Sony announces the new 100-400mm Super Telephoto E-Mount Zoom

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Preorders:
Sony A9 at BHphoto, Amazon, Adorama. Calumet.de.
Sony 100-400mm GM at BHphoto, Amazon, Adorama. Calumet.de.
Sony A9 battery grip at Adorama, Bhphoto, Amazon.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon.
GP-EX1 grip at Adorama, BHphoto, Amazon.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

New FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom Lens Features Outstanding Sharpness, Fast AF, Compact Design and more

Sony today introduced its furthest reaching E-mount lens, the FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom (model SEL100400GM).

The new full-frame lens maintains the high standard of resolution that is the hallmark of Sony’s flagship lineup of G Master™ lenses, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customisability. It’s an exceptionally powerful photographic tool for a variety of enthusiast and professional shooters, particularly those that are commonly shooting sports or wildlife.

Uncompromised G Master Design and Performance

A super telephoto zoom that meets the intense build requirements of Sony’s acclaimed G Master series lens lineup, the new FE 100-400mm GM model produces outstanding corner-to-corner sharpness throughout the lens’ zoom and focus ranges and beautiful rendered ‘bokeh’ or background defocus, ensuring the finest details are brought out in every subject and scene.

The complex design features 22 lens elements configured in 16 different groups, including one Super ED (Extra-low Dispersion) and two ED glass elements, all of which are working together to minimise chromatic aberration and ensure the ultimate resolution is captured. The lens also has Sony’s original Nano AR coating, which is particularly useful for shooting sports scenes or wildlife, as it reduces unwanted reflections.

Precise, Quick AF Performance

In order to keep up with fast-moving action, the new FE 100-400mm GM super telephoto zoom lens features the combination of a double linear motor and a Direct Drive SSM actuator, which also ensures precise, quiet operation.

The double motor system allows rapid focus lens drive acceleration to capture the sudden motion that is common with sports and wildlife photography, while high precision positioning control and a newly optimised AF algorithm ensure the subject is quickly found and focused on. This ensures that the maximum AF performance of a camera like the new α9 is realised.

Lightweight Design, Extensive Customizability

In order to satisfy the extensive demands of customers craving lighter, smaller and more portable super telephoto lenses, the new FE 100-400mm GM weighs in at a mere 1,395 grams (49.3 ounces), making it among the lightest in its class and an ideal fit for Sony’s wide range of compactly designed cameras.

Functionally, the lens has a zoom torque adjustment ring – a first for Sony α – allowing the user to adjust the level of torque in the ring to zoom faster or slower depending on their shooting style. There is also a focus hold button that can also be assigned to variety of functions including focus mode selection, AF area selection or the popular Eye AF lock feature.

The telephoto zoom lens is dust and moisture resistant[i], and has fluorine coating on the front lens that makes it easier to remove dust or grease. There is also a removable tripod mount.

Professional Operation and Reliability

The new FE 100-400mm GM lens features built-in optical image stabilisation, ensuring that sharp images can be captured during handheld shooting. It also offers a minimum focusing range of just 0.98 metres (3.22 feet), which maximises its versatility in the field, and a 9 bladed circular aperture design that produces soft, beautiful bokeh.

The FE 100-400mm GM is compatible with both the 1.4x (model SEL14TC) and 2.0x (model SEL20TC) teleconverters, allowing photographers and videographers to shoot at up to 800mm on full-frame cameras and approximately 1200mm (35mm full-frame equivalent) on APS-C cameras.

A replacement lens hood (model ALC-SH151) for the new lens will also be available.

Pricing and Availability

The new FE 100-400mm GMSuper Telephoto Zoom Lens will start to ship from July 2017, priced at approximately £2,500.

A variety of exclusive stories and exciting new content shot with the new lensand other Sony α products can be found at http://www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand. The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube.

[i]Not guaranteed to be 100% dust and moisture proof.

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Follow the Sony live announcement stream now!

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Sony will announce a new High End camera at 11am New York time!

Preorders:
Sony A9 at BHphoto, Amazon, Adorama. Calumet.de.
Sony 100-400mm GM at BHphoto, Amazon, Adorama. Calumet.de.
Sony A9 battery grip at Adorama, Bhphoto, Amazon.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon.
GP-EX1 grip at Adorama, BHphoto, Amazon.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

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(SR5) New exciting Sony camera will be announced today at 4pm London time! It will challenge Nikon and Canon!

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Preorders:
Sony A9 at BHphoto, Amazon, Adorama. Calumet.de.
Sony 100-400mm GM at BHphoto, Amazon, Adorama. Calumet.de.
Sony A9 battery grip at Adorama, Bhphoto, Amazon.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon.
GP-EX1 grip at Adorama, BHphoto, Amazon.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

I can now confirm via trusted sources that Sony will announce a new camera TODAY at 4pm London time (17:00 in Berlin and 11am in NYC):

If (I repeat “if”) previous rumor are correct this might be the first real Sony PRO camera (around 20MP, 20fps, dual SD card slot, touchscreen, joystick control, superb AF, no operation lag, unlimited RAW recording…) and/or a new RX camera or soemthing completely unexpected.

