UPDATED: These are the Sony products announced at IFA (no A or E-mount stuff)
Sony announced a bunch of new products at the IFA in Berlin. There is the new 4K action camera but no new A or E-mount stuff (as expected). A full list of the new products can be found at sony.net/SonyInfo/News/Press/201609/16-078E/index.html
P.S.: Don’t be disappointed there are two more Sony press events this month that can bring us some excitement or some more disappointment :)