The massive Sony holiday savings started today and you can find them on those pages at BHphoto, Amazon, Adorama. And the additional $50 cashback has been extended to January 1st!

Sony Camera rebates:

• $500 off and $50 cashback on the Sony A1 at BHphoto, Amazon, Adorama
• $900 off and $50 cashback on the Sony A7R V at BHphoto, Amazon, Adorama
• $200 off and $50 cashback on the Sony A7CR at BHphoto, Amazon, Adorama
• $700 off and $50 cashback on the Sony A7 IV at BHphoto, Amazon, Adorama
• $200 off and $50 cashback on the Sony A7C II at BHphoto, Amazon, Adorama
• $500 off and $50 cashback on the Sony A7 III at BHphoto, Amazon, Adorama
• $300 off and $50 cashback on the Sony A7C (Silver) at BHphoto, Amazon, Adorama
• $300 off and $50 cashback on the FX30 at BHphoto, Amazon, Adorama.
• $100 off on the Sony A6700 at BHphoto, Amazon, Adorama
• $100 off on the Sony ZV-E10 II (Black) at BHphoto, Amazon, Adorama
• $100 off on the Sony A6400 at BHphoto, Amazon, Adorama
• $100 off on the Sony ZV-E10 (Black) at BHphoto, Amazon, Adorama

Sony Lens rebates (most of them with additional $50 cashback):

• $100 off on the Sony FE 12-24mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE PZ 28-135mm f/4 G OSS Full-Frame Power Zoom Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 100-400mm f/4.5-5.6 GM OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 70-200mm f/2.8 GM OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 50mm f/1.2 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 200-600mm f/5.6-6.3 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 16-35mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 14mm f/1.8 GM Lens at BHphoto, Amazon, Adorama
• $200 off on the Sony FE 24-70mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony E 16-55mm f/2.8 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 70-300mm f/4.5-5.6 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 24mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 35mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 50mm f/1.4 GM Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 85mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 24-240mm f/3.5-6.3 OSS Lens at BHphoto, Amazon, Adorama
• $200 off on the Sony FE 24-105mm f/4 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 16-25mm f/2.8 G Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE PZ 16-35mm f/4 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 70-350mm f/4.5-6.3 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 24-50mm f/2.8 G Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 20-70mm f/4 G Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 90mm f/2.8 Macro G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony Sonnar T* FE 55mm f/1.8 ZA Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 10-20mm f/4 PZ G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 15mm f/1.4 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 20mm f/1.8 G Lens at BHphoto, Amazon, Adorama
• $200 off on the Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony E PZ 18-105mm f/4 G OSS Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 24mm f/2.8 G Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 40mm f/2.5 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 35mm f/1.8 Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 11mm f/1.8 Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 50mm f/2.5 G Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 85mm f/1.8 Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 35mm f/1.8 OSS Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 50mm f/1.8 OSS Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 30mm f/3.5 Macro Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 50mm f/1.8 Lens at BHphoto, Amazon, Adorama

Accessories:

• $50 off on a ton of Alpha accessories at BHphoto.
• Big savings on Sony Type A and SD cards at BHphoto.

You now save up to 77% on the Luminar Neo software (Click here). Add our checkout code “SAR” to get additional 10 Dollar/Euro discount!

For the next 48 hours, you can save 15% on all products at the SmallRig Store (Click here) by using the checkout code “ATC15.”

Viltrox is teasing the launch of this new 2x teleconverter. This is big news because it’s the world first 3rd party E-mount Teleconverter!

The Sony FE 2x Teleconverter is priced at $500 so hopefully the viltrox is much more affordable when it’s announced within the next few weeks!

A source (Thanks!) just sent me this image with the following text:

SIRUI is Coming up with Astra Series Full Frame Anamorphic Lenses WITH Autofocus. As far as I know L-Mount, E-Mount and Z-Mount. First 50, 75 and 100mm T1.8, 1.33x later more.
First look optically seems pretty good so far. No Info about Price.

Xlaserlab has launched the new E3 UV engraver on Kickstarter (Click here). And it’s selling hot!

This compact, industrial-grade ultrafast UV laser engraver isn’t just for makers and tinkerers—it’s a precision powerhouse that can engrave on virtually any surface, including glass, wood, metal, acrylic, leather, and even stone. For photographers, that opens up some exciting possibilities:

• Custom prints on wood, leather, or metal — a tactile, premium alternative to paper
• Personalized branding on photo albums, boxes, or USB drives
• Etched signature logos on camera gear, packaging, or promotional gifts
• One-of-a-kind client keepsakes, like engraved portraits or wedding dates on slate or acrylic

Thanks to its ultrafast femtosecond laser technology, the XLaserlab E3 produces incredibly sharp, detailed engravings without burning, melting, or damaging delicate materials. It supports vector and raster files, has ultra-high 8000 DPI precision, and runs quietly from a sleek desktop enclosure.

For photographers who want to stand out — whether in portraiture, wedding, fine art, or commercial work — this tool offers a new way to bring physical storytelling to life.

The E3 is currently live on Kickstarter with early-bird pricing. It’s worth checking out if you’re ready to take your creative output beyond the image itself.