You can now preorder the new Sirui 20mm T1.8 1.33X S35 AF Anamorphic Lens on Indiegogo (Click here).

Here is a review from Kai:

There are a ton of new coupon rebates at Amazon Germany:

• 140 Euro coupon rebate on the Sony 24-70mm GM
• 140 Euro coupon rebate on the Sony 70-200mm GM
• 100 Euro coupon discount on the Sony 24mm f/2.8 pancake lens
• 70 Euro coupon discount on the Sony 70-200mm G
• 100 Euro coupon discount on the Sony 20mm f/1.8
• 70 Euro coupon discount on the Sony 10-20mm G
• 70 Euro coupon discount on the Sony 15mm G

There are similar deals in other Amazon stores like Amazon UK (on this page), Amazon Italy (on this page), Amazon France (on this page).

Phototrend interviewed Tamron manager Kota Misawa.

Tamron is known for producing fascinating zoom lenses, but in the fixed focal length range we ‘only’ have the excellent 90 mm macro lens. When asked about the plans to grind new lenses, Mr Misawa said the following:

As usual, we can’t give details about our roadmap. However, we do intend to continue developing prime lenses, so you can expect some of those.

When asked about future “bright” zooms he said this:

Again, we can’t give details on our roadmap. However, we will continue to listen to our customers’ needs as we plan new and unique products. Stay tuned.

He also they got a lot of requests from customers:

Currently, fixed focal lengths are in particular demand. We also receive many requests for lenses with advanced characteristics.

Tamron just opened a new factory in Vietnam and this is their long term plan:

Currently, China accounts for 65% of our production and Vietnam for about 25%. However, we plan to redistribute this split to 45% in China, 45% in Vietnam and 10% in Japan, in order to create a more stable production infrastructure.

Tamron has patented a ton of f/2.0 zooms and f/1.4 primes. So I am sure we will see some of those unique lenses coming in 2025!

Schneider Kreuznach has just confirmed that the new lens will be launched on the market in the next few months. They are also promising the launch of more zoom lenses. As I said this week, I expect a 24-70mm f/2.8 to be announced later this year.

Press Release

Collaboration with LK Samyang Leads to New Super-Wide Zoom Lens.
Available from April 2025

At CP+ 2025, the largest imaging exhibition in Japan, which taking place from February 27 to March 1, LK Samyang, in collaboration with Schneider-Kreuznach, unveiled the new AF 14-24mm F2.8 FE super-wide zoom lens. This innovative lens combines Schneider-Kreuznach renowned optical proficient with LK Samyang’s advanced technology, resulting in a significant product for the mirrorless market.

Key Features:

• Versatile Super-Wide Zoom: 14mm to 24mm focal range
• Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-
  wide zoom lens allows front filters
• Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
• Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
• Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology

The AF 14-24mm F2.8 FE will officially be released in April 2025 by LK Samyang, marking the first of many innovative products resulting from this strategic partnership. Schneider-Kreuznach remains dedicated to driving optical innovation and expanding its global market presence through continued investment in research and development and strong collaborations.
Dr. Wolfgang Ullrich, CEO of the Schneider-Kreuznach, said: “We are pleased to extend our presence in the still photography market with our expertise in optics. This initiative is an important step for our company, and we are proud to collaborate with LK Samyang. Together, we are developing our first mirrorless lenses designed specifically for photography enthusiasts.”
Mr. Bonwook Koo, CEO of LK Samyang, stated, “We will continue our collaboration with Schneider-Kreuznach to develop and release zoom lenses that meet consumer needs, while ensuring sustained momentum for growth in the interchangeable lens market.”

The CIPA has published its forecast for camera sales up to 2025. Basically, a minimal increase of 1% is forecast for cameras and 2.4% for lenses. Interestingly, they see an increase in demand for fixed lens cameras (+2%).

Shipment forecast for 2025 * () indicates year-on-year change

• Total digital cameras: 8.58 million units (+1.0%)
• Interchangeable lens cameras: 6.66 million units (+0.8%)
• Integrated lens cameras: 1.92 million units (+1.9%)
• Interchangeable lenses: 10.56 million units (+2.4%)

via DClife