Cinoflex is shooting a commercial for Chevrolet. And this is how they have “packed” the Sony A7s :)

Don’t worry, you can also use a more “Portable” set:

This is what Cinoflex thinks about the A7s:

The tests are very good. Everything you would expect from this camera. Our specific tests we’re focused on lens fall-off and sensor reaction. The DR was also very surprising, great tonal rendition in the shadows. For this camera the biggest challenge is the infrastructure (for lack of more familiar terms THE RIG). It is important for professional camera crews to use this camera (or any camera) in a traditional fashion, the CINOFLEX, gave the SONY A7S camera that ability. Truly a WOW camera for the quality of the sensor and ability to capture lens fall-off, focus cylinder moves, and the full frame quality image. We are shooting anamorphic Panavision tests soon, that is the true test to see how this camera can make a difference within the marketplace.

This is what we loved about the SONY A7S Camera. Details about this video grab: Camera: SONY A7S PP: SLOG2 Lens: 200mm Stop: T3.1 Color: 3200K SS: 1/50 ISO 3200 ————- so we shot directly into a light to desaturate the image and lose any detail, then we overexposed by 4 stops. The ungraded image is on the right, the graded image is on the left. With very little effort or manipulation we found good contrast, detail, shadows, highlight control, and sharpness was easily recovered. The lens fall off was also very pronounced and truly magnificent.

Sony A7s store links:
Sony A7s preorder in USA/CA at Amazon, Adorama, BHphoto, Sony USA, Sony Canada.
Sony A7s EU pages: Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PL. And Wex UK.
A7s Gariz leather case in [shoplink 27569 ebay]Black (Click here)[/shoplink], [shoplink 27570 ebay]Brown (Click here)[/shoplink], [shoplink 27571 ebay]Red (Click here)[/shoplink] and [shoplink 27572 ebay]Orange (Click here)[/shoplink].

Sony A7s Review – A week with the A7S from Stephen Nguyen on Vimeo.

A7s review by at Filmbrosmedia.
A7s Nigh test at DSLRmagazine (google translation here).
Japanese SPeedmaster 50mm lens test at Kasyapa.
microCAST: REVIEW – Sony Alpha 7S at Akihabara.
In depth review of the Sony A7s by Josh McLeod.
An anti-chimping post about headshots using Sony mirrorless cameras :) (PMRphoto).
Apple FINALLY released RAW support for a6000 for iPhoto and Aperture.
Sony A7S con lentes de telemétrica (rangefinder) Vs. Sony A7 (CoolFrame).

Sony 70-200mm F4 G series FE Lens Review

A7s for Astrophotography at 3D-Kraft.
A7s vs GH4 at DSLRmagazine (google translation here).
capturing still frames off Sony video footage (PMRphoto).

JT: “people always asking which 135mm ZA or ZF. Have a look at this: http://jorgetorralba.com/?p=166”

Andrei: “I’m Andrei, a happy new owner of the A7s. As a long time reader, I wanted to share with you a slow motion S-Log 2 evening rain test and some first thoughts. https://vimeo.com/102817633
Everything was shot at 120 fps 270p with ISO values over 3200. Light was less than ideal and I had a hard time getting perfect exposure because of the pouring rain. The lens is the Sony Zeiss Vario-Tessar T* FE 24-70mm F4 ZA OSS. Shot in S-Log 2, with modified profile, graded with Film Convert.
Observations:
– The lens is much better than some say. It’s just not as great as the 55mm 1.8 or 35mm 2.8, but OSS is very good and colour reproduction very nice. I’m not a pixel-peeper.
– The A7s held up well in the pouring rain, I only had an umbrella so lots of raindrops spilled on the camera and the lens.
– After some 2 hours of shooting, some blue hot pixels appeared which I noticed only afterwards. Scared, I thought of sending the camera back as it is still new, but then I read online that sony maps out “bad” pixels in software and fixes them on the fly. To force a remap just set the date to a month in advance and turn the camera off. It will take a picture before shutting off, after which they’re magically gone. You can set the date back afterwards. Hope the sensor is fine though…”

Jorge: “Good story on Sony 50 http://jorgetorralba.com/?p=28“