Full 2023 BCN sales data: Sony ZV-E10 was the most sold camera in Japan!

The Japanese BCN association collects the real sales data form about 50% of the Japanese stores. So their numbers are the most reliable indication about the market situation. Today the published this articles that shows the most sold cameras of the whole year 2023. These are sales in terms of “numbers” (not value) and with both body and kit versions added.

1. Sony ZV-E10
2. Sony A6400
3. Canon R50
4. Canon R10
5. Canon M2
6. Olympus E-P7
7. Nikon ZFc
8. Olympus E-PL10
9. Olympus E-M10IV
10. Sony A7IV

We don’t have such reliable rankings outside of Japan. All you can do is check out those rankings:

• Amazon US Bestellers (ZV-E10 is on top along the A6400 and A6700 cameras).
• Amazon Germany Bestsellers (Sony Full Frame cameras selling well)
• Amazon UK Bestsellers

Damn that ZV-E10 is a killer….not matter how much I don’t like it…seems like Instagrammers TikTokkers and Vloggers are ruling the world now :)