Sony Tidbits…

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How to deal with heat waves with Super telephoto lenses, and the need for higher shutter speeds!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Creative Lighting Setups for Video Interviews (Explora).
7 Tips to Take Better Travel Photos in 2025 (42West)
Camera companies “say they think about the consumer. They’re liars. They only think about their competitors.” (DigitalCameraWorld).
Sirui 85mm f1.4 Full Frame Lens | Tested by Geeky nerdy Tech.
Who Needs Color? –Everything Looks Just As Good In Monochrome (Matti Sulanto).
Sony FE 400-800 mm f/6.3-8 G OSS – sample shots (Lenstip).
Unique Photography Techniques You Probably Haven’t Tried Yet (42West)
Mirror Lenses: Lightweight Super-Telephotos that Are Affordable (Explora).

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Full Sony FE 16 mm f/1.8 G review by Lenstip: “outstanding instrument that will be a joy to use”

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Lenstip published the full detailed Sony 16mm G lens review and concluded:

Lately we’ve seen a real offensive when it comes to Sony lenses and I have to admit there are plenty of well-put-together, interesting constructions among them. The launch of the Sony FE 16 mm f/1.8 G fits this trend very well. This lens features a long list of very serious assets and just one meaningful flaw – vignetting. Of course, if you take physical dimensions of this lens and its demanding parameters into account this flaw was only to be expected. What’s more, the producers decided to keep the price rather moderate and the Sony FE 16 mm f/1.8 G is going to be sold in European shops for 1000 Euro.
The tested lens doesn’t deserve any kind of criticism in the summary but I would like to make a digression or two. I think the reduction of physical dimensions went a bit over the top in this case. Personally I wouldn’t mind it at all if the tested 16 mm lens was as big as the 20 mm lens, or even a tad bigger. If such an increase of dimensions allowed to correct distortion better, limit vignetting a bit, and achieve a bit better resolution results on the edge of the frame I would be more than willing to accept it. Of course it doesn’t change the fact that this lens, even as it is, is an outstanding instrument that will be a joy to use. I played with it and enjoyed it thoroughly. I would like to take it with me on my next arctic trip for sure.

Sony 400-800mm f/6-3-8.0 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK.
Sony 16mm f/1.8 G lens preorders:
BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK.

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Big savings on Sony E-mount lenses at Amazon Germany

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There are a ton of new coupon rebates at Amazon Germany:

There are similar deals in other Amazon stores like Amazon UK (on this page), Amazon Italy (on this page), Amazon France (on this page).

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Tamron interview: We plan to release new prime lenses

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Phototrend interviewed Tamron manager Kota Misawa.

Tamron is known for producing fascinating zoom lenses, but in the fixed focal length range we ‘only’ have the excellent 90 mm macro lens. When asked about the plans to grind new lenses, Mr Misawa said the following:

As usual, we can’t give details about our roadmap. However, we do intend to continue developing prime lenses, so you can expect some of those.

When asked about future “bright” zooms he said this:

Again, we can’t give details on our roadmap. However, we will continue to listen to our customers’ needs as we plan new and unique products. Stay tuned.

He also they got a lot of requests from customers:

Currently, fixed focal lengths are in particular demand. We also receive many requests for lenses with advanced characteristics.

Tamron just opened a new factory in Vietnam and this is their long term plan:

Currently, China accounts for 65% of our production and Vietnam for about 25%. However, we plan to redistribute this split to 45% in China, 45% in Vietnam and 10% in Japan, in order to create a more stable production infrastructure.

Tamron has patented a ton of f/2.0 zooms and f/1.4 primes. So I am sure we will see some of those unique lenses coming in 2025!

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Schneider Kreuznach 14-24mm f/2.8 FE will officially be released in April 2025

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Schneider Kreuznach has just confirmed that the new lens will be launched on the market in the next few months. They are also promising the launch of more zoom lenses. As I said this week, I expect a 24-70mm f/2.8 to be announced later this year.

Press Release

Collaboration with LK Samyang Leads to New Super-Wide Zoom Lens.
Available from April 2025

At CP+ 2025, the largest imaging exhibition in Japan, which taking place from February 27 to March 1, LK Samyang, in collaboration with Schneider-Kreuznach, unveiled the new AF 14-24mm F2.8 FE super-wide zoom lens. This innovative lens combines Schneider-Kreuznach renowned optical proficient with LK Samyang’s advanced technology, resulting in a significant product for the mirrorless market.

Key Features:

  • Versatile Super-Wide Zoom: 14mm to 24mm focal range
  • Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-
    wide zoom lens allows front filters
  • Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
  • Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
  • Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology

The AF 14-24mm F2.8 FE will officially be released in April 2025 by LK Samyang, marking the first of many innovative products resulting from this strategic partnership. Schneider-Kreuznach remains dedicated to driving optical innovation and expanding its global market presence through continued investment in research and development and strong collaborations.
Dr. Wolfgang Ullrich, CEO of the Schneider-Kreuznach, said: “We are pleased to extend our presence in the still photography market with our expertise in optics. This initiative is an important step for our company, and we are proud to collaborate with LK Samyang. Together, we are developing our first mirrorless lenses designed specifically for photography enthusiasts.”
Mr. Bonwook Koo, CEO of LK Samyang, stated, “We will continue our collaboration with Schneider-Kreuznach to develop and release zoom lenses that meet consumer needs, while ensuring sustained momentum for growth in the interchangeable lens market.”

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