Sony says they will be back making profit in 2015 (Image sensor is one of the keys).

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Short financial news about Sony: As you are aware of Sony doesn’t really have a good time lately. But Sony CEO Hirai promised that Sony will make profit in 2015. Japantoday says:

Hirai’s vision of Sony’s turnaround centers on key technologies such as image sensors, cloud-based services and wearable devices.

A couple of days ago I reported how Sony was able to make profit in the imaging division despite the loss in compact cameras sales (any other company has the same problem). The good news is that Sony sells more interchangeable system cameras and they are also increasing their sales in the high-end premium compact camera market.

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Sony TidBits…(with “amatorial” A7s rolling shutter test).

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Sony A7s Menu and rolling shutter test from Helder Filipe Martins on Vimeo.

Sony RX10 in Ruegen at Vimeo.
A77II test at Itmedia.
Sony A7S Full Res Sample Photos (Photographybay).
Really Right Stuff is taking pre-orders for their new L-Bracket for the a6000. Go to Reallyrightstuff.com to pre-order. Price for the modular set is $120.
A6000 review at Beforethecoffee.
Sony HX400V review at CameraLabs.

Desy:I just came back from my vacation/wedding in Cancun and made a lil travel video with my new Sony A6000. 90% of it was shot with the A6000 and kit lens. All the shots in the water was with a Nikon AW120. And the shots at the end of the video that are widescreened are clips from my actual wedding video (Canon 5Diii). Enjoy! https://vimeo.com/95661508

Robert:Just thought your readers may be interested in two videos that I produced exclusively on Sony cameras. Both videos use footage from my nex5n (converted to infrared), nex7, and rx100ii. http://youtu.be/ATxzuh_zEyQ and http://youtu.be/BnrAQ9Z08lM

Pierrick:It seem there are a matter with electronic shutter speed on A7 with speed faster or equal to 1/1000e of sec. See this link: https://onedrive.live.com/redir?resid=1AD41E6D28250F6D!34034&authkey=!AH6WrGu2jDuO6yA&ithint=folder%2c.jpg. On the beach, you can see a grey band on the left after 1/1000 sec. On the other picture you can see with and without electronic shutter speed. We try with the A7 of “Stilgar” (you know him for test between A7r and Leica M) who had both A7r and A7 and his A7 had the same matter.

Ruben:There is a very nice exhibition is scheduled for this weekend: http://exposureshow.com/ As a part of the show they are giong to have “Hands on” in depth presentation of Sony a. The link is here: http://schoolofimaging.ca/Courses/84618-Hands-on-Lab-Sony-A7.aspx It’ll cost $10 with the proceedings going to a charity but for that you can get a free 8GB SD card, free admission to the show and access to discounted demo units if you decide to buy. There are also many nice sounding presentations scheduled for the 3 days of the show.

 

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USA: The A7, A7r and A7s deal reminders!

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This week we had new A7, A7r and A7s USA deals. A great chance to join into the new Sony Full Frame E-mount system! Here is the list:
Adorama (Click here and then click on “buy together and save” to see it) is still the only worldwide store offering a bundle deal on the new A7s.
Sony A7 body only for $1498 at Amazon (Click here), BHphoto (Click here) and Sony Store (Click here).
Sony A7 with 28-70mm lens for $1798 at Amazon (Click here), BHphoto (Click here) and Sony Store (Click here).
Save $200 on the A7r with lens too at Amazon (Click here), BHphoto (Click here) and Sony Store (Click here). You also save $250 on the A7r with LA-EA4 adapter at Amazon (Click here) and Sony Store (Click here).

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(SR4) Sony A99 to be discontinued soon?

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One trusted source who shared correct info in the past just told me that he got a “note” saying the Sony A99 will be discontinued this summer. He will send me more info soon about a possible successor launch. Thanks “source” for sharing the info. Hope to get some news from you soon :)

Meantime Full Frame becomes cheaper: [shoplink 26856 ebay]Open Box A7 for $1298 (Samys)[/shoplink] and [shoplink 26857 ebay]A7r for $1900 (6ave)[/shoplink]. Hope Sony will offer a “cheap” FF A-mount soon too!

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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Sony expects 20% sales increase in the High End compact camera market (mainly RX cameras).

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Image courtesy: DC.watch

A short update on the Sony Japan presentation posted by DC.watch. I just noted that interesting graph. It shows how Sony predicts a +20% sales of High End fixed lens compact cameras in 2014 (for Japanese market only). And as we know from previous financial reports Sony will focus more and more on the high-end market worldwide. This is likely the reason why we will get an RX2 this summer (curved sensor with Zeiss 35mm f/1.8 lens?) and maybe even a new medium format RX.

