Now $70 off on the Sony SF-G 128GB card

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You now save $70 on the Sony SF-G 128GB card sold by FocusCamera (Click here). That’s a $70 saving compared to the original price and $50 less than the best Amazon price. And you save $20 on the 64Gb card version too.

Reminder: Preorder the new Aurora HDR which comes for both Mac and Windows at Macphun (Click here).

Trade-in deals:
Up to $500 trade-in credit for the Sony A9-A7 at Adorama, Bhphoto, FocusCamera and BuyDig.

New Camera savings:
$200 off and free extras on the A7rII at Adorama, BHphoto and Amazon.
$200 off on the A7sII at Adorama, BHphoto and Amazon.
$100 off on the A7II at Adorama, BHphoto and Amazon.
$100 off on the A7 at Adorama, BHphoto and Amazon.

New Lens and accessory savings:
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.
$100 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 28-70mm FE lens at Amazon, Adorama, BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.
$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 5omm f/1.4 lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon, Focuscamera.
$50 off on the Sony 50mm macro at BHphoto, Adorama and Amazon.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.
$50 off on the Sony Fisheye Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
$50 off on the Sony Ultra-Wide Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
$50 off on the LA-EA3 A-mount adapter at Amazon, Adorama, Bhphoto.
$50 off on the LA-EA3 A-mount adapter at Amazon, Adorama, Bhphoto.
$50 off on the HVL-F43M at Amazon, Adorama, Bhphoto.
$100 off on the HVL-F60M at Amazon, Adorama, Bhphoto.
$50 off on the Sony VGC1EM Vertical Grip at Amazon, Adorama, Bhphoto.
$50 off on the Sony VGC2EM Vertical Grip at Amazon, Adorama, Bhphoto.
$50 off on the Sony ECM-CG60 at Amazon, Adorama, Bhphoto.
$50 off on the Sony RX100 underwater housing at Amazon, Adorama, Bhphoto.

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Sony Tidbits…

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Samyang 12mm f/2 NCS CS lens review with samples

8 Lessons Learned When I Photographed a Total Solar Eclipse (Explora).
A week in switzerland (SonyAlphaForum).
photographing parkour with the Sony a9 (Dpreview).
Sony 16-35mm GM test at SonyAlphaLab.
Phillip Reeve rolling review of the Voigtlander 65mm FE lens.
How to Piss Off a Photographer (Lok)

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
To write a guest post on SAR follow the instruction on that page
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors!

 

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Pre-order now: Aurora HDR 2018 for both Windows and Mac Versions!

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You can finally preorder the new Aurora HDR which comes for both Mac and Windows at Macphun (Click here). This is the first time you get the software for windows too. A big step towards Adobe independency :)

Here is the press text:

About Aurora HDR:

Aurora HDR is not just a tool for merging bracketed images, it also provides numerous tools and countless options to create perfect HDR photos for every taste – from one-click presets and advanced tone-mapping, to layers, noise reduction and powerful luminosity masking controls.

Offer Availability:

Aurora HDR 2018 will be availabe for pre-order on September 12, and released on September 28.

Pre-Order Pricing:

  • Current users of Aurora HDR may upgrade at a special pre-order price of $49 ($59 MSRP)
  • New users can purchase Aurora HDR 2018 at a special pre-order price of $89 ($99 MSRP)
  • A collection of bonuses will also be included with every purchase.

Pre-Order Bonuses:

  • Trey Ratcliff Deep Dive video
  • Travel Photography Tutorial by Matt Granger
  • Source Brackets
  • 3-month Zenfolio Pro website, including a complementary design consultation. $60 value.

What’s new in Aurora HDR 2018:

