Details about the next three Sony press event dates…

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As a reminder: We have three upcoming Sony events where we might see some new Sony products:

  1. April 20: Sony will have the Awards ceremony in London on April 20, 2017
    Only once did Sony announce a new camera on that event. It was three years ago for the Sony A77II. So far only one source heard that there might be “something big”. But while the source shared good info in the past that “something big” really doesn’t tell us anything yet.
  2. April 23: Sony press conference at 3pm Las Vegas time (Nab show)
    Yes, this is an event were Sony will definitely announce new products. Camcorders for sure. But will there be a new A7sIII? Three years ago Sony did indeed announce the A7s at NAB.
  3. June: It’s a classic month for RX and E-mount announcements. The A7rII was announced in June.

Mark those dates and be sure to keep following SAR!

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First image of the new Primagon 24 f/2.8 E-mount lens

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This is the first image of the new $4,399 Primagon 24 f/2.8 FF E-mount lens. Dr. Stefan Immes from Meyer Optik says about this lens:

“For this lens, we are concentrating on creating an extremely high resolution. As a result, we have designed the lens with a slightly smaller initial aperture than is typical for this lens class. With this design, we are able to achieve almost the same sharpness over the entire aperture range. This is something special and opens up many possibilities for design.
The pictures promise to be almost three-dimensional in the way the subject will pop out from the blurred background. We are very excited, as our test photographers interpret the possibilities of our lens in the test shots. This is often the most exciting part in lens development and part of our incentive to create new products.”

The lens will go on Kickstarter sometimes later this year. And unlike the other Meyer Optik E-mount lenses the Primagon is completely redesigned from scratch and not an adaptation of older exisiting lenses.

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Sony Tidbits…

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Venus Optics Laowa 12mm f/2.8 Lens, Sony A7sii, Zhiyun Crane [sample footage]

Sony G-Master 100mm Sample shots (SonyAlphaForum).
Instagram 101+ Photographing for Engagement (Explora).
Zeiss Loxia 85mm review at ThePhoBlographer.
a6300 vs a6500 complete comparison (Mirrorlesscomparison).
Oscars 2017: The Cinematography Behind the Top Nominated Films (Adorama Learning Center).
Free Lightroom plugin shows which focus point was active when the picture was taken (MirrorlessRumors).

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Curiosity: Will Sony’s next big thing be a new Drone?

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Two anonymous sources hinted about a possible surprising announcement at NAB: A Sony Drone! UPDATE: Two years ago Sony created a new company just for that. Why does it make sense for Sony to join that market?

  1. The DJI Inspire 2 (here on Amazon) uses a Micro Four Thirds mount camera and is the hottest Drone of the moment. this thing sells for over $4,000 and there are is a big accessories market too. Seems like there is money to make here.
  2. Last week Canon announced their first Drone too.
  3. Engadget just reported that “dollar-for-dollar drone sales in the United States have more than doubled over the past year“.

I can now see the potential for a Sony Drone. But there is also a risk: GoPro failed with their Karma launch and has a huge loss because of that. There is also plenty of good players making drones. So if Sony enters the game they really have to get it right from the start.

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An update on the camcorder NAB rumors: Probably no FS5II yet…

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Image on top shows the current FS5

Back in October a source told me the FS7II would be announced soon. The rumor was correct. The same source said that there might be a new FS5II at NAB. Well today I got info from another source telling me that this is NOT going to happen.  This means the chances to see a new FS5II at NAB is now much less likely then we thought weeks ago.

Reminder: Sony has a press conference scheduled for April 23 at 3 am Las Vegas time (NAB show start).

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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