Here is how Europeans now save extra 100 Euro on the Sony A6500 (lowest price ever)

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European can check over the Sony A6500 page at Amazon Germany. When clicking on that small button they will get a 100 Euro discount at checkout. You have to go till the end of the purchasing chain to see the discount!
This is the lowest price ever for the A6500 and maybe a hint that the A6700 launch is on the horizon.

Reminder: You get it for 510 Euro only sold directly by Amazon Spain (Click here).

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Sony Tidbits…

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Nikon D850 vs Sony a7R III: Mirrorless vs DSLR ULTIMATE FIGHT!

Canon nFD 135 f2 – One and a half pounds of glass (Theweekendlens).
On the Road with Film Photographer Ethan Covey (Explora).
Lensbaby Sol 45 Review (Photographyblog).
Leica Summarit 50mm f/1.5 on the Sony A7II (STKB).
Sony Cyber-shot RX100 Full Review (ePhotozine).

Anonymous:https://www.youtube.com/watch?v=AulHEVz75lY I think Amazing stuff for Sony tidbits from a Sony user Brandon Li

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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Save up to $400 on Sony cameras, lenses and accessories

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You save up to $400 on Sony cameras, lenses and accessories at BHphoto, Adorama and other US stores:

Cameras:
$400 off on the Sony A9 superkit at Bhphoto.

Sony FE lenses:
$100 off on the 12-24mm f/4.0 lens at Bhphoto, Adorama, BestBuy, Focus and Amazon.
$100 off on the 16-35mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$50 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon, Focuscamera.
$50 off on the Sony 50mm macro at BHphoto, Adorama and Amazon.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$50 off on the Sony 85mm f/1.8 FE at Buydig, BHphoto, Amazon, Adorama and Focuscamera.

Sony APS-C lenses:
$100 off on the 10-18mm lens at Amazon, Adorama and BHphoto.
$100 off on the 16-70mm Zeiss lens at Amazon, BHphoto, Adorama.
$50 off on the 18-105mm lens at Amazon, Adorama and BHphoto.
$100 off on the Sony E PZ 18-110mm at Amazon, Adorama, BHphoto.
$100 off on the 18-135mm lens at BHphoto, Adorama, Amazon, FocusCamera and BestBuy.
$100 off on the 18-200mm lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 24mm f/1.8 lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 30mm macro at Amazon, Adorama and BHphoto.
$50 off on the 35mm f/1.8 lens at Amazon, Adorama and BHphoto.
$50 off on the 50mm f/1.8 lens at Amazon, Adorama and BHphoto

 

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Sony Takes Over As No.1 In U.S. Full-frame Camera market!

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A chart summarizing Sony’s rapid growth in the Full-frame market

Sony officially announced that they are number one on the Full Frame Camera market (based on dollar and unit sales between Jan. – June 2018). This is the official press text:

——————-

Sony Celebrates No.1 Overall Position in U.S. Full-frame Cameras with Launch of Historic “Be Alpha” Campaign
— The Leader in Full-frame Empowers Creators of all Types to Continue to Innovate, to Lead, to Push the Limits, to “Be Alpha” —

SAN DIEGO, Aug. 15, 2018 – Sony Electronics, Inc. – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – today announced that it has overtaken and held the No. 1 overall position in the United States full-frame interchangeable lens camera market in the first half of 2018, in both dollars and units (1). In fact, four out of every 10 full-frame cameras sold during this time period have come from the Sony brand (1).

Additionally, Sony has announced that within the overall mirrorless market, it has held the No. 1 position in both dollars and units for more than six years (2). These strong results can be attributed to the company’s leadership in transitioning the market from older DSLR technology to next-generation mirrorless cameras.

Much of Sony’s recent success has been driven by sales of the acclaimed α7R III and α7 III models, as well as the rapid adoption of the α9 camera amongst professional sports photographers and photojournalists. The brand’s extremely active community has played a major part as well, as evidenced by the strong engagement on key social platforms like Instagram, where the official @SonyAlpha page has just surpassed the coveted one million followers count.

As a celebration of these historic achievements, Sony has announced the launch of its extensive “Be Alpha” campaign that will connect creators of all types with the brand and its ever-growing roster of talented photographers and videographers.

“We’re extremely proud of achieving No. 1 overall share in Full-frame cameras in the US market, as well as holding a strong No. 1 share in the mirrorless market for six years running” said Neal Manowitz, vice president of Digital Imaging at Sony Electronics. “More than anything, we owe this to our community. It is our pleasure to create for you, the true creators. You pushed us to innovate, to change, to continually adapt, and your voice remains core to everything we do.”

Manowitz added, “To ‘Be Alpha’ is to be a leader, to be an innovator, to stand out amongst the crowd. It represents everything we stand for as a brand. Our campaign will celebrate the extended Sony community, while also shining a light on the topics that that we are most passionate about – diversity, conservation, equality and much more.”

Sony’s “Be Alpha” movement will be headlined by a series of community events in major markets throughout North America in 2018 and beyond, beginning with the official launch event on August 19, World Photography Day, in New York City. The campaign will encourage all creators to get involved by sharing their own “Be Alpha” content on all relevant social platforms while tagging #BeAlpha.

