USA reorders for the Sony 24-50mm G are now open at BHphoto, Adorama, Amazon, FocusCamera. But damn Sony, why let people wait three months(!) before they get this lens??? This is something they absolutely have to change. Some are not going to reorder thi sens simply because it takes to long to get it.

Lowest price ever on the Sony TOUGH CFexpress Type A cards series sold by Amazon (Click here) and BHphoto.

• $171 off on the 640GB card sold by Amazon and also here at BHphoto.
• $125 off on the 320GB card sold by Amazon and also here at BHphoto.
• $138 off on the 160GB card sold by Amazon and also here at BHphoto.
• $400 off on the 1920GB card sold by Amazon and also here at BHphoto.
• $170 off on the 960GB card sold by Amazon and also here at BHphoto.

All four new E-mount autofocus lenses preorders list:
Sony 24-50mm G at BHphoto, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK, ParkCameras, Jessops.
Laowa 10mm f/2.8 at BHphoto, Adorama, Venusoptics, FotoErhardt, Fotokoch, WexUK.
Sigma 500mm f/5.6 at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.
Sigma 15mm f/1.4 fisheye at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.

Press text:

Sony Electronics Launches a High-Speed 5G Portable Data Transmitter for Still Image and Video Transmission On-Location Shoots
The PDT-FP1 utilizes the power of 5G to enhance professional workflow at live events

SAN DIEGO, Feb. 22, 2024 – Sony Electronics is launching a portable data transmitter, the PDT-FP1, with a unique antenna structure that allows high-speed still image and video data transport over 5G networksⁱ. With the PDT-FP1, Sony is leveraging 5G mobile technology to enhance professional workflow for broadcasting and news coverage. This wireless communication device allows for real-time transfer of photos and videos and seamless livestreaming via 5G, representing a significant boost in process efficiency for news agencies, photojournalists, corporate or event photographers, broadcast video production and more.

“The PDT-FP1 is a beneficial solution for many uses including live events and productions, newsgathering, sports, faith, weddings, and more. With the PDT-FP1, photographers and videographers can increase their efficiency and productivity on-the-go, without worrying about battery life or demanding environmental conditions,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In an industry where speed and timeliness are critical, this device is a game changer to allow for an easier and quicker upload and transfer from the field or frontlines to an editor.”

Benefits of the PDT-FP1 include:

Main Features

1. High-speed, low-latency communication, even overseas^viii

With an optimized antenna structure, the PDT-FP1 supports a wide range of bands^vi such as domestic and international 5G sub6/mmWave^ix, 5G standalone networks, and local 5G networks, realizing high-speed, low-latency communicationⁱ. In addition to the plug-in nano SIM card, the PDT-FP1 supports dual SIM with an eSIM that does not need to be inserted or removed. It is also possible to automatically select^x and prioritize a line^xi depending on the network conditions, and switch SIMs to transfer data.

2. Cooling fan and duct structure for stable continuous communication

A newly developed cooling fan reduces heat buildup even in environments of up to 104 degrees F^xii. Despite its slim body design, the PDT-FP1 has a duct-based structure that efficiently dissipates internal heat, further backing stable and continuous communication. Different operational modes – auto, cooling priority, and silent priority – can be selected to accommodate as best to each location environment.

3. A simple data transfer workflow by linking with select Sony camerasⁱⁱ

The PDT-FP1’s “Camera wired connection” setting feature simplifies and shortens setup time. The 6.1-inch OLED display can simultaneously display communication quality and file transmission status^xiii. The transfer status can be monitored during shooting, so the user does not miss a decisive shooting opportunity. The PDT-FP1 provides operational flexibility. A LAN port connects to a Sony camera to transfer data. A USB Type-C® terminal further supports enhanced Sony camera compatibility, enabling a seamless transfer and tagging workflow. Additionally, the PDT-FP1 has the potential to support HDMI-enabled cameras. In addition, by using the USB Type-C charging terminal and an external power source, the PDT-FP1 can be used to stream and transfer data simultaneously without worrying about battery drain. The device is designed as a camera companion, featuring a screw hole for securing the camera and tripod and a strap hole for attaching cable fixing accessories. Built-in memory of 8GB (RAM)/256GB (ROM) and microSDXC support of up to 1TB enables high-speed processing and storage of large amounts of data^xiv.

Pricing and Availability
​PDT-FP1 is expected to be available in the United States in early-Summer of 2024 for approximately $1099.99 USD.

For detailed product information, please visit: ​

For first looks, the PDT-FP1 will be in Sony’s booth (C8201) April 14-17 at the NAB Show in Las Vegas.

The Cp+ kicked off today and here are some images from the Sony booth (Courtesy of DC.watch). Above you can see a cut model of FE 300mm F2.8 GM OSS. DC.watch writes:

The second and subsequent lenses are placed as far back as possible to optimize the weight balance, and the aperture of the lenses used is small, contributing to weight reduction. The high level of attention visitors paid to the technology exhibition corner was impressive.

aperture unit. While still images require high speed, video requires smooth movement with a focus on quality. I took a slow shutter shot of it working inside the case.

