•A $10 discount on Luminar 4 with its awesome tools. The price will drop to $79 for new customers and to $69 for owners of previous versions. •A $325 discount on the Luminar holiday bag. Includes Luminar 4 + 1-year SmugMug Portfolio Plan ($180) + PDF Expert ($80) + 1-year ViewBug Pro Membership ($139) + 1 free Rocky Nook eBook ($45) + 20 free prints from Parabo Press ($10). The price of the full holiday goodie bag will be $129.
DxO extended the rebates on their software until December 31:
Bloomberg reports that Sony cannot produce enough sensors for the smartphone market:
“Judging by the way things are going, even after all that investment in expanding capacity, it might still not be enough,” Shimizu said in an interview at the Tokyo headquarters. “We are having to apologize to customers because we just can’t make enough.”
Sony in May said it controls 51% of the image sensor market as measured by revenue and is targeting a 60% share by fiscal 2025.
I do not think this production issue has any effect on larger sensor for the camera market.
•A $10 discount on Luminar 4 with its awesome tools. The price will drop to $79 for new customers and to $69 for owners of previous versions. •A $325 discount on the Luminar holiday bag. Includes Luminar 4 + 1-year SmugMug Portfolio Plan ($180) + PDF Expert ($80) + 1-year ViewBug Pro Membership ($139) + 1 free Rocky Nook eBook ($45) + 20 free prints from Parabo Press ($10). The price of the full holiday goodie bag will be $129.
DxO extended the rebates on their software until December 31:
It’s that time of the year when nearly all major youtubers and websites unveil their best gear of the year award. Above you see the Northrups video where they nominate the A7rIV as the camera of the year.
PCmag claims the 16-55mm G lens is the lens of the year
Gizmodo claims the Sony A7 line is the “Most Innovative Gadgets Of The Decade”
Film was long dead by the time Sony released its first A7 camera, but discerning photographers who wanted the quality of shooting on a digital camera with a full-frame, 35-millimeter sensor, had to learn to live with carrying bulky and heavy DSLRs around. In 2013 the Sony A7 (and A7r) changed that by putting a 35-millimeter sensor in a mirrorless camera body with interchangeable lenses that was comparatively smaller and lighter than any DSLR, and at a price point that even amateur photographers could stomach.
The A7 also positioned Sony, a company who for years had been selling camera hardware that only worked with its own memory card formats, as serious competition for industry giants like Nikon and Canon. Over the years the A7 line has advanced by leaps and bounds, adding functionality and performance improvements that the competition can’t, or seemingly won’t, compete with, allowing Sony to slowly but steadily woo professionals and grow its market share. It won’t be long before Canon and Nikon go the way of analog film, and Sony’s A7 line will be the reason why. — Andrew Liszewski
