Sigma Cine Lenses Interview – Photography Show 2017

Vivitar 70-210mm 1:4.5 MC Macro focusing zoom 52mm (SonyAlphaForum).
Sony Expands HDR Production Capabilities for its Professional Products (Sony Blog).
First contact: Sony RX10 III (Joerg Haag).
7 Mistakes Photographers Make (Tony and Chelsea Northrup).
What are the Benefits of Shooting 4K Video Instead of Stills? (Adorama Learning Center).
Improvisational Filmmaking with Vimeo Staff Pick Videographer Brandon Li (Explora).

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NDP Group reports that in Jan/Feb 2017 Sony did surpass Nikon and is now on 2nd place in the USA Full Frame system camera market. It’s Canon that is still the king of the market (Their DSLR still do rule the Amazon sales ranking). While 2 months for data are for sure not enough to mark a serious trend I bet the day will arrive Sony will take Canon’s throne too.

Here is the Press text:

SAN DIEGO, April 14, 2017 /PRNewswire/ — Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. ¹

Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) ² compared to the same period last year.  The popularity of key models including α7RII and α7SII has been paramount to this success.

Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year.  Without Sony’s contributions, the full-frame market would be facing a slight decline. ³

“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”

A variety of exclusive stories and exciting content shot Sony α products can be found at www.alphauniverse.com , Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.

Notes to Editors

¹The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan- Feb 2017
²The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017
³The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017

This is the first image of the new $4,399 Primagon 24 f/2.8 FF E-mount lens. Dr. Stefan Immes from Meyer Optik says about this lens:

“For this lens, we are concentrating on creating an extremely high resolution. As a result, we have designed the lens with a slightly smaller initial aperture than is typical for this lens class. With this design, we are able to achieve almost the same sharpness over the entire aperture range. This is something special and opens up many possibilities for design.
The pictures promise to be almost three-dimensional in the way the subject will pop out from the blurred background. We are very excited, as our test photographers interpret the possibilities of our lens in the test shots. This is often the most exciting part in lens development and part of our incentive to create new products.”

The lens will go on Kickstarter sometimes later this year. And unlike the other Meyer Optik E-mount lenses the Primagon is completely redesigned from scratch and not an adaptation of older exisiting lenses.

Venus Optics Laowa 12mm f/2.8 Lens, Sony A7sii, Zhiyun Crane [sample footage]

Sony G-Master 100mm Sample shots (SonyAlphaForum).
Instagram 101+ Photographing for Engagement (Explora).
Zeiss Loxia 85mm review at ThePhoBlographer.
a6300 vs a6500 complete comparison (Mirrorlesscomparison).
Oscars 2017: The Cinematography Behind the Top Nominated Films (Adorama Learning Center).
Free Lightroom plugin shows which focus point was active when the picture was taken (MirrorlessRumors).

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