Today less than 50 percent of Japanese households own a digital camera

Nikkei writes:

The penetration rate of digital cameras among households at the end of fiscal 2023 will fall below 50% for the first time in 19 years since the end of fiscal 2004. The demand for compact digital cameras has fallen as smartphone ownership has increased. Japan once had a strong presence in digital home appliances, but is now in a notable decline.

Not really a surprise. That’s why digital camera companies focused on the enthusiast amateur and pro market.