Only a marketing gig? Angelbird now offers SD cards as “Match Pack for Sony Cameras”

Angelbird launched these new “Match Pack for Sony Cameras” on Amazon and BHphoto. They write that:

“Match Packs contain two memory cards from the same production batch, which helps to ensure identical performance”

Don’t know if this is just marketing or if this really helps to get more reliable cards…

Key Features

• Two cards selected for identically matched performance and functionality with Sony cameras
  HIGHEST SUSTAINED SPEED SDXC MEDIA FOR ADVANCED CREATIVE PRODUCTION – ideal for high-bitrate video production, burst photography, and large file production in up to 6K RAW with the latest mirrorless, DSLR, and cinema camera technologies.
• STABLE STREAM TECHNOLOGY – consistent write speed performance of 260 MB/s for smooth, drop-free recording throughout the entire capacity of the card. Max read speed – 300 MB/s, Max write speed – 280 MB/s.
• ROCK-SOLID BUILD QUALITY – built to withstand operation in extreme production environments. Card data is protected from shock, x-rays, magnets, ESD, moisture, and extreme temperatures.
• ADDITIONAL DATA SAFETY – integrated Write-Protect Switch prevents accidental file deletion and card formatting.
• 3-YEAR LIMITED WARRANTY + FREE IN-HOUSE DATA RECOVERY SERVICE – professional data recovery service on hard- and software level provided by Angelbird in Austria.