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New Zeiss Loxia 85mm lens is on preorder at BHphoto for $1,399

The new Zeiss Loxia 85mm lens is now available for preorder at BHphoto (Click here). - Sony semiannual deals are back! Check out the very long list of deals at…

Zeiss officially announces the new Loxia 85mm f/2.4 Sonnar FE lens

It's official. Here we have the new Loxia 85mm f/2.4 Sonnar lens! You can now preorder the new Zeiss Loxia 85mm FE lens at BHphoto (Click here). Press text via…

Stay tuned: Zeiss announcement at 11:00 Berlin time

At 11:00 Berlin time the new Loxia 85mm f/2.4 Sonnar FE lens will be officially announced. UPDATE: You can now preorder the new Zeiss Loxia 85mm FE lens at BHphoto…

Now you get the 50mm FE for $155 only!

BestBuy (Click here) added a long list of new Sony Open Box deals. And there are quite some good deals: 50mm f/1.8 FE lens sells for $155 only (Click here)…

(SR5) First images of the new Loxia 85mm f/2.4 lens!

UPDATE: You can now preorder the new Zeiss Loxia 85mm FE lens at BHphoto (Click here). The Polish site Optyczne published the first images of the Loxia 85mm f/2.4 Sonnar…

(SR5) Zeiss will announce a new Loxia 85mm f/2.4 Sonnar lens!

UPDATE: You can now preorder the new Zeiss Loxia 85mm FE lens at BHphoto (Click here). Trusted sources told us that Zeiss will announce a a new Loxia 85mm f/2.4…

(SR5) Zeiss will announce a new Loxia lens on Thursday!

Quick update on the Zeiss teaser news: I have been told that on Thursday (Sept 15) at 11:00 Berlin time Zeiss will announce a new Loxia lens! Be sure to…

Tokina officially announced the new Firin 20mm f/2.0 Full Frame E-mount lens!

Tokina officially unveiled their first FF E-mount lens, the 20mm f/2.0 FE. This is also the first lens of a new FE lens line named "Firin". This is the official…

Zeiss teases a new FE lens launch!

Last week I told you Zeiss would launch a new FE lens by end of this week. And here it is the official Zeiss teaser! On Twitter and Facebook they…

New firmware v4.0 for Techart PRO M-mount autofocus adapter

[shoplink 51403 ebay] [/shoplink] Techart released the new firmware 4.0 for their M-mount to E-mount autofocus adapter. You can read all details at Stkb.co.jp (Google Translation here). To install the…