CIPA data for the whole year 2023: Mirrorless makes +10,9%

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Finally we got the detailed CIPA camera and lens shipment data for the whole year 2023. It contains a lot of interesting data:

  • Shipment of cameras (fixed and interchangeable) did drop by 3,6% in terms of numbers and increased by 4.9% in terms of value.
  • Shipment of mirrorless cameras increased by 18,6% in terms of numbers and increased by 10,9% in terms of value.
  • Shipment of DSLR cameras did drop by 37.1% in terms of numbers and decreased by 24,8% in terms of value.
  • Shipment of fixed lens cameras did drop by 17,4% in terms of numbers and increased by 8,9% in terms of value.
  • Shipment of interchangeable lenses did drop by 0,9% in terms of numbers and increased by 6,7% in terms of value.

What does this tell us? The decade long decline stopped. In terms of value both mirrorless and lens sames increased quite a bit. So overall we can look forward to a 2024 that should have a similar pace like 2023 had. And this is good as manufacturer now don’t have to fear the market will shrink further.

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Confirmed: On February 21 Sony will “only” announce the new 24-50mm f/2.8 G lens. It’s priced at 1299€

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On February 21 Sony will only announce the new 24-50mm f/2.8 G lens. I have been told the price is 1299€.

I know you are frustrated nothing else will be announced but don’t worry…I am here to cheer you up with some solid prospect:

  1. It looks very likely that Sony will have another announcement pretty soon after the CP+ show
  2. I am working on that “WOW” rumor. If all goes well in early March I can tell you what’s coming that is truly cool
  3. I have been told the year will start slow (ZV-E10II announcement for example) but get better towards the end. So be patient!

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This is stunning and worrying: AI Generated Videos Just Changed Forever!

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This week OpenAi released a demo of Sora (Click here). It’s their text to video generation tool and the samples are impressive! If you are a photographer and/or filmmaker you have to take into account the devastating influence those tools will have on the industry. We have to learn from these tools how they work so that we can adapt are business. Don’t worry, AI is not going to replace the entirety of photography and film making. But if your business is doing stock photography/filmography you might be in trouble :(

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Sony a9 III: BUFFER Testing by Matt Granger

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It’s clear from his test that the lossless compressed RAW option is the way to go if you want to clear the buffer as fast as it gets. While compress RAW will give you the possibility to shoot more frames but buffer clearing takes much longer.

Sony A9III at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.
Sony 300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.
Sonny A9III Vertical Grip at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.

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