Sony Q3 financial report: Steady sales and promising Sony A7V orders

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Sony published the full Q3 financial report. That’s what they had to report about the imaging business:

Despite a continued decline in sales in China due to reduced government subsidies and weakness in the overall market during the shopping season for Singles’ Day, demand in the global interchangeable lens camera market during the quarter remained strong year-on-year, mainly in Asia.

The α7 V, released in December, has been selling well as a new product for the volume zone of the full-frame mirrorless single-lens reflex camera market, and we expect it will continue to contribute to sales in the fourth quarter ending March 31, 2026 (“FY25 Q4”).

One more good news regarding the worldwide memory shortage:

Regarding the impact of the situation in the market for memory, we are almost in a position to secure the quantity we need through the year-end selling season of next fiscal year. We will continue to monitor the situation while working to minimize the impact on profitability.

Hopefully this means there are no delays on the 2026 camera roadmap!

–

via DClife

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Smallrig announced a new battery for extreme cold usage for Sony cameras

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Smallrig announced th enew USB-C Camera Battery for Sony NP-F970 Extreme Cold Endurance you can preorder on the Smallrig store.

Extreme Cold Weather Operation: Engineered to discharge at temperatures as low as -40°C, providing reliable power without the need for external heating solutions.

  • High-Capacity Battery: With a rated capacity of 7500mAh, this battery delivers extended operational time.
  • Dual-Port Power Bank Functionality: Features both USB-C (input / output) and USB-A (output) ports, allowing the unit to charge external devices like smartphones and tablets.
  • USB-C PD Fast Charging: The USB-C port supports 36W PD input, enabling a full recharge of the battery in 2 hours.
  • Independent Circuitry: The USB-A and USB-C output circuits operate independently, allowing simultaneous fast charging of two devices (total combined output not to exceed 54W).
  • Smart Display & Touch Control: Equipped with touch buttons and an OLEDscreen display for precise, real-time monitoring of remaining battery percentage.
  • Modern Aesthetic: Boasts a sleek, minimalist design available in multiple trendy color options, blending a premium look with a distinct tech-inspired style.
  • Built-in Safety & Durability: Utilizes high-quality battery cells and an integrated intelligent management system with comprehensive circuit protection for enhanced safety and long-term durability.
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The first set of (probably incorrect) specifications for the Sony A7rVI is making the rounds on the web.

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Multiple accounts shared those Sony A7rVI specs that I think are NOT reliable:

  • 80MP Full-Stacked Sensor: Features 80M effective pixels, representing a massive resolution jump for the series.
  • 16+ Stop Dynamic Range: Delivers 16+ stops of dynamic range when using the mechanical shutter; dynamic range with the electronic shutter also exceeds the A7R V.
  • BIONZ XR2 Processor: Equipped with the next-generation processing engine for significantly faster data throughput.
  • 8.5-Stop Image Stabilisation: Advanced in-body stabilization system providing up to 8.5 stops of compensation.
  • 30fps 14-bit RAW Burst: Supports continuous shooting at 30fps with AE/AF tracking at 60fps (includes RAW pre-capture functionality).
  • High-Resolution Video: Supports 8K30p (oversampled from 10.9K full-frame), 4K60p (oversampled from 7.1K APS-C), and 4K120p (5.5K pixel-binning).
  • Enhanced Display: Features a screen with 50% higher maximum brightness than the A1 II and a higher pixel count than the A7 V.
  • Redesigned Ergonomics: Adopts the deeper, more comfortable handle and grip design found on the Alpha 1 II.
  • Electronic Shutter Speed: Faster readout than the A7R V, though technically rated at approximately one-third the speed of the A1 II.
  • Composite Shooting Modes: Includes 16-frame high-resolution composite shooting and up to 32-frame noise-reduced composite shooting.
  • Video Limitations: Does not support “Open Gate” recording, internal RAW video, or 6K HEVC formats.
  • Performance Context: Positioned as a major generational leap over the Sony A7 V, mirroring the significant gap seen between the A7 III and A7R III.
  • Release Timeline: Currently in small-scale testing; set for official release before November 2026.

–

via Weibo

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Maximize Your Sony Footage & Photo Quality for Superior Content Creation with VideoProc Converter AI

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Sony Alpha cameras are legendary imaging powerhouses, but even great gear has limits in real-world shooting. Noise in low light, resolution drops in Super 35 crop mode, and micro jitters from handheld B-roll can make post-production challenging. Most NLEs offer tools to fix these issues, but heavy manual tweaking often delivers mixed results and strains your hardware. That’s why I use VideoProc Converter AI as a prep and enhancement tool. It cleans, deblurs, denoises, and stabilizes my clips before editing, lets me apply quick adjustments when needed, and post-processes the final output, ensuring every shot is cleaner, steadier, and fully 4K-ready before it hits the timeline or is shared.

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New deals: Up to $700 off on Sony cameras/Lenses and $300 off on Tamron lenses

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We have new up to $700 off on Sony gear, new up to $300 on Tamron lenses and new up to $300 off on Apple products.

Sony Camera rebates:

Sony Lens rebates:

Tamron lens rebates:

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