One week to go: Sony 85mm GMII coming on August 28

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Next week, on August 28 around 3 p.m. London time, Sony will announce the new 85 mm f/1.4 GM II lens. Unfortunately, I have not received any information about other products that will be announced that day. But don’t worry, there are many new products coming in September/October/November!

First fact: On June 4 Sony registered the camera with the code “WW751104“. So this means that in September/October we are for sure getting a new model:

According to my sources, we will first have a new FX E-mount camera, then the 24-70mm f/2.0 GM, and finally a new Alpha E-mount. But there is definitely more to come than the products I mentioned now ;)

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WD is developing SanDisk 8TB SDUC UHS-I card and 16TB portable SSD

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WD Japan announced the development of two “world’s first” products:

  1. Western Digital is debuting revolutionary high-capacity, high-performance flash-based consumer products, including the world’s first SanDisk® 4TB* microSDUC™ UHS-I card and the world’s first SanDisk® 8TB* SDUC™ UHS-I card, designed for tomorrow’s smartphones, gaming devices, drones, cameras and laptops.
  2. High-capacity SSD demonstrations: World’s first 16TB* portable SSD concept and a 16TB* SanDisk® Desk Drive SSD demonstration, delivering unprecedented capacity and performance to address the increasing creation and consumption of rich, engaging content.

Do we really need 8TB SD cards? Your call :)

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PolarPro announced a new series of pinhole lenses named LightLeak

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PolarPro launched a new series of pinhole lenses named “LightLeak”. I am not big fan of expensive pinhole gear but you might like them :)

There are three variations available:

  • 16mm f/11
  • 28mm f/11
  • 50mm f/11

Overview

Get that timeless, nostalgic look straight in-camera with the PolarPro LightLeak lens. This lens brings back the timeless feel of analog photography, allowing you to instantly capture filmic-style images with your professional digital setup. It’s a useful alternative for shooting photography or videography in a unique and authentic way, providing that nostalgic feel and answering your creative calling. Each frame tells a story and will have a distinct, vintage look—characterized by rich colors, natural grain, and adjustable light leaks that digital cameras simply can’t replicate.

Features

  • LightLeak Lens – Optics designed for a timeless, nostalgic feel.
  • Adjustable LightLeak – Allows for it to be turned on/off.
  • Aluminum Housing – Lightweight and makes your rig look good.
  • Fixed Focus – 1 Meter to Infinity
  • Fixed f11 Aperture
  • Three Focal Lengths – 16mm, 28mm, 50mm
  • Body Mount Options –  Sony E, Canon RF, Nikon Z, and Fuji X
  • Filter Compatible – 67mm (Canon & Nikon) + 58mm (Sony & Fuji)

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Analysis of the Japanese market in July: Sony has 49.7 percent sales share!

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The BCN ranking, which compiles actual sales figures from 2,400 electronics and camera retailers and online shops nationwide, has summarized the sales situation and price fluctuations in the mirrorless market. These are the July 2024 Mirrorless interchangeable-lens camera sales share by manufacturer:

  1. Sony: 49.7%
  2. Canon: 20.2%
  3. Nikon: 12.6%
  4. Fujifilm (not mentioned in article but looks like something around 7%)
  5. Panasonic (not mentioned in article but looks like something around 6%)
  6. OM Digital (not mentioned in article but looks like something around 4%)

BCN writes:

Sony’s share of mirrorless sales volume has risen sharply from 33.3% in June. This is due to the price increase that the company implemented on August 1st. Sales have increased due to last-minute purchases before the price increase.

The company’s hit product “VLOGCAM ZV-E10” is particularly popular. It has maintained the number one sales volume for 25 consecutive months since July 2022. In particular, this July’s sales share was 29.3%, approaching 30%, recording astonishing sales. The secret to its popularity is its low price.

–
via DClife

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Famous Australian influencer says he will test Sony’s new cameras in a couple of weeks

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One of our readers (thanks!) noticed this at minute 8:00: Matt from North Borders states that he will be in Taiwan in a few weeks to test new Sony cameras. It seems a bit odd for him to reveal this if he is under NDA. I don’t think also he is talking about the August 28 Sony event because there we should only get the 85mm f/1.4 GM II.
I am not sure about his claim, so far I have only heard about the announcement of a new FX camera that will probably take place in September. Hopefully, he will give us more details soon to clarify what he meant by this statement….

What do you think…is this a real “teaser”?

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