Last week Leica announced the new M11-P (specs and price here). What’s important to notice here is that this is the very first camera that has a built-in chip for Content Credentials. It follows the rules of the Content Authenticity Initiative (here is the website).
The Content Authenticity Initiative (CAI) is a collaborative effort initiated by Adobe in partnership with various other organizations, including The New York Times and Leica, among others. Announced in late 2019, its primary goal is to develop a standard for digital content attribution. The rise in manipulated digital content, deep fakes, and misinformation has underlined the need for a more transparent system of content attribution, which the CAI seeks to address.
Here are the core elements and goals of the CAI.
- Transparent Attribution: One of the main purposes of the CAI is to create a system in which content creators can securely and verifiably attach attribution data to their content. This data can include who created it, when it was created, and other potentially pertinent information about the content’s origins.
- Detecting Manipulations: By providing a history of changes or edits to a piece of content, the CAI seeks to make any alterations transparent. This is important in an age during which digital content can be easily manipulated to deceive viewers or readers.
- Open Standard: The CAI aims to develop an open standard for content attribution, ensuring it can be adopted universally across various platforms and services.
- User Control: Creators should have control over how much metadata they wish to share. The initiative understands the importance of privacy and seeks to create a system in which information is shared in a manner that respects individual choices.
- Collaboration: The CAI is a collaborative initiative that brings together various stakeholders, including tech companies, content creators, media outlets, and academic institutions, to tackle the challenges of content authenticity and provenance.
The Content Authenticity Initiative is an important step in the fight against digital misinformation. By giving content a verifiable history, consumers can have more confidence in the digital media they consume, and creators can get appropriate credit for their work.
SONY:
I do expect Sony to add such features on future cameras too. Sony is official member of the c2pa.org initiative:
