Fujifilm announced the GFX100RF fixed lens camera and we are still waiting for the new Sony RX1rIII :(

Premium compact cameras with a fixed lens such as the Fujifilm X100VI, the Leica Q3 and the Ricoh GR are currently selling like hot cakes. And today Fujifilm has announced the new GFX100RF medium format fixed lens camera. Full specs, pricing information and pre-orders can be found at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, WexUK.

Once again, I’d like to emphasize that Sony really missed out on this momentum. Kudos to Fujifilm for taking the risk of making a fixed lens medium format camera. I’m not sure how well this camera will sell: It lacks IBIS, it has a slow lens (28mm f/3.1 full-frame equivalent), and it’s larger than comparable full-frame fixed-lens cameras like the Sony RX1rII.

I still think that the improvement in image quality of this ‘small’ medium format sensor over full-frame is hardly noticeable in practice. That’s why I hope that when Sony enter the medium format sector, they use the much larger 53x40mm sensor instead:

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However, the real highlight of this year for Sony would be the release of a new RX1 camera with an improved menu, battery life and autofocus. It has the same form factor, even the same Zeiss lens and a 61 MP sensor inside. I think that would be a real big seller, don’t you?