Interesting news: BHphoto says preorder prices are “locked” and not affected by new tariffs

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Some of our readers have called BHphoto and other US stores and asked if pre-orders are affected by possible future price increases. BH said that these prices are ‘locked in’. So if you want to reorder some of the new gear that is due to ship in a few weeks, I would recommend ordering it today:

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Trump’s tariffs will drastically increase the prices of all photographic equipment in the USA!

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Important note: We are not talking about politics here, but simply about the economic impact of the new tariffs on camera gear.

Yesterday, Trump announced hefty tariffs that will affect the entire camera industry. That’s why I’ve grown tired of analyzing the possible consequences in the form of price increases. Let’s first look at where the companies manufacture their equipment

  • Canon – Japan, Taiwan, Malaysia, Thailand, and China
  • Nikon – Thailand and Japan
  • Sony – Thailand and China
  • Fujifilm – Japan and China
  • Panasonic – China and Malaysia
  • OM System – Vietnam and China
  • Leica – Germany and Portugal
  • Sigma – Japan
  • Tamron – China and Vietnam

Assuming that camera manufacturers have very little room to offset these tariffs through some sort of cost reduction, US consumers will have to pay the tariffs on the camera/lens equipment. I have provided some examples in this table:

Camera Tariff Table

Camera Model Manufacturing Country Tariff Rate Original Price New Price (with Tariff)
Canon EOS R1 Japan 24% $6,300 $7,812.00
Canon EOS R5 Mark II Japan 24% $3,999 $4,958.76
Sony A1 II Japan 24% $6,499 $8,058.76
Sony A7IV Thailand 36% $2,500 $3,400.00
Nikon Z8 Thailand 36% $3,999 $5,438.64
Sigma BF Japan 24% $1,999 $2,478.76
Panasonic S1R II Japan 24% $3,299.99 $4,091.99
OM System OM-3 Vietnam 45% $1,999.99 $2,899.99
Leica M11 Germany 20% $8,995 $10,794.00
Fujifilm X100VI China 34% $1,599 $2,142.66
Fujifilm GFX100 II Japan 24% $7,499 $9,298.76
Hasselblad X2D Sweden 10% $8,199 $9,018.90

Lens Tariff Table

Lens Model Manufacturing Country Tariff Rate Original Price New Price (with Tariff)
Canon 24-70mm f/2.8 Japan 24% $1,999 $2,478.76
Canon 200-800mm Japan 24% $2,499 $3,098.76
Sony 24-70mm f/2.8 GM II Japan 24% $2,299 $2,850.76
Sony 400mm f/2.8 GM Japan 24% $11,999 $14,878.76
Nikon 85mm f/1.4 Japan 24% $1,599 $1,982.76
Sigma 300-600mm f/4.0 Japan 24% $5,999 $7,438.76
Panasonic 24-70mm f/2.8 Japan 24% $2,199 $2,726.76
Tamron 35-150mm f/2.0-2.8 Di III Japan 24% $1,899 $2,354.76
Samyang 35-150mm f/2.0-2.8 South Korea 20% $1,044.27 $1,253.12
Viltrox 135mm f/1.8 China 34% $854 $1,144.36
OM SYSTEM M.Zuiko Digital ED 150-400mm f/4.5 TC1.25x IS PRO Japan 24% $7,499.99 $9,299.99

This is just a theoretical calculation of the possible price increases. There are many variables that could change this:

  • Companies could decide to cut some of the profit margins to offset the tariffs
  • Negotiations between US and other countries could change the tariff rates in the near future

I don’t know when these price increases will come into effect at shops like BHphoto and Amazon. The current cameras that are in stock are still ‘duty free’. But any new stock of cameras coming into the country will be affected by the new tariffs. I would suggest you to buy the gear now!

The bad news for all of us:

I have heard from managers that companies should slow down the introduction of new products due to the great uncertainty of this situation. They need to evaluate the following two important points:

  1. Wait for negotiations to happen and see if tariffs will indeed change
  2. Asses how much the tariffs will affect the sales of cameras and lenses on the US market

Big mess:

Again, this is not about politics, but solely about the economic consequences of such a measure. What is certain is that this is a big mess at the moment and the times ahead will be difficult.

 

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Sony cameras produced in Thailand hit by 36% Tariffs (China produced gear 34%)

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Important note: We are not talking about politics here, but simply about the economic impact of the new tariffs on camera gear.

Sony manufactures overseas and the new tariffs promise a price increase for all cameras and lenses. Products made in China will be subject to a 34% tariff and products made in Thailand will be subject to a 36% tariff. Sigma lenses are manufactured in Japan and are subject to a 24% tariff. Tamron produces in Vietnam (46%). Lenses from Chinese manufacturers are subject to a 34% duty.

Rough calculation:

  • Sony A1II produced in Thailand would now cost $8708 instead of the current $6499.
  • Sony A7IV produced in Thailand would now cost $3347 instead of the current $2498

This doesn’t sound good. Even if companies would transfer the production to the USA this would take years. And still many components are made in many foreign countries which would again keep prices high.

UPDATE: Here the production centers for the biggets camera manufacturers:

  • Canon – Japan, Taiwan, Malaysia, Thailand, and China
  • Nikon – Thailand and Japan
  • Sony – Thailand and China
  • Fujifilm – Japan and China
  • Panasonic – China and Malaysia
  • OM System (Olympus) – Vietnam and China
  • Leica – Germany and Portugal

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HOT: Sigma is rumored to announce a new 200mm f/1.8 FE lens!

