You can now preorder this nee manual focusing f/1.2 Full Frame lens on Artralab.hk (Click here and select the E-mount option).

Key Features:

• Stunning Bokeh: With an ultra-wide f/1.2 aperture, the NOCTY creates a breathtaking bokeh that isolates your subject with a dreamlike quality, perfect for portrait photography and artistic compositions.

• Exceptional Low Light Performance: Whether you’re shooting in dimly lit environments or capturing the night sky, the NOCTY excels in low light, delivering sharp and vivid images with minimal noise.

• Vintage Aesthetic: The lens’s design is inspired by classic optics, offering a vintage look that complements its modern performance. It’s not just a lens, it’s a statement piece for your camera kit.

• Precision Engineering: Built with meticulous attention to detail, the LunaLumen features premium glass elements that reduce aberrations and enhance contrast, ensuring every shot is as sharp as it is beautiful.

• Versatile 50mm Focal Length: Ideal for a wide range of photography styles, from street photography to portraits and landscapes, the 50mm focal length offers a natural perspective that’s easy to work with.

Why Choose Artralab NOCTY?

The ARTRA LAB NONIKKOR 50mm F1.2 NOCTY isn’t just another lens—it’s a gateway to a new level of creative freedom. Designed for those who push the boundaries of visual storytelling, it combines modern optical technology with an artistic touch, giving you the tools to create images that resonate.

Whether you’re a seasoned professional or an aspiring photographer, the LunaLumen’s unique character and exceptional performance will inspire you to see the world differently and capture it in ways you never thought possible.

Over 1h of insights by ProAV TV!

I Downsized My Camera, Here’s Why!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Cine Gear Expo 2024: Must-Know Cinema Cameras and Equipment (42West).
Sony ZV-E10 II Unboxing (TheDigitalDigest)
Sony ZV-E10 II Beginners Guide Tutoria (Jason Hermann).
Introduction to Astrophotography Camera Star Trackers (Explora).
The state of the camera industry, according to the people who make cameras: 2024 edition (Dpreview).
Using Sony f/4 Lenses for Landscape Photography (Explora).
Best Star Trackers for Different Kinds of Creators (42West).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

Image on top shows the Canon 24-105mm f/2.8 lens (the Sigma will be a tiny bit smaller and lighter)

In early September, Sigma will announce its new 28-105mm f/2.8 lens for Sony E and Leica L cameras. I am told that the weight of the lens is less than 1 kg. This is considerably less than Canon’s 24-105 mm f/2.8, which weighs 1.3 kg. Filter size is 82mm.

I think this could become a very popular lens!

The Japanese store Mapcamera shared the top 10 of the best selling mirrorless cameras in July

1. Nikon Z6III
2. FujiFilm X-T50
3. Sony α7C II
4. Nikon Z f
5. Nikon Z8
6. Canon EOS R6 Mark II
7. Sony α7RV
8. Sony α7IV
9. Lumix S9
10. Lumix GH7

Digicameinfo added a bit of context to the results (google translated):

• The much-anticipated model “Z6III”, released on July 12th, took first place on its debut. It made a huge difference in its debut from the second place model. Despite the hectic schedule of the announcement on June 17th and the start of reservations on the 19th, an enormous number of orders were placed as soon as reservations began. There were concerns about a temporary supply shortage, but thanks to the efforts of the manufacturer, there was an abundant supply and sales numbers were able to increase. Nikon’s Z8 and Z f are still very popular. The arrival of the new model has made things even more lively.
• In second place is the “X-T50”, which was ranked first in the previous ranking. Although there was a temporary supply disruption, it recovered quickly. Although it was left behind by the newly released Z6III, it has a strong lead over the third place and below to secure second place.
• Coming in third was the popular “α7C II”. The cashback campaign ended in August, so it remains to be seen whether it will be able to maintain its position or whether it will be overwhelmed by the offensive of other manufacturers.
• Coming in at number 6 was the EOS R6 Mark II. In stark contrast to Nikon, which was on the rise, Canon was in a tough situation. Meanwhile, the EOS R6 Mark II was fighting a lonely battle. The long-awaited new model will finally be released next time. Let’s hope for Canon’s comeback.
• Two Panasonic models were ranked in 9th and 10th place. It is quite rare these days for two Panasonic models to be ranked at the same time.

10 REASONS to Get the Sony ZV-E10 II

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
My Simple Solo Sony FX6 Setup for Run and Gun Interviews (Jake Sloan).
Moving from Stills to Video: Audio, Audio, Audio (Explora).
Sony E PZ 16-50mm F3.5-5.6 OSS II Review (PCmag).
Chiaroscuro Lighting Technique (42West).
New From Nomatic x Peter McKinnon: The LUMA Camera Collection (Explora).
Why Wildlife Photography Is Important Now More Than Ever (42West).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.