The “Be Alpha” campaign will also feature programs that are designed to foster growth in both the current and next generations of imaging professionals, the most notable of which being the flagship “Alpha Female” program. This multi-tiered, female exclusive program is Sony’s thoughtful response to the imaging industry’s well-documented diversity challenges. It will include a variety of grants and mentorship opportunities for female photographers and videographers, as well as the production of several large-scale industry events. Additional details to be released soon.

All key information regarding Sony’s “Be Alpha” movement, including the campaign launch video, will be hosted at www.alphauniverse.com/BeAlpha. This page will be continually updated with information on new events, content pieces and more.

A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.

1, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar and unit sales, Jan. – June 2018.

2, Source: Sony internal historical data sources.

3, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar sales, Jan.- Dec. 2017 vs. Jan.- Dec. 2016.

4, Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on adjusted dollar sales, Jan.- June 2018 vs. Jan.- June 2017. Sales are adjusted for 5wk Jan. 2018 vs. 4wk Jan. 2017.

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(SR4) Sony 24mm f/1.4 GM lens should be announced at Photokina…

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 Sigma 24mm 1.4 ART lens and Samyang 24mm 2.8 pancake

I told you some time ago that the Sony 24mm f/1.4 GM lens was actually supposed to be announced in Spring. A trusted source told me this when it will be announced and why the lens launch got delayed:

The annnouncement of 24mm f1.4GM was postponed due to AF noise issue. Sony changed size of its lens.
Anyway this lens supposed to be announced until photokina.

Be sure to follow us Twitter, Facebook, RSS and Instagram to not miss any rumors and news!

If you have some “rumor” to share just send me an anonymous messages here:
at sonyalpharumors@gmail.com or use the contact form you see on the right top of this site.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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Sony wins 6 of the 18 EISA awards

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Sony won Seven out of Eighteen EISA photography awards. You can check the list here: eisa.eu/awards/photography/. Here is Sony’s official press text:

—–

EISA CAMERA OF THE YEAR 2018-2019: α7 III

Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP[i] back-illuminated Exmor R® CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops[ii] of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF area coverage of 93%, fast shooting at up to 10 fps[iii] with AF/AE tracking with either mechanical shutter or silent shooting[iv], diverse 4Kvivideo capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

EISA PROFESSIONAL MIRRORLESS CAMERA 2018-2019:α7R III

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MPi back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps[v]with full AF/AE tracking, as well as beautiful image and 4K[vi] video quality, wide 15-stopiidynamic range, high sensitivity with noise reduction of almost a full stop[vii] and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

EISA SUPERZOOM CAMERA 2018-2019: RX10 IV

Featuring the world’s fastest[viii] AF acquisition time of 0.03 seconds[ix] and up to 24 fps continuous shooting[x] with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile ZEISS® Vario-Sonnar T* 24-600mm[xi] F2.4-F4 lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.

EISA MIRRORLESS WIDE-ANGLE ZOOM LENS 2018-2019: FE 16-35mm F2.8 GM

The FE 16-35mm F2.8 GM wide-angle zoom is equipped with a variety of Sony’s most advanced lens technologies, it is the first wide-angle G Master™ model, making it ideal for an extensive variety of shooting situations – landscapes, architecture, close up portraits, sports, action and much more. It is also exceptionally lightweight and compact, maximising portability and usability. The lens features exceptional corner-to-corner sharpness, with an optical design that includes five aspherical elements, two of which are Sony’s original XA (extreme aspherical) elements that reduce aberration and deliver ultimate resolution throughout the entire zoom range and aperture range.

EISA MIRRORLESS TELEZOOM LENS 2018-2019: FE 100-400mm F4.5–5.6 GM OSS

The FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom lens maintains the high standard of resolution that is the hallmark of Sony’s flagship line-up of G Master lenses, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customisability. It’s an exceptionally powerful photographic tool for a variety of enthusiast and professional shooters, particularly those that are commonly shooting sports or wildlife.

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Sony Tidbits…

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Sigma 105mm f/1.4 ART: Hands On First Look | 4K

Carl Zeiss 50 f1.7 Planar T – An affordable Zeiss (Theweekendlens).
Sony RX 100 VI: High ISO Performance, Exposure Recovery, and Sample footage (LensProToGo).
In the Field with the Samyang AF 24mm f/2.8 FE for Sony E-Mount Cameras (Allan Weitz).
The New Zacuto Cage for the Sony a7 III, a7R III, and a9 Cameras (Steven Gladstone).

Andrew:Sony UK & Ireland will be attending the Rutland Birdfair from Friday 17th August to Sunday 19th August. They will have the 400mm lens on the stand for the 3 days.

Oliver: ” Thank you for all you do for crazy Sony mirrorless users like me!  I have made two review videos that heavily feature the many uses of the Sony Alpha line and would love to get a feature if at all possible.  Please take a look if you have time and use however you see fit! Links below:
https://youtu.be/ly3zitAJJ0w
https://youtu.be/beiKXQ1oEec

TheUpperLeft:I sold my Sony A7RIII and bought the Sony A7III. Here’s Why. https://www.youtube.com/watch?v=_UzhW2SbN6E

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

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