An exhibit where you can see the movements of the focus group and floating group during focusing. Floating focus mechanisms that perform so-called short-distance image quality correction used to use tubes with guide grooves to move each group, but in recent years each group has been equipped with an actuator and operates independently. This reduces the number of floating tubes, leading to smaller size and lighter weight.

More images:

UPDATED with images from Fengniao.

The European preorders are now open at FotoErhardt, Calumet, Fotokoch, WexUK. ParkCameras, Jessops. And one curiosity: Usually new Sony gear takes months before they start shipping. But in this case you will get the lens within 5-15 days already!

All four new E-mount autofocus lenses preorders list:
Sony 24-50mm G at BHphoto, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK, ParkCameras, Jessops.
Laowa 10mm f/2.8 at BHphoto, Adorama, Venusoptics, FotoErhardt, Fotokoch, WexUK.
Sigma 500mm f/5.6 at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.
Sigma 15mm f/1.4 fisheye at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.

Sony Europe launched two new deals:

• Up to 750€ combo rebates at FotoErhardt, FotoKoch, Calumet, WexUK.
• Up to 600€ trade-in rebates at FotoErhardt, FotoKoch, Calumet, WexUK.

As usual Amazon stores offer their own Sony deals (Amazon DE)

• 200€ coupon code discount on the Sony A7IV  (final price 2077€).
• 100€ coupon code discount on the Sony 70-350mm  (final price 603€).
• 200€ coupon code discount on the Sony 100-400GM  (final price 2219€).
• 200€ coupon code discount on the Sony A7II  (final price 1714€).
• 100€ coupon code discount on the Sony 24-105mm  (final price 907€).
• 50€ coupon code discount on the Sony 24mm f/1.4 GM  (final price 1246€).
• 50€ coupon code discount on the Sony 24-140mm  (final price 769€).
• 50€ coupon code discount on the Sony 14mm f/1.8 GM  (final price 1299€).
• 50€ coupon code discount on the Sony 20mmf /1.8 G  (final price 859€).
• 100€ coupon code discount on the Sony 50mm f/1.4 GM  (final price 1489€).
• 100€ coupon code discount on the Sony 20-70mm G  (final price 1209€).

Preorders: BHphoto, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK.

Reviews: Explora. 42West. High res image samples by Marc Galer. Ghidul (romanian).

Lens images:

Official product videos:

Youtube reviews:

Preorders: BHphoto, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK.

Official press text:

Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability
A large-aperture, constant F2.8 standard zoom full-frame E-mount lens that delivers outstanding end-to-end image quality in a compact and lightweight form facto
February 21, 2024

SAN DIEGO, Feb. 21, 2024 – Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony’s α™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony’s G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video.

“The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice. It is a lens option ready to go anywhere,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup. Bringing the ever-popular F2.8 aperture from our G Master series into the G series is yet another example of our dedication to building lens options for every level of creator.”

Outstanding Optical Performance in a Compact Form Factor

The FE 24-50mm F2.8 G’s design is compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm (about 2.94 in), length of 92.3 mm (about 3.63 in), and weight of approximately 440 g (about 15.52 oz). Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths. This is made possible by the incorporation of four aspherical lenses and two elements of Extra Low Dispersion (ED) glass. These advanced elements effectively minimize chromatic aberrations, resulting in high-resolution performance that remains consistent from the center to the corners of the frame.

The FE 24-50mm F2.8 G’s 11-blade circular aperture and well-controlled spherical aberration creates the beautiful, smooth bokeh known to the G lens series. Painstaking optical optimization has achieved impressive close-up performance at all focal lengths. It has a minimum shooting distance of 0.19 m (AF) at the wide end, and a maximum magnification of 0.30 x (AF) for detailed shooting.

Fast and Precise Autofocus Capabilities for Both Stills and Video

The FE 24-50mm F2.8 G is equipped with two linear motors to achieve extremely fast, precise, and quiet focusing with AF (autofocus). It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature offered on Sony’s newest full-frame mirrorless camera, the Alpha 9 IIIi.

The FE 24-50mm F2.8 G’s AF capabilities make it advantageous for video production, especially when shooting in high frame rates like 4K 120p or FHD 240p movie recordingii. It supports in-camera Active Mode Image Stabilizationiii for fast paced shooting and is compatible with the Focus Breathing Compensation feature native to select Sony Alpha camerasiv. In addition, the Linear Response MF offers intuitive and precise manual focus adjustments, a feature beneficial for filmmakingiv.

Enhanced Controllability and Reliability

The FE 24-50mm F2.8 G is equipped with intuitive controls designed to offer ultimate operability. These features include a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch.

Additionally, the lens’ front element is fluorine coated, which effectively repels and effortlessly eliminates fingerprints, dust, water, oil, and other contaminants. This dust and moisture resistant design makes it a reliable option for any environment.

Pricing and Availability

The new FE 24-50mm F2.8 G will be available in May 2024 for approximately $1,099.99 USD and $1,499.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A product video on the FE 24-50mm F2.8 G can be viewed here: https://youtu.be/pC0shkwJ7b0

For more information about FE 24-50mm F2.8 G, please visit: https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2450g

Exclusive stories and exciting new content shot with the new FE 24-50mm F2.8 G and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand.