Viltrox officially teased the presentation of the new 135mm f/1.8 FE lens at the NAB show. This lens will be the first lens of the “LAB” series which aims to achieve the highest possible Image Quality.

Sony A9III at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.

Sony Japan announced this unusual service. Don’t know if this will be extended to all other countries too. Here is the google translated text:

Information on digital single-lens camera α9 III paid customization service

Thank you for using Sony products.

We will begin offering a paid customization service to adjust the release stroke for the digital single-lens camera α9 III and α9 III compatible vertical grip VG-C5.

[Target product model name]
Digital single-lens camera α9 III “ILCE-9M3”
Vertical grip “VG-C5”
[Service start date]
Applications will start from Monday, April 15, 2024.

[Customization content]
・Digital single-lens camera α9 III “ILCE-9M3”
Only full press (release) can be selected from 2 levels (default state, shallow).

・Vertical position grip “VG-C5”
Only full press (release) can be selected from 2 levels (default state, shallow).

*For details on customization services, please refer to the support page Click
here for the support page

[Customization fee]
・Digital single-lens camera α9 III “ILCE-9M3”
14,000 yen (tax included)

・Vertical grip “VG-C5”
14,000 yen (tax included)

[Customization reception desk]
Sony Service Station Akihabara
Sony Service Station Nihonbashi
Sony Service Station Naha

https://www.sony.jp/support/repair/repair-contact/ss.html

α Plaza (Sapporo) reception counter
α Plaza (Ginza) reception counter
α Plaza (Nagoya) reception counter α Plaza (
Osaka) reception counter
α Plaza (Fukuoka Tenjin) reception counter

https://www.sony.jp/ichigan/plaza/

*Please refer to the support page for details on service content Click
here for the support page

Preorders are now open for the ultimate bokeh lens: The Voigtlander 50mm f/1.0 FE is available for $1899 at BHphoto and in Europe for 1799€ at FotoErhardt, Calumet, Fotokoch.

Just my two cent: This is probably one of the sexiest lenses you can use on your Alpha camera:

Image via Mapcamera