  • Next-generation Tone Mapping – A new smart Tone Mapping algorithm automatically reduces noise, and produces more realistic and natural initial results.
  • Mac and Windows versions – Aurora HDR 2018 is available both for Mac and PC users, enabling mixed-computer households to share the same product key.
  • Lens Correction Tool* – The new Lens Correction filter easily fixes all kinds of lens distortion, from barrel and pincushion to chromatic aberration and vignetting.
  • Transform Tool* – Easily scale, rotate and shift your image to better fit your vision.
  • Dodge & Burn Filter – Selectively lighten or darken specific areas of an image to artfully direct your viewer’s eye towards the key subject of your image, similar to a traditional darkroom technique.
  • HDR Enhance Filter – Adds details and clarity to an image, adjusting colors, details and contrast without creating artificial halos or other problems.
  • User Interface – A new, modern and responsive user interface brings a powerful, yet  joyful experience to HDR photo editing.
  • History Panel – An easy-to-reference list of edits made to your image, the History panel allows you to click on any editing step to revert the photo to an earlier stage of editing.
  • Touch Bar support for Mac – Aurora HDR 2018 adds Touch Bar support to give new MacBook Pro users fast access to key editing features and speed up their workflow.
  • Image Flip and Rotate* – Perfect for correcting photos with incorrect horizons or making creative compositions or other stylistic changes to an image.
  • IMPROVED:  New Structure Algorithm – The re-developed Structure tool allows you to adjust detail and clarity of an image to get a classic HDR effect with great detail or a smoother effect with less details.
  • IMPROVED: RAW handling – An improved RAW conversion brings out more details in shadows/highlights, displays colors more accurately and reduces noise in RAW files.
  • IMPROVED: Crop tool update – Now specify custom crop sizes for even more versatility.
  • IMPROVED: Speed – Faster merging and masking performance, improvement in RAW image processing.

* Lens Correction and Transform tools, as well as image flip and rotate will be available in the Mac version at launch, and arrive in the PC version with the first free update in the beginning of October. Other tools and features that are currently available for Mac only would be added to PC version by the end of the year.

Preorder now at Macphun (Click here).

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Sony PRO Support Expands in the US

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NEW YORK, September 12, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced several updates related to their Sony Imaging PRO Support organization.

Sony’s organization to support working professional photographers and videographers now features a domestic 24/7 call center and new walk-in service centers in New York City and Los Angeles. Additionally, Sony Imaging PRO Support has launched a full in-the-field technical team to support professionals across all of North America. The team is providing in-the-field service and on-site depot support at major sporting events such as the U.S. Open and PGA Championship, media events and shows across North America, offering camera cleanings, evaluation loaners, education and seminars.

Also announced today is the launch of Sony Imaging PRO Support Canada, offering all of the benefits of the program to pros throughout the Canadian market.

Membership to Sony’s Imaging PRO Support organization has grown over 40% year over year in North America, while consistently striving to minimize customer costs and maximize efficiency and turnaround time for all repairs and services.

“Our team is fully committed to building an ecosystem that supports the needs of digital imaging professionals today and tomorrow,” says Sony VP Neal Manowitz. “We are focused on reducing downtime, removing costs and improving overall satisfaction. New walk-in locations, a 24/7 domestic hotline and a field team supporting event depots are just a few of the many steps we are taking to provide the best-in-class solutions for professionals.”

These updates come on the heels of the introduction of Sony’s new flagship α9 camera earlier this year. Featuring the world’s first1 full-frame stacked CMOS sensor with 24.2MP2 of resolution, blackout free, completely silent shooting3 at up to 20 fps4 with full autofocus, a 693 point focal plane phase detection AF system and more, the α9 is revolutionizing the professional imaging market.

Existing benefits of the Pro Support program including dedicated email and call support, expedited three-day repair turnaround time, evaluation loaners, up to three free camera and lens maintenance services per year, complimentary shipping fees for repairs and access to a variety of exclusive members only events held throughout the year.

Those interested in joining Sony’s premium care program can visit www.alphauniverse.com/prosupport to apply. After the online membership form is submitted and approved, a member of the Sony Imaging PRO Support team will contact applicants directly to discuss the program’s benefits in detail.

Those interested in visiting a walk-in Sony Imaging PRO Support center can visit the Los Angeles location at 2706 Media Center Drive, Ste. 130, Los Angeles, CA 90065, phone (323) 352-5007, or the New York location at Photo Tech, 360 W 36th Street, New York, NY 10018, phone (212) 673-8400.

Notes:
1, As of September 2017
2, Approx. effective
3, Electronic shutter mode. At apertures smaller than F11 (F-numbers higher than F11), focus will not track the subject and focus points will be fixed on the first frame. Display updating will be slower at slow shutter speeds.
4, “Hi” continuous shooting mode. The maximum frame rate will depend on the shooting mode and lens used. Visit Sony’s support web page for lens compatibility information.

 

Thanks “Donotunplug”…I will not yet :)

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