It’s an Amazing lens, impressive image quality for a G lens. Lighter than the 20mm and 5mm shorter than the 20mm, so it’s really small and light weight. Coma could have been better and if you a Astro nerd corners could have been a bit better, but in general it’s super impressive for its size and weight.
This lens is offered at a price of 999 euros and in my opinion could be a real bestseller!
Rumor recap: On February 26 at 3pm London time Sony will announce these two new lenses:
Sony 400-800mm f/6.3-8.0 G (B&H Photo, Amazon, Adorama) Weight 2,5kg, 105mm Filter, 2999 Euro
Six years ago, Zeiss announced the last ‘photo-orientated’ lens…it was this massive $4,000 masterpiece. After that, Zeiss only produced industrial, film and smartphone lenses. Launch of new E-mount focus lenses in the Batis and Loxia series was also discontinued.
The picture was taken with the Zeiss Otus 85mm f/1.4 and is already a strong indication of the introduction of a new photo lens.
And today a source told me this:
Half a year ago, a guy I know who works for Zeiss in PR (and was also involved in marketing for the unfortunately failed ZX1) told me Zeiss is bringing out new lenses in a few months. Now if you look at zeiss imaging on instagram they are teasing something with an owl, so I guess it might be something Otus line related. May guess is an Otus line for mirrorless cameras as E-Mount and the like.
What will Zeiss announce at the CP+ show?
I don’t have 100% proof yet, but my guess is that Zeiss will indeed announce a new series of Otus lenses for full-frame mirrorless systems. The ‘Otus’ brand stands for the premium line of Zeiss lenses that offer the maximum image quality achievable. My speculations are:
Get ready to sell your kidney because I have a feeling these lenses are going to be expensive!
My take:
It is very good news for the entire industry that Zeiss is back! Such a name has too much history to have disappeared from the photographic market forever. It also means that the company now sees the market as ‘safe’ enough to develop and launch new lenses without the risk of failing to sell. I also think that introducing a new ‘Otus’ range makes more sense than introducing new, more affordable Milvus, Batis, Loxia and Touit lenses. Highest quality is what we expect from Zeiss and enough people will be willing to pay the high price to get the typical Zeiss look. What do you think about it? What do you hope to get? And is your kidney ready to say goodbye to you? :)
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BCNretail shared the market share details for the month of January. Here is the quick results summary from Digicameinfo:
In terms of sales volume share by manufacturer in January 2013, Sony topped the list for the third consecutive month with 29.7%. In second place was Canon with a 26.3% share. These two companies account for the majority of the market. In third place was Fujifilm, whose share increased 4.6 points from the previous month to 15.9%, overtaking Nikon. This is the first time that Fujifilm has made it into the top three in five months.
In the ranking of sales by series in January 2013, Canon’s “EOS R50” took the top spot. It overtook Sony’s “VLOGCAM ZV-E10 II” and regained the top spot for the first time in two months.
Coming in third is Fujifilm’s “FUJIFILM X-M5.” Since its release at the end of November 2012, the model has been climbing the ranks every month, making it into the top three for the first time in three months. It accounts for roughly half of the company’s total sales, making a major contribution to the company’s growing market share.
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Authentic Photographs vs AI Generated Images, with Boris Eldagsen & Miles Astray (Explora).
The Pros and Cons of Using Color Gels vs RGBW LEDs for Photography (42west).
Yongnuo 23mm f1.4 DA DSM WL review at SonyAlpbaBlog.
Sony A1II review at Kitamura.
Sony 24-50mm G review by Philip Reeve.
Adapting the Canon FD 50mm f1.8 to a Mirrorless Camera with a Bonus Macro Mode! (Fotodiox).
How to Print Your Photos at Home vs. a Print Shop (Explora).
A Trick for Perfect Exposure: The Sunny 16 Rule Explained (42west).
Sigma Japan has officially confirmed that they will be launching new products at the CP+ show. They have released the list of their events and it includes the following:
February 27th 14:00-14:45 … “Behind the Scenes of SIGMA Product Development” SIGMA Development Staff #Product Development
February 28th 12:00-12:45 … “A little bit from Ozone” Yasuhiro Ozone (SIGMA employee) #Product development
March 1st 12:00-12:45 … “Content TBD” Kazuto Yamaki (SIGMA Representative)
March 1st 16:10-16:50 … “About SIGMA’s new products” U-Tobi #NewProducts
But maybe something completely different is coming? Sigma CEO Yamaki has promised that this year they will be launching a telephoto lens that nobody has dared to try before!
Sony released the full Q3 financial report. The company as a whole is doing well, but for the first time in a long time Sony reported a slight decline in sales of photo and video cameras. Sony writes that there has been a ‘deterioration in the product mix of digital cameras’. Nevertheless, the forecast remains unchanged, and in Q1 and A2 Sony had already reported higher sales than in the previous year.