An anoymous source said:

This new camera according to my source will bring Sony to the Pro table and challenge both Canon and Nikon. It is very fast and what pro sports photographers have been waiting for.

Readers should really follow our RSS feed, follow us on Facebook and Twitter to not miss any news!

And if it’s the A9 join the A9 Facebook group. And also do join the A7sIII Facebook group.

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(SR5) UPDATE: Stay tuned! Sony will announce “something” within hours!

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Preorders:
Sony A9 at BHphoto, Amazon, Adorama. Calumet.de.
Sony 100-400mm GM at BHphoto, Amazon, Adorama. Calumet.de.
Sony A9 battery grip at Adorama, Bhphoto, Amazon.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon.
GP-EX1 grip at Adorama, BHphoto, Amazon.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

UPDATE: Two trusted sources told me that Sony will announce “something” within hours! Probably between 3-4pm London time. Therefore ….stay tuned folks!

Now, this I just got from a completely anonymous source. So please don’t get over excited as he might be completely off:

The new Pro camera will be introduced Wednesday, April 19 before noon EST.
This new camera according to my source will bring Sony to the Pro table and challenge both Canon and Nikon. It is very fast and what pro sports photographers have been waiting for.

God do I wish he is right! But to keep your expectations low just imagine they will announce a new 50mm FE pinhole lens ok? :)

Readers should really follow our RSS feed, follow us on Facebook and Twitter to not miss any news!

And if it’s the A9 join the A9 Facebook group. And also do join the A7sIII Facebook group.

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Press: Sony celebrates triple success at 2017 TIPA Awards

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Press text:

The highly renowned Technical Image Press Association has recognised Sony’s innovation and performance in the digital imaging industry with three TIPA awards.

BEST DSLR PROFESSIONAL: α99 II ([shopcountry 57412]).

The α99 Mark II has a 42.4MP Exmor R CMOS sensor inside its magnesium alloy body and an enhanced buffer that can handle up to 12 frames per second shooting with AF/AE tracking. ISO range is 100-25,600 expandable to 102,400. The hybrid phase-detection AF system combines a 79-point dedicated sensor with 399-point focal plane sensor, resulting in a 79 hybrid cross AF point array that delivers very impressive high-speed and high accuracy tracking focus. The α99 II records 4K video with full pixel readout (with no pixel binning) in the XAVC S format at 100 Mbps. It also incorporates 5-axis image stabilisation (a 4.5 stop advantage).

BEST EXPERT COMPACT CAMERA: DSC-RX100V ([shopcountry 57413]).

The RX100 V has a 20MP 1-inch Exmor RS CMOS sensor and a high resolution OLED EVF as well as a 3.0 inch TFT LCD, all within a camera that fits easily in the pocket. ISO sensitivity ranges from 125 to 12,800 and to 25,600 by overlay burst shooting. Fast Hybrid AF combines 315 focal plane phase detection points with contrast detection AF to yield a very fast AF acquisition speed of 0.05 seconds. Continuous 24fps shooting, with AF/AE tracking, is made possible by the new font end LSI. The (equivalent) 24-70mm f/1.8-2.8 ZEISS® Vario-Sonnar T* zoom lens can focus as close as 0.17 ft (5cm) at the wide focal length setting. The camera offers numerous video modes and frames, including 4K, as well as built-in SteadyShot™ image stabilisation.

BEST ACTIONCAM: FDR-X3000R ([shopcountry 57414]).

The 4K-capable FDR-X3000R is built around an 8.2MP Exmor R CMOS sensor and features a ZEISS®Tessar f/2.8 lens with wide angle. The compact unit has a unique Balanced Optical SteadyShot™ image stabilisation system that works even in 4K and high speed recording modes. The FDR-X3000R offers built-in Wi-Fi, with a new version of Live-View Remote control, GPS and a stereo microphone, plus a stereo mini jack. Numerous shooting effects include time-lapse capture, high-speed motion, and 120 fps shooting rate. As is, the camera is splash proof, but a housing is available to shoot at depths of up to 60 metres (197 ft).

Note: I certainly do hope this wasn’t the announcement rumored to happen today…

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Some unconfirmed rumors point to an announcement today…

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Sony A9 at BHphoto, Amazon, Adorama. Calumet.de.
Sony 100-400mm GM at BHphoto, Amazon, Adorama. Calumet.de.
Sony A9 battery grip at Adorama, Bhphoto, Amazon.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon.
GP-EX1 grip at Adorama, BHphoto, Amazon.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

Like I told you yesterday on April 23 at 3pm Las Vegas time we will be able to watch the live stream of the Sony NAB show press event.

But some rumors I got the last 24hours said it may be possible that Sony will already announce “something” today at around 3-4pm London time. But please note that these are not coming through our trusted sources so don’t hold me accountable on that yet. I hope to be able to confirm or deny this soon.

Note: I don’t know yet if the Sony Stolen Truck will have any influence and possibly delay some of the planned product announcements…

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