Reminder: Sony launched new deals in Europe!

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Sony Europe launched two new deals:

As usual Amazon stores offer their own Sony deals (Amazon DE)

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CIPA data for the whole year 2023: Mirrorless makes +10,9%

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Finally we got the detailed CIPA camera and lens shipment data for the whole year 2023. It contains a lot of interesting data:

  • Shipment of cameras (fixed and interchangeable) did drop by 3,6% in terms of numbers and increased by 4.9% in terms of value.
  • Shipment of mirrorless cameras increased by 18,6% in terms of numbers and increased by 10,9% in terms of value.
  • Shipment of DSLR cameras did drop by 37.1% in terms of numbers and decreased by 24,8% in terms of value.
  • Shipment of fixed lens cameras did drop by 17,4% in terms of numbers and increased by 8,9% in terms of value.
  • Shipment of interchangeable lenses did drop by 0,9% in terms of numbers and increased by 6,7% in terms of value.

What does this tell us? The decade long decline stopped. In terms of value both mirrorless and lens sames increased quite a bit. So overall we can look forward to a 2024 that should have a similar pace like 2023 had. And this is good as manufacturer now don’t have to fear the market will shrink further.

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Confirmed: On February 21 Sony will “only” announce the new 24-50mm f/2.8 G lens. It’s priced at 1299€

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On February 21 Sony will only announce the new 24-50mm f/2.8 G lens. I have been told the price is 1299€.

I know you are frustrated nothing else will be announced but don’t worry…I am here to cheer you up with some solid prospect:

  1. It looks very likely that Sony will have another announcement pretty soon after the CP+ show
  2. I am working on that “WOW” rumor. If all goes well in early March I can tell you what’s coming that is truly cool
  3. I have been told the year will start slow (ZV-E10II announcement for example) but get better towards the end. So be patient!

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