Northrup:
In the 2000’s and early 2010’s, Sony’s cameras were TERRIBLE. They were SO FAR behind Canon and Nikon that it seemed impossible for them to catch up… but, they did catch up around 2018, and in 2019 Sony solidly surpassed the Canon and Nikon mirrorless cameras. HOW DID THEY DO IT?! I researched it and the answers are fascinating and directly relatable to your personal life and business.
VenusOptics will soon announce this new Laowa 4mm f/2.8 APS-C E-mount lens. The Chinese Weibo member CameraBeta writes (google translated):
The new lens uses 6 groups of 7 optical structures and 7 aperture blades, which can provide a 210 ° viewing angle, a maximum magnification of 0.11 times, a size of 45.2 x 25.5mm, and a weight of 135g. The lens has Sony E mount and M43, Fuji X, Canon EF-M mount version. This time Beta got the Sony E mount version. The lens equipped with α9 II body looks extremely small. The lens is made of metal and has a very good texture. The focus handle feels good and the damping is just right, allowing you to easily grasp each scale. After the specific shooting effect, Beta will share it with everyone.
Double deal for EU readers:
Save 250 Euro on the Sony E 16–55mm sold by Amazon Spain.
Save 150 Euro on the Sony E 70–350mm sold by Amazon Spain.
The new Sony A6100 got the first $150 price drop at Amazon, BHphoto, Adorama, FocusCamera. This makes it a very compelling choice as an entry level E-mount camera!
Other news:
You can now buy the Pinhole X zoom for Sony on Indiegogo.
And if you like me own a MAC and hate those dongles check out the first “invisible hub” project on Kickstarter.
We now heard from two reliable sources that Sony will definitely announce new E-mount gear “around” the CP+ show. On of the sources said there will be at least a new camera and a new handle with Bluetooth “VCT”.
I got NO confirmation yet about WHAT camera we should expect but I bet high on the new Sony A7 IV. After all the A7III was announced at the CP+ show two years ago.
I have no info on lenses yet but there is surely a good chance we might get 1-2 new lenses too. Like I reported days ago Sony plans to announce a total of SIX new E-mount lenses in 2020.
Now let’s guess the possible A7IV specs:
It safe to think the A7IV will be an evolution and not a revolution. Something like the A7rIV with a 24MP sensor. I would appreciate Sony to surprises us and at least offer us not the same A7III sensor but a completely new version of it.
For the rest I expect the A7IV to have the same EVF, same AF system and same body design of the A7rIV.
And when the A7sIII?
After a very long waiting I am now confident the A7sIII is coming at the NABshow. The only reliable rumor I got said it would have 4k120p and a vent on the back to cool down the sensor.
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SUMMARY:
We already had an English SonyAlphaForum. But we now also launched a native German Forum at sonyalphaforum.de. The new community offers a German language platform for everyone interested in Sony’s E-Mount system, both full format (e.g. Sony A9 and Sony A7 series) and APS-C (with Sony A6000, A6500 and successors). Over the last weeks an active community has developed with almost 1,000 members, still gaining new members.
