A great way to spot the best deals is by checking the hourly updated Amazon rankings:

• Best Sellers in Data Storage (Click here to see the ranking):
  This is one of the most useful rankings to follow — we photographers and videographers are always running out of storage :) The Sandisk 2TB external SSD is always a good buy, and I am a big fan of NVME so I am not surprised good sales on the Samsung 990 EVO series.
• Best Sellers in Mirrorless Cameras (Click here to see the ranking):
  Canon rules followed by Sony.
• Best Sellers in Computer Printers (Click here to see the ranking):
  If you are a photographer you should always print your photos too! HP is really selling hot at Prime Day!
• Best Sellers in Electronic (Click here to see the ranking):
  In the overall electronics rankings the Airtags are selling hot. Not surprised, I own a dozen of them to track all my gear, wallet, bikes and sometimes even my kids :)
• Best Sellers in Camera & Photo Accessories (Click here to see the ranking):
  Amazon Basics and lots of Sandisk products! The best selling SD card is the Sandisk 128GB SanDisk 128GB Extreme PRO
• Best Sellers in Computer Accessories & Peripherals (Click here to see the ranking):
  Again Amazon Basics and Anker products are on top.
• Reconditioned ranking (Click here to see it):
  It’s really Apple products that is selling in masses!

Amazon Prime deals now live at Amazon US and Amazon Canada. in EU at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In Asia/Oceania at Amazon Australia.

General pages you have to check out:

• Save big on cameras&lenses&accessories (check out this page!!!)
• Save big on Sony cameras&lenses
• Save big on Viltrox lenses and accessories
• Save big on lenses from Viltrox , Samyang, TTartisan, Sirui, Meike, Zeiss, 7Artisans, Astrhori
• Save big on Storage and Cards from Western Digital, Sandisk, Lexar, PNY, Crucial, Seagate, Samsung, OWC, Nextorage, Prograde, Acasis, Pergear.
• 35% on a lot of reconditioned gear! All stuff comes with 90 day warranty from Amazon!
• Save big on Apple gear
• Save big on Green accessories and NAS
• Save big on Terramaster NAS
• Save big on Ecoflow power banks
• Save big on Sony accessories from Sirui, Llano, K&F Concept, Smallrig, Neewer, Godox, Rode, Hollyland, Nisi.
• Save big on Camera bags (check big list here) with up to 30% off on Wandrd. Vanguard, Lowepro.
• Save big on Camera tripods, like Benro, Falcam, Gitzo, Manfrotto
• Quick deals on reconditioned gear

Selected list of hot deals:

• 20% off on the SchneiderKreuznach/Rokinon 14-24mm f/2.8 FE lens
• $200 off on the superb Viltrox 35mm f/1.2 FE lens
• $719 only for the Viltrox 135mm f/1.8 lens and also for the Samyang 135mm f/1.8 FE lens.
• 51% off on the Zeiss Batis 135mm f/2.8 FE lens
• $100 off on the 2Tb Sandisk external SSD disk
• $40 off on the Sandisk 960GB Type A card
• 29% off on the Nextorage 512Gb Type A card
• $120 off on the 14TB external WD drive
• 42% off on the WD 8TB Nvme
• 20% off on the Ugreen 4bay NAS
• $35 off on the Apple AirTag 4 Pack

Personal deals I grabbed:

• WD 8tb Nvme card (fast and big for my storage and editing!)
• Mova V50 Vacuum robot (the best robot for the best price)
• Eufy security camera (love that you don’t need a subscription)

We have some new early prime day deals from Amazon (all deals here):

• $40 off and lowest price ever on the Sandisk 960GB 4th generation Type A card
• $65 off and lowest price ever on the Sandisk 1Tb SD card
• 18% off on the Sandisk 1B external SSD
• Up to 15% off on Ugreen NAS systems
• Up to 32% off on Ugreen  gear
• 28% off on Crucial X10 external SSD
• Save big on accessories from Llano and K&F Concept.

UPDATE: Sony US slashed the priced by up to $500 to exactly the level we had before the September 22 price hike. Check out all new prices at Amazon (Click here), BHphoto (which is now closed til Oct 16).

Selection of Sony Camera price rebates:

• -$400 on the Sony A7R V at BHphoto, Amazon, Adorama
• -$300 on the Sony A1 at BHphoto, Amazon, Adorama
• -$300 on the Sony A7S III at BHphoto, Amazon, Adorama
• -$300 on the Sony ZV-E1 (White) at BHphoto, Amazon, Adorama
• -$200 on the Sony FX3 at BHphoto, Amazon, Adorama (it already got a +$200 on August 1st)
• -$200 on the Sony FX30 at BHphoto, Amazon, Adorama (it already got a +$200 on August 1st)
• -$200 on the Sony A7CR at BHphoto, Amazon, Adorama
• -$200 off on the Sony A7C II  at BHphoto, Amazon, Adorama

Up to 70% off on Sirui lenses (Click here).

Youtuber TheFilmGuy says he chatted with a Sony rep who told him that False Color and Open Gate aren’t used much, so Sony doesn’t see much value in adding them. In addition, they asked Sony to add internal RAW recording to its budget cameras and to update the FX9/FX6 line, as it is unable to compete with the new C400 and C80 models.

I’m not sure if this Sony representative really knows the details of Sony’s strategy, as I know from experience that Sony Japan maintains the utmost secrecy when it comes to discussing future strategy. But I am sure that Sony will eventually learn from the progress made by its competitors and catch up by adding those missing features to future models, such as the FX3II.

One more thing: ProAV explains why Open Gate is so important: