Leica APS-C with slow zoom official. Same price as RX1.

First the Lunar and then this, the X- Vario Leica with APS-C sensor and very slow zoom. Exactly 20 hours ago I told you that Hasselblad would now sell one single camera they have for sale at Amazon US (Click here). And indeed all 8 cameras are still there. And today Leica priced their super unexciting camera at $2850 (here at BHphoto) which is exactly the same price range of the Sony RX1. I think both companies do seriously risk to devalue their brand value if they keep doing cameras like these.

And if the rumors I am working on are correct by end of 2014 Leica will have lost their uniqueness in the Full Frame Mirrorless market. Sony and Fuji will make equal (if not better) cameras for half of the price. Yep, watch out for Sony’s new FF mirrorless and RX cameras. There will be no reason to buy a $7000 Leica anymore!

Dear Leica fans…Stay tuned on SAR…were you will see some REAL innovation soon :)