Zeiss 55/1.8 successor in spirit? Viltrox 55mm f/1.8 EVO AF leak hints at a new 55mm king!

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The image on top shows the package for a yet to be announced new Viltrox 55mm f/1.8 EVO AF Full Frame Z lens. I have bee told an E-mount version is coming too!

It is a sort of successor to the iconic Sony Sonnar T* FE 55 mm f/1.8 ZA lens. The Zeiss, now 12 years old, is still on sale today for over $1,000/€1,000 on BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton. The new Viltrox will cost less than half the price, probably have twice the image quality, and focus much faster. I hope to see some images of the lens INSIDE the box soon!

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Thanks to the tipster!

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Sony Tidbits…

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Every All-In-One-Lens Compared (Sony Full Frame)

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Top Point-and-Shoot Cameras for Content Creation (Explora).
Low Budget Lighting Techniques for Cinematography (42West).
Solo Camping Photography Trip w/ A7IV + 200-600mm (Olle Nilsson)
Meike 24mm f/1.4 AF ‘Mix’ lens review (Christopher Frost)
Sigma 35 mm f/1.2 vs Sony 35 mm GM: The Ultimate 35 mm Battle! (Northrup).
Brightin star 50mm F1.4 III apsc review (SonyAlphaBlog).
Masters of Photography Platform: Learning from Legends at Your Own Pace (42West).
What’s in a Pro Wedding Photographers Bag? (Explora).

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Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

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LEAKED: New SG-image 35mm f/2.2 AF Full Frame pancake lens!

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Our reader Z.W (Thanks) sent us this image of an extremely beautiful and technically impressive 35mm f/2.2 autofocus Full Frame E-mount lens mounted on the Sony A7c. Z.W. told us the the official bundle probably includes a square lens hood, metal.

What you see on this images is a near final prototype version. I hope the image quality is decent and if that’s the case it will sell very well. Also because usually SG-images are extremely affordable (you can find them here on Amazon).

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New Sony 100mm GM Reviews and Webinar

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Sony 100mm GM macro at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

What an amazing lens Sony has created here!

DigitalCameraWorld tested the lens and concluded:

If you already own Sony’s 90mm Macro and you’re wondering if this is worth the upgrade, I can only apologize to your waller – yes, this is 100% worth the upgrade as the performance is a league apart. This is the best macro lens for the E-mount and one of Sony’s finest lenses ever.

And we have new review and webinar videos:

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Sony Tidbits…

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Sony RX1R III Beginners Guide – Set-up & How-To Use Camera

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Best Lights for Video Podcasting (Explora).
Table Mountain from Blouberg: Why Photographers Love This Iconic Cape Town View (42West).
Why George Holden loves the PEN-F and doesn’t like the “superior” Sony A9III (George Holden).
Medium Format vs APSC: Does Sensor Size Matter? (Arthur R)
Using a Tilt-Shift Adapter for Street Photography (Fotodiox).
Review Astrhori 18mm F5.6 shift (SonyAlphaBlog).
How to Shoot Backlit Scenes (With Demos) (42West).
Selecting Lights for Your Video Podcast (Explora).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

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Matt Johnson: “RIP a7S IV?! Why Sony May Not Even Make The Camera!”

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Matt Johnson analyzes whether Sony will release the A7S IV
Watch: Matt Johnson on whether Sony will make the A7S IV

Matt explains that Sony has solid reasons both for and against making an A7S IV, but he ultimately believes they will.

Why Sony might not make an A7S IV

  • The EVF advantage is weaker now: The A7S III’s built-in EVF was once a big advantage over the FX3. But Sony has introduced a tilting, video‑centric EVF for the FX2, and Matt thinks that EVF will likely appear in future cinema bodies (such as a potential FX3 II), reducing the need for an A7S‑style hybrid.
  • No active cooling in Alpha bodies: Sony has never put a fan in a non‑cinema Alpha camera. With 6K60 and heavier codecs becoming common, active cooling is increasingly necessary. That could push video‑focused users toward the FX line instead of an A7S IV.

Why Sony probably will make an A7S IV

  • There’s clear demand: Filmmakers still buy the A7S III because it has a usable EVF, shoots better photos than the FX3, and is often cheaper (with more frequent discounts).
  • Sensor economics: The A7S series uses the same sensor family as FX cameras. More bodies mean more sensor sales, benefiting both the Camera and Sensor divisions.
  • Separate teams, separate incentives: Sony’s Alpha team builds A7 cameras and the Cinema team builds FX cameras. With distinct roadmaps, both teams want their own version of the next‑gen low‑light/video sensor—supporting the existence of both an A7S IV and an FX3 II.

Final takeaway

Matt believes Sony will almost certainly release an A7S IV because demand, pricing, internal incentives, and sensor strategy all point toward it. For another perspective, see Tony Northrup’s take that the Sony A7S IV is coming in 2026, and revisit our earlier coverage: Matt Johnson: why Sony may not even make the camera.

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