: After months of FF mirrorless rumor work I would be glad if you can support my work by making your A7-A7r purchase by using these links below. I will earn a small commission and you don’t pay one single penny more! Thanks!

Specs and Preorders in US and Canada (Click on store name to see direct preorder page):
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,  WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony  DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT

Asia:
A7r at Digitalrev
A7 at Digitalrev.
A7 with 28-70mm lens at Digitalrev.