Hasselblad about Design center closure: “will not have any effect on our production or product portfolio”

As you know recently we reported about the closure of the Italian Design center responsible for the [shoplink 22672 ebay]Hasselblad Lunar (here on eBay)[/shoplink], [shoplink 22673 ebay]Stellar (here one Bay)[/shoplink] and the Hasselblad HV (here at BHphoto) design. DPreview now reports:

Hasselblad has responded to our questions about the design center closure. It confirms that the center has closed, but states that it ‘will not have any effect on our production or product portfolio’. It appears that while the northern Italy facility is gone, the re-badged Sony cameras may be here to stay.

To me it still sounds very clear that those rebadged Sony design strategy failed and will not continue. They may keep current production but If they close the design center…I do not think they will make new kind of luxury designed Sony cameras. But I may be wrong with my logic… :)