Image courtesy SonyMirrorlessPro. Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on Dollars Share, Jan.- Jun. 2018.

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SonyMirrorlessPro added an additional detail about the Sony Full Frame market share in firts half 2018. The NPD group market anlysis shows Sony owns 40% of the market while Canon follows with 33% and Nikon with 26%.

They also added this interesting note about Nikon:

It’s also important because—well look at that market share position over Nikon. That’s 14% more dollar share than Nikon in a year when Nikon has delivered their highest-demand product in years, the Nikon D850.

This helps put the new Nikon mirrorless camera into context as well. Nikon owns 26% of the market share, so to move up to the number two spot they’d need to capture eight percent more of the share going forwardsfrom the other two companieswho are both competing against Nikon.

So, if Nikon only sells their mirrorless camera to existing Nikon customers, they’ll be competing against their own market share. That’s called “market cannibalization” which is the effect that a new product has on existing product sales. They’d simply be trading the sales of DSLRs for the sales of mirrorless cameras. As it stands now, Sony need only pull away more Nikon customers that are dissatisfied with the new mirrorless ecosystem than Nikon pulls away Sony customers, and that gap is going to be impossible to bridge.

The German site Cameracreativ.de created this new Nikon Z vs Sony E-mount size comparison. Not that this means a lot anyway. But this week (August 23) Nikon will finally announce this camera and Sony will have it’s first direct competitor in the FF mirrorless market. According to info share via Nikoneye the Nikon Z will feature an improved version of the Sony 45MP sensor found inside the D850. I bet this new sensor is produced by Sony too :)

Sony RX100 for travel & vlogging

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@lensclassic posted this gorgeus picture of the super compact #Summicron C 40/2 and the Tele #Elmarit 90/2.8 – #sonyimages #sonyalphasclub #sonyalpha #sonyphotography #sonyphotogallery #sonyalpharumors #sonyalphagear #SonyPhotoGallery #SonyAlphasClub #SonyMirrorless #sonyalphaphotos #sony #sonyalphauniverse #sonyalphaclub #photogear #photography #photographer #bokeh #inspirational #mirrorless

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Samyang announced a new 85mm f/1.8 manual focusing lens. This is made for APS-C E-mount cameras. It will start shipping out in September for £319.99.

Press text:

Samyang unveils the MF 85mm F1.8 ED UMC CS lens for mirrorless cameras with APS-C crop sensors

Samyang Optics launches a new manual-focus lens for mirrorless shooters: The MF 85mm F1.8 ED UMC CS is designed for use with APS-C sensor mirrorless cameras in the following mounts: Sony E, Fujifilm X, Canon M, and Micro-Four-Thirds. It is competitively priced and light-weight. This medium telephoto lens inherits the renowned image quality of Samyang’s manual focus series and also boasts beautiful out of focus bokeh and availability for a variety of cameras.

Ideal portrait lens, with a fast, bright maximum aperture…

This manual-focus 85mm F1.8 ED UMC CS lens is a medium telephoto lens, with a similar angle of-view to a 135mm lens when compared to full-frame cameras. The Samyang MF 85mm F1.8 ED UMC CS is designed with 9 lens elements in 7 groups and it delivers high resolution from the centre to the corners of the image. A high-refractive and an extra-low dispersion element, along with Ultra Multi-Coating (UMC) help minimise chromatic aberrations and deliver clear, vibrant images. This lens is ideal for portraits, with beautiful bokeh from its floating-element system. Its low-light performance and shallow depth-of-field are especially useful features. mirrorlessrumors

Wide range of uses, with crystal-clear resolution…

The compact and light-weight design offers the portability and comfort needed for a long day’s shooting. This lens would be the ideal choice for keen photographers who want to capture everyday moments in high-resolution. The Samyang MF 85mm F1.8 ED UMC CS has a host of features including its outstanding optical performance. Its wide range of uses include portraits and other close-ups such as food, as well as landscapes and many other situations.

More fun with Manual Focus lenses…

The MF 85mm F1.8 ED UMC CS lens is perfect for shooters who want to have more involvement and express their own characteristics through their images. The Samyang MF 85mm F1.8 ED UMC CS weighs in at just over 300g and measures approximately 8cm long (without the hood and lens caps). Photographers can expect superb, emotional and unique images from this compact companion.

Price: suggested retail price £319.99

Availability: from September 2018