(SR5) Sony product announcement on or around February 26!!!

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Reliable sources told us that Sony will have a new product announcement at the WPPI show on or around February 26! The big question is….what can we expect to get?

First one fact: Sony registered the code of one new camera by end 2017. Which means there is a fair chance we might get such a camera soon.

What camera can we hope to get?

  • A7III: I give a 60% chance that this might be the new A7III with 24Mp sensor, 4K30p, same A7rIII and A9 battery, joystick and touchscreen.
  • A6700: I got no rumor about such a camera yet. I would give a 35% chance to see this camera announced at WPPI.
  • A7sIII: I think the A7sIII will be announced at the NAB show in April.

What about lenses?

  • 135mm f/1.8 FE GM: I hope Sony will announce this lens at WPPI
  • 400mm f/2.8 FE GM: I don’t think this lens will be announced at WPPI.
  • 200-600mm FE: Also that lens is unlikely to be announced at WPPI.

Of course there is still plenty of room for unexpected surprises! Any wishful thinking you want to share? :)

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If you are reading this post and know something more about the Sony event drop an anonymous message by using the contact box on the top of the right sidebar or send me a message at sonyalpharumors@gmail.com. Thanks!

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(SR5) Tamron will soon announce a new zoom lens (SR3) Is it a 28-75mm f/2.8 FE?

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The Tamron teaser image is creating quiet a buzz on the web. What I know for sure is that this is a zoom lens. But the really surprising thing is that this might (I repeat might) be the very first E-mount Full Frame zoom lens from a third-party maker! Tamron was also the first thrid party lens maker launching an 18-200mm APS-C E-mount zoom (here on Amazon US, Amazon DE).

What about the Tamron lens specs?
We have no reliable confirmation yet but there is a chance this is the new Tamron 28-75mm f/2.8 FE lens. It would be amazing if true!

I am not a big fan of the 28mm at the wide end. But this lens goal is to be small and light as you can see from the size comparison I made here:

What do you think about this lens?

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Press text: The New ZEISS Loxia 2.4/25 – Flexibility for Photography On-the-Go

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Preorders at BHphoto and Adorama.

The New ZEISS Loxia 2.4/25 – Flexibility for Photography On-the-Go

With this compact wide-angle lens, ZEISS is adding a new focal length of modest proportions to its ZEISS Loxia lens family.

OBERKOCHEN/Germany, 2018-02-14.

With the ZEISS Loxia 2.4/25 compact wide-angle lens, ZEISS is adding a new focal length to its lens family that will benefit both landscape and architectural photographers: “High resolution across the entire image as well as low distortion ensure the perfect result,” says Product Manager Christophe Casenave. “The compact lens delivers great images thanks to the new optical design.” The ZEISS Loxia 2.4/25 also features high-quality mechanical parts, and the durable metal housing makes this a reliable lens for photographers on the road.

The right companion for years to come

Small, robust and versatile: the lenses in the ZEISS Loxia family for mirrorless cameras in the Sony Alpha series are particularly well-suited for street and travel photographers who love being inconspicuous as they capture special moments in cities and in nature without carrying around a lot of equipment. The compact design of the ZEISS Loxia lenses has been specially developed for the mirrorless full-frame Sony E-mount cameras. Used in tandem, the lens and camera enable filmmakers and photographers to achieve a high-quality result, while the equipment’s modest dimensions ensure users always have whatever they need with them. “This is a significant advantage for anyone who wants to blend into the background and is also on the road a lot,” says Product Manager Casenave. The all-round talent from the ZEISS Loxia family is also great for filming.

Bringing creativity to life through precise, manual focusing

Traditional photography and cutting-edge technology all in one: with the ZEISS Loxia 2.4/25, photographers can let their artistic creativity run free. “A steady hand and the manual focusing means users achieve impressive results,” says Casenave. The electronic interface for the ZEISS Loxia 2.4/25 transfers both lens data and focus movements to the Sony camera and then activates the focus peaking or the zoom function. Demanding photographers can achieve a wide range of creative possibilities thanks to precise, manual focusing, including a retro look and feel.

Precise and sophisticated – the ZEISS Loxia lens family featuring five focal lengths between 21 and 85 millimeters gives users a large number of creative possibilities when taking photographs or filming because of its technical refinement, linking traditional photography with modern technology.

A strong all-rounder for taking photographs and filming

The ZEISS Loxia family comprises five lenses with focal lengths between 21 and 85 millimeters. The lenses with manual focusing are all compact, durable and do not draw too much attention. With these lightweight companions, photographers and filmmakers have the necessary equipment and flexibility they need while on the road. The ZEISS Loxia lenses along with all the accessories have the same diameter and enable users to quickly and easily switch between different focal lengths during a shoot. The lenses offer the optimum foundation for capturing photographs and filming, both individually and as a set. These strong all-round talents excel at a wide range of uses.

Price and availability

The ZEISS Loxia 2.4/25 will be available at the ZEISS Webshop and at dealers from March 2018. The price of the new ZEISS Loxia 2.4/25 is €1,299 (incl. German VAT) or $1,299 US (excl. local taxes). The lens hood is included. Filmmakers can look forward to a special offer on a set comprising all five ZEISS Loxia focal lengths ranging from 21 to 85 millimeters.

For more information, please visit www.zeiss.com/photo/loxia2425

Product photos and sample images captured using the ZEISS Loxia 2.4/25 can be downloaded here: Product photos sample images

Technical Data

The new ZEISS Loxia 2.4/25 for full-format Sony E-mount cameras

 Bild-Download

ZEISS Loxia 2.4/25: A strong all-rounder for taking photographs on the road

 Bild-Download

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UPDATE: Tamron teases a new lens…is it a new 28-75mm F/2.8 FE?

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Tamron is teasing the launch of a new lens. I have no reliable specs but I just got this from a completely new source (this means it’s not reliable info yet):

28-75mm F/2.8 Di III RXD (Model A036) for Sony E-mount (35mm full-frame)

I repeat it: I have no confirmation yet if this is indeed a new Tamron E-mount lens. But let’s hope this new source is spot on! Thanks source :)

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(SR5) Zeiss Loxia announcement today at around 11am Berlin time. And more rumors coming soon!

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Today at around 11am Berlin time Zeiss will announce the new Loxia 25mm f/2.4 lens. But during the night I got some hard evidence of more exciting stuff that will be announced the upcoming 1-2 weeks. After the Zeiss announcement I will share what I know so far…

But we definitely have EXCITING times ahead! Stay tuned on SAR and follow me on my new Instagram channel too :)

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Lightroom Classic 7.2 with better performance is released

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Adobe finally seems to have fixed the slow performance of Lightroom. They released the new Lightroom Classic 7.2 (press text here):

In the past, many users have reported that Lightroom becomes slower after a prolonged usage. This issue should have been fixed with this version. Also, resource-intensive activities, such as export, import, preview generation, and HD/panorama merge should be faster if your machine has 12 GM or more RAM.
We, specifically, have implemented changes related to Threading Building Blocks (TBB). This should be effective on machines with 12 GB or more RAM.

If you like me prefer to have a proper standalone version with no subscription check this: We can now offer a 10% discount on Capture One 11 (Click here) and Capture One 11 for Sony (Click here). Use the coupon code “AMBSAR“.

 

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