What should Sony do “to beat” the next Nikon FF mirrorless?

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This is just a rendering. More images via Mirrorlessrumors

On the web I found many comments and suggestions on how Sony should improve their E-mount strategy to not give up market shares to the soon to be launched new Nikon FF mirrorless system camera. I did create a POLL with the suggestion I read on the web. Of course some of these ideas are non-realistic or nonsense but this is what I found:

Choose the steps Sony has to take to beat the future Nikon FF mirrorless system (chosoe up to three options)

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Note: We don’t know yet how the Nikon FF will be but Nikon CEO said it will be better than the competition (SAR article here).

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Sony Tidbits…

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This SONY a9 RAW File Quality BLEW ME AWAY!!

Sharpness Tests of the Sony FE 85mm f/1.8 G (Lensrentals).
Interview with the Sony FS7II developer team (Sony UK).
Zeiss Batis 18/2.8 IR hotspotting (Jim Kasson).
16-35mm GM test at DC.watch.
Sony A9 test at Albedomedia.
The Complete Guide to Tethering the α9 with Capture One (Alphauniverse).
Sony a6000: How to use Flash to get Better Photos (That1CameraGuy).

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIII group and Sony A7rIII page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

Aivaras:Thats not rumor. ;) But a story about my way of getting along with a7RII for “Sony Tidbits”. Might be interesting to auditory.
https://www.35mmc.com/01/07/2017/making-sony-a7rii-work/

Dru:First of all, love the site. You do a great job. Second, I am a Sony shooter who recently shot a music video with the Sony a6300, Sony a7ii, and the Zhiyun Crane.  I would love to show people what can be done with a relatively simple set up. Sony is the best!! https://www.youtube.com/watch?v=GPABwvZnCi8 <– this is the link. Enjoy. Please send feedback.

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Sigma CEO confirms they will keep developing APS-C E-mount and make new FF E-mount lenses

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Sigma CEO Kazuto Yamaki confirmed the dual E-mount strategy (minute 9.26):

  1. They will keep developing APS-C E-mount lenses
  2. They are working on new Full Frame E-mount lenses

Reminder What we know so far from Sigma’s FE plan:

  • Sigma is preparing the launch of two new lenses
  • The first lens is rumored to be a 35mm f/1.4 (or f/1.2) FE autofocus lens. The size will be somewhere in between the current Zeiss 35mm f/1.4 and the Zeiss 35mm f/2.8
  • The second Sigma FE lens could be a zoom lens
  • Rumored release period for the first lens is Q4 2017


Zeiss 35mm f/1.4 and the Zeiss 35mm f/2.8 via Camerasize

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This week SAR readers photos selection

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Lasse Thomasson‎
Stendörren Nature Reserve South of Stockholm, Sweden
Sony A7SM2 & Zeiss Loxia 21 mm
https://scatteredlightblog.wordpress.com

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

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