 

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The Sony A7r from a reportage photographer’s perspective (Guest post by Guiskard).

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This is a Guest Post written for SAR by Guiskard (http://guiskard.net). Feel free to share your stories and reviews by contacting me (Andrea) at sonyalpharumors@gmail.com.

When I bought the A7r in December last year my decision was based on a couple of key features: Small Body, high resolution plus the possibility to adopt my old nikon lenses. Another aspect was the option to get Zeiss lenses perfectly suiting this camera. Now, almost half a year later I’d like to share my experiences with this blog that helped me a lot in terms of making up my mind if I really should spend money on this particular camera and later when I got it, how to get the most out of it. It’s not supposed to be another review with all the technical details – I think others did already a great job in that term. I’d rather write something about my experiences as a reportage photographer.

Zeiss 35mm f/2.8

Recently I spent some time in India, using the A7r for a couple of features and I didn’t regret it at all. Let’s start with the dimensions. Compared to a DSLR the body is obviously a lot smaller, the Zeiss primes are light and small, too. This means that I could use a slim sling bag for all my gear (i.e A7r, the 35mm Zeiss, 20/50/135mm Nikon legacy lenses, adapter), a bottle of water, one or two books and some food. It’s such a big advantage traveling with just as little luggage as possible. It pays off even more when you are frequently in overcrowded trains or busses. At the same time it is a lot less obvious when you are shooting undercover. The A7r looks much more like an old analogue camera than the professional and very powerful tool that it actually is. To enhance this look I put black ducktape on all the logos and lettering. I got the impression that people were less cautious or didn’t pay that much attention – which was a big plus for me in many situations. If the shutter sound was a bit more discrete, it would have been even better. But the places where I usually shoot have some background noise anyway – so I don’t mind that much.

Nikon 50mm f/1.8

Nikon 50 mm, 1.8,
More important to me are the lowlight qualities because – again it reduces the weight I have to
carry. I’d rather get that not so fast but small and light lens instead of the heavy and bulky one that might be a stop or even two faster. Besides the whole system is even more compact like this. Up to ISO 3200 the results are very usable and in combination with noise reduction in post processing almost astonishing considering the 36mp sensor (I’ m really curious how the news A7s will behave here). And I don’t want to miss that large sensor anymore! Not only for the narrow depth of field that I really love – which is sometimes almost too difficult to handle, already with the 1.8/50mm – but mainly for the possibility to crop substantially. Again and again I’m totally amazed by the sharpness this camera delivers even if you zoom in like mad. Often things simply happen too fast in front of my camera to be able to think for a long time about composition or how to frame the subject. It’s so good to know that it just doesn’t matter. Sure I have to know which part of the image should be in focus, but for the rest I often do the job in post and still you don’t see it – not even in large sizes.

Zeiss 35mm f/2.8

Being used to optical viewfinders I didn’t really know what to think of this EVF in the beginning. Looking through optics isn’t exactly the same thing as staring on a screen. But again it turned out to be a smart piece of technology. I really like the possibility to display different kind of levels and other information. However, most important to me is the constant brightness no matter what f-stop you choose. Even at night you’ll get a usable viewfinder image to work with. Shooting in bright daylight it’s very useful for briefly checking your results as one doesn’t see anything on the screen on the back of the camera. Another highlight is the the magnifying tool and focus peaking – both very helpful when using legacy glass. However, I must admit that the 35mm is a real always on lens for me.

Quite a lot of users were complaining about the autofocus speed. As I rarely shoot action or birds or something comparably fast – the AF works just fine for me. The only downside is the complicated adjustment of the focus point – I wish that would be easier and quicker to do. Something that really gets on my nerves is the ISO dial. It happened again and again that I touched the wheel with my nose while shooting. OK, you might argue that it’s connected to the size of my nose but whatsoever, it is pretty annoying if you realize that you were using the wrong sensitivity. Usually it’s to high (otherwise I become aware of the slow shutter speed) and eventually the problem emerges only in post when I see noise in the image where it’s not supposed to be. It’s a pain but I’m aware of the issue now and try to be extra careful with my nose.

Nikon 135mm f/2.8

Finally, considering the whole system – ergonomics, built quality and sturdiness, sensor technology, the possibility to adopt a large variety of legacy glass and the quality of the Zeiss lenses – it seems to be a really good package for reportage photographers. I do enjoy the handiness of this camera in combination with the excellent sensor. It delivers great sharpness, offering good lowlight quality and an impressive dynamic range, being unobtrusive at the same time – right now I don’t see any other model to compete with the A7r.
Links: http://guiskard.net

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