I have learned from reliable sources that Sony is about to introduce a new medium format sensor for medium format cameras. And today, I can confirm via Fujirumors that Sony is developing a new 180-megapixel sensor! There are no details yet on when it will be unveiled (but it shouldn’t be long now) and whether or not it will be a partially stacked sensor. If it is a partially stacked sensor, that would be great news! Imagine Sony A7V technology built into a GFX body!

Suddenly, the Sony A7rV with its low-resolution 61 MP sensor seems so old :)

This raises the question of whether full-frame cameras now have to exceed at least the 100 MP limit in order not to seem “old.” On paper a Full Frame sensor with the same pixel size of this new medium format sensor would give us a resolution of 107 Megapixel. Well, I know that many of you will comment on this post with “Who needs 180 MP on MF and 107 MP on FF??” But I can think of many applications where this might be necessary. The flexibility to crop for a print and still have sufficient resolution. The ability to leave your large telephoto lens at home, use a smaller fixed focal length lens, and simply crop 2x, 3x, or 4x, while still having sufficient resolution.

What resolution do you think the future Sony A7rVi should have? And by the way… shouldn’t Sony also make a medium format camera?

The new SWIT battery fro Sony cameras is now for preorder at BHphoto and Amazon. It cost nearly half a regular Sony battery, has built-in USB-C charging port, a chargins LED status display and uses latest battery tech.

Description:

Maximize the potential of your camera with this SWIT PowerCell NP-FZ100 USB-C Battery. Designed with a built-in USB-C charging port, this rechargeable, high-current, lithium-ion battery can be fully charged via USB-C in 3.5 hours or using a fast charger in just 1.5 hours. The battery features V0 grade flame-retardant housing and a touch-activated 4-LED power indicator. It can be charged using the original Sony charger, and it is compatible with any camera or accessory that is powered by an NP-FZ100 battery.

The Japanese organization BCN recorded about half of the actual sales figures on the Japanese market. And in 2025, Sony managed to maintain its leading position despite declining market share. Canon is now close behind!

Summary via DClife:

Digital mirrorless camera

1. Sony: 29.9% *3rd consecutive year, 6th time
2. Canon: 27.4%
3. Nikon … 15.1%

Sony and Canon are engaged in a fierce battle for market share in the mirrorless camera market. They have an even sales volume share, with Nikon trailing behind. Incidentally, Nikon has been in third place for two consecutive years. Since it’s based on sales volume, it seems that manufacturers with a lineup of cameras that sell in large quantities are strong. It seems that manufacturers who prioritize brand power, limit production numbers, and operate a scarcity business are not ranked highly.

Digital camera SLR

1. Canon: 44.3% *18th consecutive year, 20th time
2. Nikon… 38%
3. Ricoh Imaging (PENTAX) … 17.7%

Although the mainstream camera market is shifting from digital SLR to mirrorless cameras, Canon remains strong in the digital SLR market. This marks the 20th time that Canon has won the award, and the 18th year in a row.

Digital camera with integrated lens (compact)

1. Kodak: 24% *First time winner
2. Fujifilm: 13.9%
3. Kenko Tokina… 13.3%

Kodak has finally won its first award. Kodak offers a wide range of affordable compact digital cameras. In terms of value, Fujifilm is probably at the top, thanks to the success of the X100 series and the Instax (hybrid instant camera).

digital video camera

1. DJI: 64.7% *2nd consecutive year, 2nd time
2. Panasonic: 18.9%
3. Sony: 11.1%

DJI has won the award for the second year in a row, with an overwhelming market share of 64.7%. The driving force behind this win seems to be the Osmo Pocket series, and personally I think the Osmo Pocket series should be included in the action camera category. What do you think?

Action camera

1. DJI: 40.1% *First time winner
2. Arashi Vision … 37.9%
3. GoPro … 18.9%

DJI‘s first win in the Action Camera category shows its momentum. GoPro has finally dropped out, dropping to third place. Chinese manufacturers like DJI and Insta360 are aggressively launching new products and improving specs, overshadowing GoPro. GoPro‘s market share fell from 34.3% to 18.9%.

Interchangeable lenses

1. Tamron… 23% *2nd consecutive year, 2nd time
2. Sigma: 17.8%
3. Sony: 13.1%

Tamron won the interchangeable lens category for the second year in a row. Sigma‘s supply system has been a bit unstable in recent years. Tamron lenses have a wide range of relatively inexpensive lenses, and they are also a third-party lens manufacturer whose high-magnification zoom lenses have long been popular. Sony ranked third among original lens manufacturers.

You can preorder it now at BHphoto (Click here).

Viltrox updated the 2x TC firmware and it finally supports the new Sony 100m GM lens.

The Ultimate Guide to Premium Camera Bags

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Top 10 Lenses for Shooting Pro-Caliber Portraits (BHphoto).
Photographer’s Guide to Short-Form Content in 2026 (42West).
A World of Kando | Kando Trip | Sony
Meike 85mm F1.8 SE II review by SonyAlphaBlog.
Sony a7 V studio scene: is there a cost to speed? (Dpreview).
Sony’s Partnership with Syracuse University’s Newhouse School of Public Communications
What is Cinematic Triangle and How Does It Help You Light Your Videos (42West).
Godox Announces AD400Pro II All-in-One Outdoor Flash (BHphoto).

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