The livstream of the Sony A7rIV announcement will start at 10am NYC time here at BHphoto
Note: Sony did not allow the embedding of the stream directly on SAR. Come back here for live comments :)
Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.