Interview: Sony believes it has maintained its competitive advantage in three ways…

At the CP+ show PetaPixel had a quick chat with Masaaki Oshima, Head of Sony Imaging Entertainment Business Unit. He said that Sony has maintained its competitive advantage in three ways:

• The first is that we have our own image sensor company in our group
• The second is that we are focusing on not only the camera and the lens, but also total workflow solution (Creative Cloud, lot’s of accessories and so forth)
• Third is our AI-based technologies

They also chatted with Masanori Kishi, Senior General Manager of Sony Lens Technology and Systems Business Unit.

Kishi says that the openness of the E-mount is a “strong point” of the Sony Alpha system:

“It pushes us. The E-mount has the biggest ecosystem compared to other mounts, making it a mount system that holds greater potential for creators. Our system offers many more opportunities than compared to others, as we are developing it in collaboration with third-party manufacturers.”

My take:
Sony has avoided sharing any interesting details. Obviously the marina advantage of the E-mount system is that it has a ton of lenses. Would love if Sony would also open the E-mount to camera manufacturer. Imagine having a Full Frame OM-3 or a DJI E-mount camera :)