Today Fujifilm announced the GFX100IIS (at BHphoto, Amazon, Adorama) and the FujiFilm X-T50 (at BHphoto, Amazon, Adorama).
Weeks ago I told you that Fuji’s X-T50 film simulation dial was a winning addition that would create instant hype and be loved by influencers and young people. This is the kind of ‘gimmick’ that cameras need to sell to this group. Some people said I would be a fool to think that, so I made an effort to contact some of the major shops in the US, Europe and Asia. They all told me the same thing: re-orders for this camera are very high! The highest ever for any X-Txx camera!
Granted, not as high as the FujiFilm X100VI, but still much higher than usual.
Let’s be honest, I’m a middle-aged classic photographer and I don’t need that dial. But I want companies to keep producing new cameras that focus on photography. And the only way they will do that is if they can make money on this kind of ‘different’ cameras as well. That way they can keep the whole business profitable. This is why the upcoming Sony ZV-E10II is so important. Not because we like it… but because it is the best-selling E-mount camera and is always at the top of Amazon’s ranking (click here). I still don’t know when the ZV-E10II will be announced…first rumored dates were late May but there might be a small delay of a couple of weeks….