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One of my sources believes that Sigma might announce a new Sigma 200mm f/1.8 Full Frame lens for Sony E and Leica L cameras! This would be the first time we get a modern version of the almost 40 year old Canon 200mm f/1.8 EF lens that became famous under the name ‘Eye of Sauron’.
The lens appears to be part of the ‘Sports’ series, and I have no further details yet on specs, release date or pricing. What I do know is that Sigma patented the optical design of the same lens five years ago (read the article here). This lens would be 24cm long, just like the current Sigma 500mm f/5.6. But the patent is quite old and it could be that the new 200mm lens is shorter and more compact, thanks to recent technical improvements Sigma has made to lenses like the 50mm f/1.4 and the soon-to-be-released 300-600mm f/4.0.
I still need more sources to confirm or deny this rumor before I can bring it to 99% certainty. So if you know more about this lens, feel free to use this anonymous contact form or contact me via eMail, Signal, Telegram.

Why do I think this lens would be an EPIC addition?

I will give you three reasons:

  1. Stunning Bokeh Let’s compare a portrait taken with a 200mm f/1.8 and a 200mm f/2.8 lens (such as the Sigma 70-200). At the widest aperture, the 200mm f/1.8 would achieve a depth of field of 6cm at a subject distance of 5m. With the Sigma zoom, you would achieve a depth of field of 10 cm. The shallower the depth of field, the more pronounced the bokeh.
  2. Great for landscapes On my alpine tours, I do use often the 200mm focal length of my Tamron 28-200mm. But the Tamron has f/5.6, while the Sigma is more than three f-stops faster! This results in visibly cleaner images.
  3. Made for sports and wildlife photographers Sports photographers would enjoy an advantage of more than 1 f-stop, especially when shooting indoors. Wildlife photographers (although limited by the shorter telephoto focal length) would get cleaner images and more flexibility in low light conditions.

My speculation is that this lens might be price around $2,500 which would be $3500 less than the only similar lens you can buy at BHphoto today.

Wrap up:
Like I said, I still need full confirmation on this rumor. But I really hope that this rumor about the Sigma 200mm f/1.8 lens will come true. It would give us a new, unique lens that we don’t yet have in our line-up. Let me know what you think about this lens by taking part in this poll:

Would you consider to buy a $2500 Sigma 200mm f/1.8 FE lens?

View Results

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Topaz Photo AI v.3.6 released: Now deblurs 500% faster

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Topaz released the new Photo AI v.3.6 update (Click here)

Press text (full release info here):

We’re excited to announce another major update to Photo AI

  • Super Focus v2: A second-generation of Super Focus and now our most powerful sharpening and focus recovery model EVER. Powered by the same architecture as Recovery v2, this model is 500% faster than before.
  • Super Focus is MEGA FAST in the Cloud: It’s true! This model is even FASTER in the cloud than some of our standard sharpening and upscaling models. This means the credit cost is super low in comparison to before. If you can’t run Super Focus v2 on your machine – no worries, because you’re gonna love this in the cloud.
  • Color Correction, Highlights, and Shadows with Adjust Lighting v2: Our second generation AI color and lighting filter is incredible, and now you can pick whether you want color correction on or off when applying the model to your images. You can also adjust highlights and shadows to boot.
  • More Improvements are also packed into this release, including a much-requested Zoom to Fit preference, new image formats and extensions (fancy JPG or JPEG? TIF or TIFF? no problem), and of course many other fixes and optimizations under the hood as well.

DEALS reminder:

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Best selling cameras at Yodobashi (First Half of March 2025)

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Getnavi has listed the bestsellers in their big Yodobashi shop for the first half of March:

Best selling mirrorless system cameras:

  1. Sony α7C II Body Silver | Black
  2. Sony α7C II Zoom Lens Kit Silver | Black
  3. Nikon Z50II Double Zoom Kit
  4. Canon EOS R5 Mark II Body
  5. OM SYSTEM OM-3 Body
  6. Canon EOS R10 RF-S18-150 IS STM Lens Kit
  7. Canon EOS R6 Mark II Body
  8. Nikon Z8 Body
  9. Nikon Z50II 18-140 VR Lens Kit
  10. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black | White

Best selling fixed lens cameras:

  1. Fujifilm X100VI Silver | Black
  2. Ricoh GR IIIx
  3. Canon PowerShot SX740 HS Silver | Black
  4. Ricoh GR III
  5. Panasonic LUMIX TZ99 Black | White
  6. Canon IXY 650 Black | Silver
  7. Sony VLOGCAM ZV-1 II Shooting Grip Kit Black | White
  8. Canon PowerShot SX70 HS
  9. Sony VLOGCAM ZV-1 II Black | White
  10. Nikon COOLPIX P1100

Best selling lenses:

  1. Tamron 28-75mm F/2.8 Di III VXD G2 (E-mount)
  2. Sony FE 24-70mm F2.8 GM II
  3. Sony FE 70-200mm F2.8 GM OSS II
  4. Tamron 28-200mm F/2.8-5.6 Di III RXD (E mount)
  5. Canon RF100-400mm F5.6-8 IS USM
  6. Nikon NIKKOR Z 28-400mm f/4-8 VR
  7. Canon RF70-200mm F2.8 L IS USM Z White | Black
  8. Canon RF70-200mm F2.8 L IS USM
  9. Canon RF100-500mm F4.5-7.1 L IS USM
  10. Nikon NIKKOR Z 24-120mm f/4 S
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