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A recent fashion shoot for Rally Fashion Magazine. Shot on Sony A7RII with Canon 70-200 f2.8 on a Metabones adapter for close ups, and wide shots on Laowa 15mm f4. Lighting was mix of reflector and Flashpoint strobe. I had been to Ayers Natural Bridge as a kid but this was my first time coming back as an adult. The park staff was really accommodating in letting us get into the old abandoned power house which is now covered in foliage. Our model Amy Victoria was fantastic and had no reservations getting on top of the naturally made rock bridge.

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Metabones released the new firmware update V0.56 for their Metabones Smart Adapter IV and EF-E Speed Booster ULTRA 0.71x. You can download the firmware for WIN and MAC.

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Metabones App 2.7 (E-Mount Version 56) is released today, adding support for the Canon CN-E 18-80mm T4.4 L IS KAS S lens to Metabones EF mount Speed Boosters and Smart Adapters.
Servo zoom can now be controlled using the wide-tele zoom rocker on supported cameras (for example JVC GY-LS300), with a touch screen interface (most Panasonic cameras), or from PlayMemories Mobile App for Sony cameras.
For supported Sony cameras, the Record button on the grip of the Cinema EOS CN-E 18-80mm T4.4 L IS KAS S lens can be assigned to one of more than 50 functions on the A7 series and other supported cameras. By assigning it to the MOVIE function, the user may start/stop recording and zoom with the lens’ hand grip which is handy for a small-form-factor camera like A7R Mark II.
Whereas a typical EF mount lens changes the iris at 1/8 stop granularity, a Cinema EOS lens permits much finer control. Metabones takes advantage of this improved precision resulting in footages in which auto iris movements are virtually imperceptible.
Autofocus is supported, but to set expectations properly, AF performance of a supported Cinema EOS lens on a non-Canon camera is significantly below that of a genuine Cinema EOS camera equipped with dual pixel AF technology.
Never has any cinema lens received such comprehensive electronic integration across disparate lens mounts and brands like Blackmagic, JVC, Panasonic, Sony and of course, Canon Cinema EOS natively.
Important notice: not every Cinema EOS lens supports every feature. At the time of writing only Canon CN-E 18-80 T4.4 L IS KAS S supports auto iris, autofocus and servo zoom.

Sigma Cine Lenses Interview – Photography Show 2017

Vivitar 70-210mm 1:4.5 MC Macro focusing zoom 52mm (SonyAlphaForum).
Sony Expands HDR Production Capabilities for its Professional Products (Sony Blog).
First contact: Sony RX10 III (Joerg Haag).
7 Mistakes Photographers Make (Tony and Chelsea Northrup).
What are the Benefits of Shooting 4K Video Instead of Stills? (Adorama Learning Center).
Improvisational Filmmaking with Vimeo Staff Pick Videographer Brandon Li (Explora).

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NDP Group reports that in Jan/Feb 2017 Sony did surpass Nikon and is now on 2nd place in the USA Full Frame system camera market. It’s Canon that is still the king of the market (Their DSLR still do rule the Amazon sales ranking). While 2 months for data are for sure not enough to mark a serious trend I bet the day will arrive Sony will take Canon’s throne too.

Here is the Press text:

SAN DIEGO, April 14, 2017 /PRNewswire/ — Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. ¹

Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) ² compared to the same period last year.  The popularity of key models including α7RII and α7SII has been paramount to this success.

Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year.  Without Sony’s contributions, the full-frame market would be facing a slight decline. ³

“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”

A variety of exclusive stories and exciting content shot Sony α products can be found at www.alphauniverse.com , Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.

Notes to Editors

¹The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan- Feb 2017
²The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017
³The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017